Success in your online marketing for your online information business

How To Organize Your Business With Affiliates – Part 2

If you decide to have affiliates selling your products, then you need to give them support. By that I mean giving them ads with links in them such as banners, and text or video materials with links in them. All those links must have the affiliate’s specific identity code in it. Then you can keep a record of who is selling what product.

It’s much simpler if you have an affiliate page or pages on your site, or even a separate minisite, where these types of materials and other information can be accessible for all your affiliates. You must make it as easy as possible to be able to use your materials if they want to.

You might be thinking all this so far seems a lot of work, when you were trying to make life easier for yourself and free up time to deal with other aspects of your business. In that case, you could use a service like Clickbank. It deals with tracking and links for your affiliates. Products are presented as possible ones to be sold by affiliate marketers. So it’s a good handover of work if you want to go that way.

Whatever way you go, you must make the amount of money an affiliate will make from a product absolutely clear. This is their commission. Half the selling price is a good figure to go for considering they’re doing all the selling for you. You can be lower than this and then give them bigger commissions as they show their ability to sell more product. Make this clear to marketers before they join up with you.

A way of getting even more sales is to have a tiered system of affiliates. This is when the affiliates who join you can then recruit other affiliates below them. That would be 2 tier. You can even extend that to another third tier who are recruited by the second tier. These lower tiers get less commission.

So the second tier might get 30% commission and the top level affiliate gets 20%, and third tier affiliates get 20% commission with say another 10% to the second tier above them.

See Part 1 previous to this!


How To Organize Your Business With Affiliates – Part 1

Have you got one or more products of your own and are thinking of using affiliates to help you sell it?

There are good reasons to have others as your affiliates.

One is that you can sell more of your product than doing it all by yourself. Even taking into account that you’re not getting the full price of the product into your account, you can still make more profit this way because without the affiliates you probably wouldn’t have had the customers that they bring in.

Second, once you have your affiliate organization set up, it releases more time for you to work on creating more products, and others aspects of your business. It relieves the daily time pressure on you. In fact, if you left all the sales generation to affiliates, it allows you more time and energy to develop your present or next business.

To get started:

1 You need to find the tools or service to make your affiliate organization run smoothly.

2 You give each affiliate an identity number or code that enables you to give them the updated analytics on sales and traffic.

3 Also, you must keep records of what products an affiliate is selling, what you’re paying out to them.

See Part 2 next!

Mindset And Your Online Success

I’m not referring to any hokey kind of ideas here. I mean having a psychology which intends to be successful online, and is willing to be determined and persistent to do so. There is no overnight success. It might take you a long time for ideas to gel, and for you to see what’s required for you yourself to succeed. This is the importance of persistence and the willingness to learn and be flexible.

You won’t make lots of money or even a worthwhile income by tomorrow at 3 o’clock, no matter what a sales page said. It’s a continuous learning curve, even when you’ve worked out what to do: you still have to test and tweak. Occasionally, someone creates, for example, an app or something, that goes viral. But just think of how many people have not and are nowhere near to doing that.

You will make a success online if your intention is strong, have a strategy, and you take on board all the good suggestions you can find, and work on them and with them. You’re at an advantage if you do because most people don’t take notice of suggestions and good ideas, and just stop in their tracks. Instead of that happening, create your own product for your niche, or get resell rights to one. Or sell one as an affiliate to begin with. Make your site. Put an opt in page on it and build your list. Try different ways of promoting, and stick with the ways that work for you in your business.

Click to read about positioning yourself in your niche

Writing Articles – More Tips

I’m talking about writing articles but what I say here can basically be used to create content in any other format. Content, including articles, generates qualified visitors and subscribers to your list that respond to your emails.

You use the articles, or other content, after creating them, to market your site on other websites that allow you to publish content there. You put a link in that content linking back to your website and its opt in page.

Generally, people do not find it easy to create content, including writing articles. So, here are ideas to help you write your articles.

1 Make a list of 20 to 100 subjects, or sub-niches, in your niche, and relate to what your own website is about. This is so you can attract targeted visitors – those who are actually specifically interested in what you sell products about and so they will be more likely to buy. Surfers to your site who pass through looking for free information make you no money. Instead, have titles to your articles that you know will attract potential buyers of your products.

2 Before you begin actually writing an article, make a list of 3 or 5 key ideas about the article topic that will enable readers to put the article topic into practice. You can order these with numbers, as in this article, or separate them into paragraphs only. Make sure what you write in the paragraphs is about the subject of the article and its title, as well as to a potential buyer of your products.

3 Create an introduction paragraph that leads the reader into the article body, maybe mentioning those key 3 to 5 key ideas in the article.

Click to read: Article Writing – 3 Key Tips

Affiliate Marketing – Doing It To Start Your Business

I think that affiliate marketing should not be your main activity to make money. Really, it’s a place to start your business, so you can then move on to your own products. That is, your own online business. Yes, you can generate revenue with it, and you might even become full-time through it. But it’s still only a way to your own products that you control and develop.

Try affiliate marketing to start off, then having some experience and knowledge gained, including learning from other online sources, then create your own product, and a sales letter.

Let your list know about your own offer. If you’ve been developing trust and credibility with your list, no matter how small, your product will probably sell more than you selling an affiliate product.

You receive more value from your product. After all, you only receive a percentage of an affiliate product price. Even though an affiliate sales page may be much more optimized to sell than your own, you’ll likely make more from sending your list to your own because they know you and have learned to trust you. That is, they’re not buying from because of the sales letter, but because they’re buying from you.

The message here is to build your list and develop relationships with it, sell affiliate products to begin with, then when you’re ready with your list and a have a product, start selling your own products, and maybe drop the affiliate products.

Click to read: Your Email Marketing As An Affiliate

Internet Marketing – Making Your Business

Having your own business in internet marketing is not the same as picking up a special offer product that promises to solve your problems, and it’s not the same as a scheme of some sort that promises to make you rich. They never work to create your business. You have to do that. You have to have a product you create or have bought with selling rights from someone else. Then have a system created to sell that product, including building your list of subscribers interested in your information and what you sell.

Of course, you could start off in affiliate marketing. But you need to get to your own products as fast as you can. You want a business which is yours, selling your products.

First, choose a niche you already know about, or are interested enough in to develop your knowledge in it.

Second, set up and develop a website. Good hosts make it easy now to set up a WordPress site. That does not stop you developing an HTML site if you prefer, as long as your willing to learn how to do that.

Third, build your list. Have a freebie, preferably related to a product you’ll be offering for sale. Make the freebie something people would pay money for if they had to. Create an opt in page whose only job is to get the visitor’s email. Send people to that opt in page.

So, why should anybody buy from you? This is what to do.

Internet Marketing – How To Succeed In It!

What does it mean to be successful in internet marketing? My view is this varies from person to person because basically, different people see success differently. But for me successful internet marketing is to do with freedom in work and life. However, maybe you think of an exact income or a means to a successful business.

The key factor is the clear intention of what you want from internet marketing. As you may have found out, the ideas are simple enough but harder to apply with effect. That’s why special offers with fast results are misleading, as you need time to o learn and put into practice what you learned.

That means your intention must be clear and persistent to reach that level of what you think of as success. You either do that, or drop out.

How to begin.

First, choose a specific niche, or sub-niche.

Second, create a website that you own and you are not dependent on someone else for. Avoid free offers for this or else you’ll be very restricted.

Third, have an opt in page on your site or a separate domain. This has the only job of collecting your subscriber list.

Fourth, decide on a traffic method that sends visitors to your opt in page.

Fifth, find out and learn how to set up email campaigns so they convert subscribers to customers.

You get more information at

Website – You Need Your Own

Are you planning to have an online business? If so, you need to be a part of the online world. Just like the offline world, if you need land as a site on which to create a building, online you need a site. Having one main site means it can be your business headquarters.

6 reasons to have a website.

First, it gives a basis for and builds your brand name through the domain name. It’s unique to you and your business. Borrowing or paying for someone else’s website space puts you beneath their brand, probably hidden away.

Second, whatever you put on your site is your, and only your, decision. That includes how you organize it and display it for visitors. It’s unique to you.

Third, when you market your products you want that marketing to send people to your own site, and not, for example, just to an email address. Also, if you’re using some else’s web space for marketing, it benefits the owner of that space. In any case, too, to make money from others’ marketing, you need it to be on your site.

Fourth, it’s much easier to do search engine optimization on and in relation to a site you own. You choose you keywords and content structure.

Fifth, you choose your own hosting service. On top of which, you’re in charge of what autoresponder you use, and any tools to have on the site.

Sixth, you can do what you like for building your list. On another site, you might be hampered by their rules.

Basically, it’s your business you operate through the website. Otherwise, you’re helping another marketer’s business.

Click the link to my PLR site if you’re stuck for content in IM:

Sales Funnel – You Need One

The shape of a funnel describes the way of going about selling your products. You get most people into the top of your funnel where it’s the widest, then as they go down the narrowing funnel their numbers get less and less as fewer and fewer people buy a product. Your sales pages and other sales methods disqualify those people unlikely to buy from you anyway at that stage in the funnel.

You want as many people as possible to get to the end of the funnel having bought as many products as possible, including high ticket ones. You want as consistent a profit as possible as people reach the end of it. Therefore, you want to have them go through as fast as possible at a speed that will provide you with that level of profit. The funnel also has to have enough products so that can happen, and that you can keep them going from one product to the next. You don’t necessarily need a long funnel with masses of products. There could, for example, be just 3 of them but priced so you make your final profit, and people can move through as quickly as possible while doing that.

Here’s what you need.

First, a stable number of people entering the funnel and so coming from stable sources of traffic.

Second, a means of converting them into customers, and moving them through the series of points in the funnel.

Third, for those who stop at one point, you need to be able to move them to another funnel for those who take longer to buy, where you take longer to convert them to customers.

Fourth, a way to track the speed of conversion to customers in each case, and to track them through the funnel.

To heighten sales, you need all of these elements. If you haven’t enough traffic, nothing or very little happens. If people go slowly through the funnel your conversion methods may be weak, and it’s costing you money while nobody buys. However, if you get rid of non-buyers too quickly you’re probably losing out on them as customers later on. This also increases your cost. Then, if you don’t track what’s happening you cannot improve your sales methods, and you’re likely to have a few shocks come out of the blue.

Click the link to view: Sales Funnel Hacking – Introduction

Sales Letter – Converting Visitors To Customers

The point of a sales letter is to convert any visitors to it into customers. Basically, the more conversions from sales letters you have, the more customers you have. It’s literally where your business is done and your profits are made.

There are 3 key things you have to work on. One is your list if you’re sending visitors from there or your audience if you’re sending from an ad or content. Second is what your product offer is. Third, is how you present that offer. In just about any sales letter you have to work on these three elements.

To make all that work, you have to ensure you’re sending targeted visitors otherwise you’ll mostly have people not specifically interested in your offer. You want people looking for your solution to their problem. From your list, segment those who have shown an interest in this type of offer, and with your ads and/or content have them focus on how your product solves a specific problem.

The offer itself is probably the prime key factor, as it depends how you frame it. If you can give money off the normal price, that’s more attractive than trying to sell at the higher price. Or a one year guarantee ism ore tempting than one for one month . Or 2 for the price of 1 significant products will likely get more sales than a straight one product offer. The offer is like the springboard to action for the customer.

At the time of writing, there are claims that video on sales letters lifts sale rates. There are also claims for different types of images, and use of different colors. You need to test what works best for you. Check out what your competition is doing consistently over time.

In fact, test all the 3 elements to see which gives you the best results. Do so until you come to the most effective combination of elements for your market.

Click the link to read: Converting Your Subscribers To Your Customers