Success in your online marketing for your online information business

Sales Funnels – Simple Basics

Your sales funnel begins as the wide end. This is where you want as many qualified people as possible to enter, so this is where your marketing happens too. Whatever marketing method you’re using to get your qualified entrants, your key aim is to get people to opt in. When that happens they are entering your funnel.

Part of opting in is that they are allowing you to communicate with them. Now, even when you’ve used some means to qualify people who opt in, you will still get people not qualified to go through your funnel. So, focus on those who show an interest in what you have to offer. These are the people you want to keep, going through your funnel. If you lose someone who has shown no interest, then you haven’t really lost a potential customer as they would be unlikely to buy from you.

The very front of your funnel is not the place to make money anyway; you simply want to attract people into it. The back end is where you generate revenue and profits. The people who will provide you with those profits, in exchange for your valuable and useful offers, will opt to take advantage of your free offers in the funnel, and then less costly items. And these lead onto your more expensive, and more valuable, products.

Your funnel has another advantage in that you can do an analysis of every move in it. That way you can see where your best to develop and optimize it. In this way, even though a funnel gives you more focus in your business, that focus increases as you gain more information over time. And therefore your productivity and your results.


Content Creation Done Fast

If you’re someone who gets stuck creating content at the very beginning of the process, here are some tips to get you through it. Especially, with creating text content some people worry about what subject they should choose or even where to begin.

1 Choose the topic the content is about. Try not to start with a blank situation, thinking about what to focus on each time. Whatever niche you’re in, make a list ahead of time of what subjects you can create content on. You can even prioritize them by numbering them, with number one being the most important topic you think you want to tell your visitor about.

2 Decide what organization you’ll use to convey your information. You might be giving a list of tips and tricks in your niche. Or present them with little known “secrets” in your niche. This is even better if you can draw on your own experience as having actually used your information yourself, or maybe developed the “secrets” through your own experience. You can give your opinion about well known ideas too.

3 Know why you’re creating the content. The second point above might be decided by your reasons. For example, are you wanting to attract people to your website? Or are you selling a product through your content in some way?

4 Where are you going to place your content? It could be a post on your site, or another site, or social media. Each example might need a slightly different tone or organization.

5 Keep it conversational. Whether your content is in text or audio or video, give your information as if you’re speaking to a friend. That way you’ll find it easier to keep your information simple enough so it’s understood by everyone. The key purpose of content is clear communication, so it gets consumed and then used in some way. That way people are more likely to remember you as someone who provided them with helpful information, so that any products you have are more likely to be considered more carefully than not.

Content Creation Attracting Traffic

Why would you spend time creating content of some kind? It would be pointless unless it leads to traffic generation. At times, you might even want the visitor to click away from your content before the end of it, to take them to your site. Providing your content informs your visitor about something they want to know, and the content is unique to you in your niche, you’ll be able to get traffic to your website from it.

Try the following to prevent people abandoning your content rather than going through it and clicking your link for where you want them to go.

First, get clear what your targeted audience want from you. That way it’s more likely you’ll get and keep their attention. You want them to focus on your content subject-matter so they smoothly get the end and click your link.

Second, attract them immediately with a clear and promising title. Then follow up straight away with a solid and attractive introduction. Draw your visitor into your content so they continue giving attention to it.

Third, follow up with as much organized detail as you can so that they get more relevant information from you than elsewhere online. In other words, make sure they learn something they can’t find anywhere else. Keep a personal tone all through as if you’re chatting with a friend over coffee who’s asked you for advice on the subject.

Fourth, although having seen your title and gone through your introduction you want the visitor to feel some excitement at finding something they’ve been looking for or hadn’t realized, you want to maintain that right to the end as much as you can.

6 Sales Letter Tips For Successful Selling

The purpose of a sales letter is to persuade a visitor to buy your offer. In other words, it’s a means of selling, not marketing. That means you need to get the visitor to click your buy link that’s in the letter. Of course, at he same time you have keep the visitor’s attention by believing it’s worth reading through and taking action

First, know what your visitors’ need and wants are in your niche. What do they desire from you that will solve a problem they have? Write a letter out that will tell them you’re offer will solve their problem and how it will do it.

Second, be straightforward and simple in your organization and use of language. They don’t want to read a piece of fictional literature but get the information about your solution that will help them.

Third, emphasize the benefits for them, with that specific problem, of your product. Present them clearly and in language they will understand. If there are technical terms you think they will understand, and even look for, then use them as part of the selling process. If however you’re aiming at new people or those with little knowledge of the product’s solution, then keep things as simple as you can.

Fourth, keep it informal. Imagine talking to a friend who’s asked you about the offer and you’re telling them in the best way you can to make it clear to them. Visitors will want to “hear” you voice in your writing rather than another same-as sales letter.

Fifth, remember your audience. Yes, keep language simple for them. But don’t necessarily presume what’s simple for you is simple for them. You might use words simple enough in your view but someone else has to look it up in a dictionary to get what you mean. You want them to get through the whole letter cleanly without hesitating and being put off by not understanding a word.

Sixth, unless you opted to use a long form type of letter, keep the length short on the whole. That way they can get through it quickly if they’re feeling under pressure of time. Fewer words and to the point might be more likely to get the whole letter read,. However, for you, your business,and your target market the opposite might be true, so test what you’re doing.

8 Tips To Better Copywriting

You create a website and start getting continuous traffic. Why is that? Usually it has a lot to do with the copywriting on it. If visitors are getting value from your site they will keep returning to get more value for them.

Think about these tips and try them out to see the effect.

First, your website needs to be easy for visitors to be on. People now scan down and through a piece of content. So make your copywriting scan easy. Make key elements stand out, especially early on.

Second, never forget that your purpose as a business is to sell products and/or services. If your in business you need to be selling. Make the copywriting lead in the short or long term to that result.

Third, make it clear that the visitor will lose out on something if they don’t buy from you. Of course, if you’re selling something unique or original, that will clearly be the case – although they may not fully realize that. They’re more likely to buy from you if you convince them they’ll lose out on something if they don’t buy from you – and make that as true as you can.

Fourth, your copy needs to stimulate your visitors to feel a sense of excitement and/or urgency and/or deep interest (including self-interest) in your offer. How can you make them feel they mustn’t miss out on an opportunity?

Sixth, be the expert in your niche or your offer’s one specific aspect of it. If not, then at least do some research so you give information and knowledge that they need.

Seventh, put yourself in the shoes of the visitor. Go to your site as a visitor, and ask yourself what you’d change to be more attractive to you as a new visitor, and what would make you return. This is key.

Eighth, never be satisfied. Test what you’re doing to improve conversions and to generate more traffic, especially return traffic. How can you cut across what’s normally accepted in your niche? The biggest key is to be unique: if you have something in your niche that nobody else is offering and your visitors need it, your copy almost creates itself.

4 Tips For Succeeding At Affiliate Marketing

Many people start selling online as an affiliate marketer. One attraction is that you don’t need much capital to get started, as well as not having to create your own products.

You get a payment of a percentage of the product selling price, once you’ve promoted it and someone buys it from the company that owns the product.

In fact, you don’t need your own separate business to do this. You simply have to market the product.

1 Create a website that has useful and relevant information about the product or type of product, and its niche. Keep it refreshed to attract the search engines.

2 Know what your target market is. Who are you aiming to market to – can you define this as exactly as possible? This will define the information you put on your website to attract them.

3 Use marketing tactics to keep people returning. For example, relevant niche freebies to gain subscribers who you can then email market to. Or courses on how to use the product to visitors’ advantage. The more you know about the product, especially if you’ve used it yourself, the more topics you can create content about, and the more they’ll see your site as the place to get informed ideas about such products and your niche.

4 Know who your competitors are. Who is consistently succeeding as an affiliate and what sorts of products are they affiliates for? You could do this research when deciding on your niche, or when you have decided, then go deeper into it as to what sells well over time. Also, research how competitors are doing their marketing, even buying a product through their link to see what processes they use after someone buys through them.

Affiliate marketing – Affiliate Marketing In Your Online Business

Once you have your own products making reasonable revenue, by letting other people sell your own products as your affiliates you increase that revenue. In other words, you have your own affiliate marketing program focused on your offers that you created. This, of course, takes managing on a regular basis which you should take into consideration.

The advantage is that getting visitors or subscribers through your affiliates means is easier for them to become buyers. Buyers who purchase directly through your affiliates have an easier route to becoming repeat buyers of your products.

Begin to build your list first if you haven’t got one. You could be an affiliate yourself for others’ products in order to do so. Once you start selling to subscribers on your list over time, you’ll probably see a gap in revenue from subscribers as against direct buyers.

Even if you have high commission rates for your own affiliates, you still get most profits from a combination of buyers and subscribers. You’re increasing your market size through your affiliate base. Moving from trying to make all the sales yourself to having an affiliate program added to your business can mean revenue and profits increase considerably.

In addition, you’re able to increase your program through your content marketing to have a more successful business.

Product Creation To Generate Revenue

Have you ever come across a product that seems such an easy idea and you wonder why you couldn’t have thought of it? Creating your own product need not be so difficult as some people claim. In fact it can be easy enough but you do have to be persistent and organized.

First, think hard and in as many creative ways as you can about generating a unique, or at leas original, concept for a product. To do that you need to know your target market. Choose a market in your niche so you can concentrate on ideas to do with it rather than being spread across your whole niche. If you have a list, ask them what their biggest concern is. If you have no list, set up a survey online and send traffic there – though you’re better getting their email first. You can also look through niche forums as to what people are obviously not finding solutions to. Now, your idea might be a straight forward one but it must cover a dominating requirement people are looking for or several requirements. It’s best if it’s a solution for the long term, too.

Second, find out if other marketers are offering a solution to your target market’s problem. They may well be yet you’ve found out that plenty of people are not satisfied with it. Of course, if your idea is the same as theirs then you’d probably not pursue it yourself. In other words, your market is looking for something different, not just a copy of what is already available to them.

Third, if your idea is different enough, check it’s what people want. Suggest such a possible product to as many people as you can to gauge their response. Use your list, your website, your published content, and various areas of social media. Ask for a response by suggesting how their online life could be improved by it, and how it would help them individually. The aim is to make your idea more precise. You might get all sorts of answers so you need to be patient working through them in terms of working out how they affect what exactly your product will be like. This could be very quick if your product is an information one about a new angle on something. Whatever type it is, you need to make sure it’s a relevant and solid product.

Fourth, then do not hesitate to make that very product people want. You can do it yourself or outsource it. Then once created, market it emphasizing its uniqueness or originality, and how it solves their problem.

5 Elements To Being A Better Sales Letter Writer

Once you’ve attracted your prospect to your sales letter it still has to actually sell your offer. It’s the key tool to moving people from visitors to buyers. Use the following to make your sales letters work for you.

First, use language in a professional way. Do this relative to your niche and to your target audience for the offer. If they are general visitors with no or little technical knowledge in your niche, then keep your language as plain, simple and clear as you can. It’s obviously very important not to confuse them or for them to feel your offer is too complicated for them. But if your targeted visitors have experience in your niche, and are even very knowledgeable in it, then while still being professional and straightforward in your language use, you can introduce niche technical terms and ideas – in fact, they’d probably expect them from you but without clogging up your style and sales pitch with it.

Second, don’t just be original, aim to be unique. Original is good – but your visitors will be receiving links to, and even searching out, lots of sales letters for offers they want. If read like everybody else, they’ll think your product is like everybody else’s, nothing special. So, they’re less likely to to choose you.

Third, know your target audience so that you know both big and small points they’re looking for. You specifically deal with these in your letter. It gives you credibility in their eyes, as well as the feeling you wrote the letter just for them – which, of course, you did. It also supports the second point I made.

Fourth, you wouldn’t think so, but marketers often forget why they’re writing the sales letter. They think about the points made above, and forget the main aim is to sell their product. You have to make visitors compelled to feel that your offer is the best they’ll find and they have to have it. Unless you do this they’ll move off to search some more or go back to another offer they found interesting. You want their focus on your own offer and then to follow through to purchasing.

Fifth, unless you’ve decided on a long sales format, and you’ve tested it’s best for you, then keep the letter reasonably short so you can be to the point with all the positive ideas, and keep their interested attention. Once their interest waivers or doubt sets in, you’ve probably lost them. Organize and use language for clarity so there’s no misunderstanding. If you’re not practiced in very long sales letter you might find visitors having the opposite of a positive response to it, and your offer.

8 Simple Steps To Creating An Ebook Or Similar

Creating an ebook or report or white paper is easy enough if you know your information and are systematic about it. Make sure you have deep enough information about your topic.

First, decide on your topic. If you think you need more information than you have so far, then do enough research to be able to cover the details you think you’ll need.

Second, with your information in front of you, decide on the main ideas you must cover in this particular product, relative to your topic. You probably won’t be able to deal with a whole topic in one text.

Third, therefore, have an idea of your target audience so that you’re material gives information relative to their needs and wants.

Fourth, ensure you do some analysis if you need to, of their problems. Then decide what information you have provides solutions to those problems you decide to focus on.

Fifth, you might want to use a cover. Your first page needs to give a clear title, attracting them to read on. You also might want to give a contents page of chapters or section titles.

Sixth, decide how much you will charge for the product. This may depend on what value you’re providing but also what your marketing purpose in selling, or giving it away.

Seventh, convert it to a PDF, or you might sell it as a Kindle. It has to be easily accessible.

Eighth, decide on your marketing now or earlier. For example, is it in an email funnel system? Or are you using ads on your own or others’ websites?