Success in your online marketing for your online information business

List Building – How To Use Forums

The importance of forums for your marketing is that they’re full of people looking for, and giving, ideas about your niche. You can usually place a link to your site, including to a sales or product information page, after a comment you’ve posted. This provides you with traffic that is interested in what you have to say and offer.

Here are 6 points to keep in mind.

1 Never bother getting into an argument or disagreement with another member. Instead, whatever response you’re dealing with, remain supportive and giving help. You’re there to promote your products in the end and not get involved in debating for debating’s sake. You want people to feel they can trust you, especially when they come to think of buying your products.

2 Post on a regular basis. Otherwise people will forget you’ve been there. Not everyone will see all your posts. In contrast, build up the demonstration of your knowledge so people will eventually be searching for what you have to say on a niche topic.

3 Before you post, pause to think about exactly you want to convey as your ideas at this point in a forum discussion. Remain, as said, aware of others’ possible responses. That way you’ll appear more credible in the niche.

4 However, it’s usually best to keep your posts short rather than long – it makes it easier for others to quote you and so get more notice on the forum.

5 Fill out your profile, with links to your sites or other key places of importance for you, such as social media.

6 When you post, instead of having to write a long post, link to relevant content of yours where people can go to see more developed ideas on the topic, if they want to.


Website Promotion – 3 Basic Methods

I’m sorry to say that your website is of no use if nobody sees it. It may look fantastic but that’s not enough. If you’re looking to make some money through it, you’ll have to do some promotion of it.

Here are 3 basic ways.

First, aim to get some search engine traffic. Make sure your site is set up well enough for the engines, although this, including keywords, is not as important now as it used to be comapared to offsite optimization. Aim to get links back to your site from relevant and reliable (according to the search engines) websites. Create relevant and useful content on your site, based on what people in your niche search for and might even be desperate for. In this sense, you’ll probably use keywords quite naturally as you cover relevant topics.

Second, have an opt in page to collect emails for your list. In your campaigns you can refer subscribers to your website for related content, including to sales pages. Also, some people on your list will probably refer others to your site and content. In many ways this is the best traffic and promotion – by personal recommendation. If your list have found your ideas work for them, or are simply more accurately informative than they find elsewhere, they will probably know someone else who can benefit from your ideas, too. And so you aim for that to continue on through layers of referrals.

Third, create relevant content elsewhere online. Find out where your target audience go online and create content for them there, where they are. You add your site details in the content so there’s a link back to your site that the search engines can pick up. You can do this in various media: videos, text, webinars, audios, slides – whatever fits your niche to get your ideas across, and whatever fits your own best method of working.

Email Marketing – Targeting Your Emails

Whether your promoting a product or your website, here are 5 steps to use in your campaign.

First, decide on and know who you’re targeting for what. Obviously, you can set up an opt in page to target a specific type of person to sign up to your list. You can buy lists but they may not be focused, or focused enough, on the prospects you’re targeting.

Second, focus your emails on your specific target prospects. In other words, don’t use the same emails so that you end up not being relevant to your specific promotion. The same emails sent to different target prospects means a lot will be wasted, and even be a turn-off to a lot of people on your list. Create emails focused on a specific target list audience for a specific promotion.

Third, your subject line can be make or break as to whether an email is even opened. It must be of enough compelling interest to get them to click to open the email. Imagine your prospect faced with 100 other emails they can open. Why would they be attracted to your subject line?

Fourth, check your emails for basic mistakes. If you don’t, and, for example, there’s a simple mistake in meaning, they can just as easily close the email. Plus it may be seen as such a bad mistake that they never open another email of yours or they unsubscribe. Test to see where you get most opens and most clicks in the emails.

Fifth, one aim is to save you time and effort. For each type of targeted campaign, work out what works the best for you and your prospects. You save time on writing emails as you go on, and people on your targeted lists save time through understanding what your marketing aim is in each campaign as well as providing them with valuable information.

Website Traffic – Your Website Stats

Your website stats are important and yet can be completely unnoticed by many online businesses. To improve your website and business your stats tell you your amount of traffic and the time spent on your site.

Also, you can see where your traffic came from, including geography, search, websites and content. You can find out where the traffic lands on your site and from where they exited. All of this is beneficial information.

Check how many people are coming to your site daily, weekly, or monthly. Then use that as your starting point to improve into the future. You need it to see where any improvements have been, if at all. It’s a method of measuring improvement.

If you know keywords being used to find your site, use that to make relevant pages and posts more sticky for traffic. You get more traffic generally and also to specific pages on your site.

When you know which pages people arrive at on entering your site, put an opt in form on them, and use those pages to include the most popular topics your traffic is interested in. You’ll be able to make your list bigger as well as promote products on those pages.

Find out how long people stay on particular pages, and from where they leave your site. If they’re only staying seconds there’s no real time to convert them to customers. You may have thousands of visitors but if they only stay a few seconds then that number of people isn’t much use to you.

Test And Track – Why You Need To Do It

It’s key for the success of your business that you test and track what you’re doing. Look at the different elements of your marketing campaigns, such as your sales letters and any ads you use, and get statistics on the their effectiveness relative to what you’re aiming to do.

For example, with your sales letter: what evidence do you have that it’s working or not? Where are visitors not reading any further or deciding not to buy? Once you know this information, you can tweak your letter to keep their interest through the letter, and then to follow your call to action and click the buy button.

However, you want to know more than that in your promotion process. For instance, you send a link to your list that leads to your sales letter. In that letter there’s a link to click to buy. On the payment page they have a choice of 2 payment methods.

1 Your email. What is the number of people that open the email? Most autoresponders allow you to do this. It’s the first point in helping you understand the rest of your sales process. Also, how many on your list never received the email? You need to find out why. You might have to remove them.

2 Your sales page visitors. How many people reached and read your sales page? This will tell you the number that clicked the email link to get there. But if few went through your sales letter, then you know changes will need to be made to improve it.

3 Call to action. Some autoresponders, or separate tracking tools, can tell you the number of email visitors that clicked on the buy button, and then which payment method they chose.

You can see why this tracking is important. It allows you to test improvements based on factual information, and to use it as a foundation for continuously improving your business.

Your Sales Letter – How To Write It

Your headline is key because it must make the visitor hesitate, and make them think about what you’ve stated. In addition to that it aims to have them feel a compulsion to find out more. In other words, it moves them to the start of the sales letter. However, keep the claim in the headline realistic, so that your offer will in fact follow through with what you state there. In any case, few people now believe outrageous claims of being able to make a fortune, for example, in the next month.

Once you get them past the headline, you have to provide them with the benefits they will gain from your offer. Put these in a bulleted list. For instance, if you’re offering improvement in playing tennis you might have bullets on: “Convert your weak serve into one of power and accuracy” or “Never again be defeated by your opponent’s serve but use a return of serve with precision and speed”. And so on.

Being a subject you know in detail, put another 6 or 7 bullet point benefits. They must be benefits for the reader and not just a list of features of your product. Feature: “Such and such [name of make or type] a raquet allows a comfortable grip”. Benefit: “This raquet will certainly add massive force to your returns”. The reader would prefer the second quality.

Then have a Call To Action. “Time’s running out – I’ll be taking down this offer soon. So do yourself a favor and click the button below”.

For those still uncertain but are on the edge, your guarantee can be the deciding point. Offer a money back guarantee, no questions asked. You might set a time limit such as 30 or 60 days.

Email Marketing – How To Get Subscribers To Read Your Emails

You’ve created an attractive and compelling subject line, so they will at least read that if nothing else. Others will read and click to read more. This takes only seconds, as does a subscriber’s decision whether to read on through your email. Therefore, put your most important point at the very start of the email. For example, you might have: “John, thank you for subscribing to my list – today I’m telling you a way to make money in your business”.

I just made this up now. I’ve not used it. But it makes the point of maintaining John’s interest. from the start. From there you can write the rest of the email. So emphasize early on what benefits they will get from reading. Keep interest going by keeping paragraphs short – even a couple of lines. Also, any lists you use, format them in bullet points. If you’re using plain text, number your list.

Finish with your name, and include your website URL. If you’re encouraging them to reply to you, then you can add another email address if you want to organize things that way.

If your subscriber wants to reply to you, maybe to ask a question, and cannot do so, then you might lose them.

List Building – Give A Freebie At The Front

Your aim is to convince prospects in your niche to sign up to your list and buy your products. For example, those in the internet marketing niche who are trying to start and build their own online businesses, now generally think there should be freebies or bonuses as part of a transaction.

Most products on offer now use freebies of some kind. Some don’t. You have high ticket products or very high value newsletter type lists. Customers buy into these because they feel they actually need them to succeed. But below that level, usually there are freebies involved to tempt buyers in.

Of course, a free offer can involve all kinds of extra products, and they can be offered at different points in the selling process. Often it can be a money-off offer. You offer a $150 products at $100.

You can also offer the same main product for $150 but instead of money off, you give them a range of related software and information reports. Which sells best?

People will pay the $150 with the bonuses rather than $100 for the exact same product.

Using Freebies To Sell Your Offers

Have you ever tried to sell a $100 product for, say, $80? How many believed you that it was really worth $100? Didn’t they actually think it was only worth $80 and that you pretended it was worth $100 so you could pretend to reduce it by 20%?

However, the same people will probably buy a $100 product which includes bonuses. Why? Because you’ve not tried to offer it at a cheaper price, and they’re getting useful and related bonuses.

People who look at the $80 offer aren’t really all that bothered about the price, if they want the product, but want to believe they’re getting value from the transaction. They see the $100 product plus bonuses as worth buying at that price. They’re willing to pay the higher price as they see it as a valuable product because of the price, rather than get $20 off.

This is to say, you’re more likely to get customers paying for a product plus freebies, than a reduction in price by itself. In addition, let them keep the freebie, whether they actually buy your product in the end or not. A 14 day or one month trial will attract more people with a freebie attached that they can keep no matter what they decide to do.

Offering a choice of freebies, which you won’t see much of nowadays, is not a good idea. People usually don’t like to make decisions. They just want a clear offer. What can happen in their mind is that they don’t like losing one option when they make a choice.

List Building And Your Follow Up

Let’s take the example of building a list of subscribers looking to improve their tennis play. On your opt in page you tell them what could be wrong in their technique and that you can help them with it. You make it clear you’ll do it for free.

One tactic to use to get them thinking about your product is to tell them on the opt in page that when they’ve signed up for your freebie (course or PDF or videos, etc) you’ll make them a special offer for your product.

Once they sign up, instead of sending the freebie, such as the first part of a course, immediately, have the message telling them they’ll receive it in the next email, maybe the next day. In this way you’re not drawing their attention away from your website. In addition, that first email has a link to your sales page for the special offer of the product. They get to see that offer straight away while it’s still in their minds.

In following emails (a freebie course is best for this) have the same link included so they’re repeatedly reminded of the special deal. People need to usually be reminded several times before they decide to take action.