Success in your online marketing for your online information business

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Email Marketing – 3 Points Of Success

Email marketing is still an important part of internet marketing, maybe the most important part. It can generate profits in a cost effective way.

1 Using email marketing successfully means thinking in terms of and working with email campaigns, and not just one-off emails. Broadcast emails can be effective but they’re used in the context of present or earlier campaigns.

To write a campaign, therefore, is not the same as writing one email. The ability to do this successfully needs time to develop and be worked on. It gets easier the more it is done. However, many people don’t even get started, so it’s important to start and keep going in developing your abilities.

2 Some marketers are tempted to buy a list to sell to. But it’s best to grow your own list as it’ll be made up off people already interested in what you have to tell them and in your products. When you know a campaign works successfully you can try buying a list to see what uptake you get of new subscribers and customers.

3 Give subscribers freebies such as free products, money off opportunities, and so on. Keep things specifically targeted to that list: what’s in the emails and what freebies you offer. Test these offers and types of offers until you find what helps you to sell more in the campaign. Also, you can try taking subscribers through more related content on your site or elsewhere before they get to the freebie. You can even use the number of visitors to a particular freebie offer as a measure of how successful your campaign is.


Content Marketing – This Can Be Easy

Make sure you create useful and relevant content, whatever the format you use. It needs to be content that’s correct about the topic you’re dealing with, and so does not misinform your prospect. If you don’t know enough details on the topic, then do thorough enough research to make sure you cover the ground necessary. If you stick to these points then your content will be interesting enough to keep the person going through it.

You want them to go right to the end of the content. Put yourself in the mind of the person going through it. Never presume the person knows about the topic. In fact, it’s usually best to present the content as if they know nothing about it. Go back to the basics.

Choose your title carefully. Keep it simple, as well as related directly to your content topic. For example: 5 keys to…; 10 top tips to….; the 3 best ways to….

Even if you’re writing out a script for a video, webinar or audio, fully or in note form, it’s still worth checking it over before presenting it. Especially, if your presenting some text, check it out for mistakes. Put yourself in the content consumer’s place and ask yourself if you would find it attractive. Then publish it in some form.

Essential List Building For Profits

Creating the exact email you want to fit your purpose in an email campaign can be awkward. Your subject line is the most vital part, because if your subscriber finds no interest in it, they go no further. You’re left with a weak email from the start. However, when a subscriber does click on it what do you do to maintain and increase their interest enough to click on a link in the email?

Have links in your email that not only take them to your website but also focus them on a specific page or pages of it. For example, if your site is about building a website, and you have information on WordPress and HTML site building, and your email is about WordPress, it’s a waste of time sending people to HTML information. That’s not what they’ve clicked for and not what they’re expecting.

They want to be kept on track and that’s what you should also want. The aim of the email should fit the target. That way you can lead to more profits.

You can try having “click here” links through an email. Place them close to information the email is centered on in order to send the reader to more information on the same topic. This is more likely to lead to more profits as you follow up in a targeted way.

Email Marketing – Organizing An Email Campaign

Here are some easy steps to organize an email campaign.

First, decide who your potential customers are and how you can most effectively reach and get their attention. You then won’t be time wasting creating the campaign for the wrong people.

Second, your subject line must get their attention as of interest to them. Keep it short and to the point but without using hype. Remember that this might be your only opportunity to attract them.

Third, once they open your email, keep it shorter rather than longer but as informative as you can in the space you have allowed. You have a specific place you you want to send them and they must feel compelled to at least just have a look at what you’re referring to. You want them to feel questions in their mind that they then feel they want answered, and so click through.

Fourth, keep the attitude of the email friendly – you want them to arrive at the destination in a positive mind. Don’t overdo the information in the email but give just enough to feel the need to click your link.

These steps will help you to find and filter the visitors you want.

List Build To Email Market

Email marketing means to build a list of subscribers interested in your niche and your information, and then sending them regular emails, including making them useful offers. Of course, there are other complications to this but the important point is that those who bother to join your list have a least shown an interest in what you can show them. So, they will be more interested in opening and reading your emails, and to responding to them in some way.

First, decide on a niche or sub-niche, small enough so you can generate more revenue that if you try to cover a big niche or sub-niche all at once.

Second, have an opt in page on your site, preferably on the index page where most visitors land at first. Keep that page’s only purpose to get the email and name of the visitor by offering a valuable freebie. That’s all that page should do. There should be no ads or other information on there.

Third, make that valuable freebie so valuable to your visitors that they cannot stop themselves opting in.

Fourth, write a sequence of emails. Test them for open rates and clickthrus, and change them if needed in order to improve their effectiveness at generating revenue.

7 Things You Must Do To Make Your Sales Letter Sell

Being able to write effective sales letters is crucial for your online business. That’s why copywriters who can do so can charge so much. You might have an excellent product but if you can’t communicate that as well as get readers to buy it, you’ll struggle yo make money.

Here are 7 things you can do now to improve your sales letters.

1 Be clear about why and who. People often forget these vital elements. You can’t just think to yourself that you have a good product, and if you just tell visitors about it that they’ll buy it.

Why are you writing the sales letter? To sell your product. So it’s not much good just to tell visitors about it. You must use language and a sales letter structure to ensure people will do so.

Who are you writing for? A specific part of your niche audience who are looking for a product like yours. You need to write the letter to them: make clear what the product will help them with, what problem it will solve for them. This is what they want to hear from you – not that it’s a good product.

2 You need an attention grabbing headline. This sounds easy and too many people simply use the first thing that comes to them. But if readers don’t get past the headline, how many will buy your product? Nobody will.

Think through the benefits your product gives its users. Choose the most important and/or most powerfully effective one for your readers, and make it into an irresistible headline.

For example:

Speed: Achieve 100% More….in One Day Than Most People In One Month!
Clarity and certainty of progress and success: 3 Steps To…You Never Dreamed Of Reaching
Yourself as an example: I Went From…To…In 30 Days – And You can Too

Use these as templates, or find others on the internet, and write out 50 of your own examples. Leave them for a day. Prioritize them. Choose the best 10. Leave them again. Prioritize again. Choose the best one.

Have a process for creating the most effective headlines you can.

3 Describe and explain your own life or experience in relation to the product’s topic or purpose. Tell the story of what happened to you, maybe how you failed in some way, and what led you to create the product you’re offering them.

4 If you have them, put testimonials throughout the letter. Readers will more likely believe you if they see other people, just like them, have had success with the product.

5 Make the benefits of the product clear, not the features. Remember how the reader is only interested in what it can do for them. They may be desperate for a solution. Listing its features, trying to tell them how good it is, will only frustrate them, and they’ll leave. Keep the focus on the ways it will help them, relieve their lives in some way, and make their life easier.

6 Give a guarantee they can’t turn down. Check out guarantees others are offering and see if you can create a better one for your product. Readers may know nothing about you, and even if they have some knowledge of you, they’ll be more willing to trust you with the back up of an excellent guarantee. So make it the best you can.

7 Tell them what to do to buy the product. Direct them to the link to click and make that link clear. You might have several throughout the letter. Remind them why they should buy the product. Urge them to click now and not to wait in case the opportunity is not there if they return later. In other words, if a visitor wants to buy from you, don’t leave them in doubt as to how to do that. As near one click as possible is best.

Now, practice writing your sales letters. Try different versions for the one product. Copy out successful ones you see online in order to get a feel for them – but do not copy them to pass them off as your own. That’s plagiarism. The more you work on your skills, the better you get at them.

Do you want to know the 5 things you need to start your online business?