Create a website that has a clear organization and is easily accessible by your visitors.
First, make your website simple in design and organization. Having crowded pages with lots of colorful ads or sections that make them look too “busy”, will not ensure your visitors stay to explore your site. Make it as smooth and easy an experience as possible.
Second, visitors must comprehend what your site and pages are about. They’re looking for information, knowledge and solutions. Avoid your language getting in the way of them understanding what you have to offer. So keep your language straightforward, with no technical jargon unless it fits your niche so people will probably have a grasp of what you’re saying.
Third, remember how people read online. They skim straight down a page and/or scan for the specific information and words they’re after. Set out pages so they can do that easily.
Fourth, take care with use of color when using text. Keep to black text on white background. Can you read yellow text on a pale background, or black text on a purple background? Would you even try to?
Fifth, have your website load as fast as you can. Visitors are likely no longer to hang around while your super-duper video, or whatever, loads up. They can click away just as fast as they clicked to your site.
Sixth, use relevant graphics where you do use them. Especially if you’re presenting content about a product, having graphics totally unrelated, or even opposite to what you’re selling, grabbing people’s attention is not a good ad.
Seventh, keep to the same basic page pattern. Have a basic structure, layout, and graphics used from page to page so visitors don’t have to keep adjusting their understanding of the meaning of what you’re communicating.
Eighth, keep your site up to date. Regularly add new content of some sort and/or remove content that’s no longer relevant. Make sure people can get round your site through links, without problems.