It’s important to have new products regularly, especially if you’re setting yourself up as an expert in your niche. They can be any format, such as a video or ebook. If you’re not doing this, and developing your business, then people will forget you as they get promoted to by other marketers. You want customers to think of you first when looking for products in your niche.
Even within formats you can arrange it in different ways. So, you sell a video as a digital download, or an offline product, or streamed on your site.
If you’re using text then ebooks or reports or short courses are quickly created once you’ve planned them out. They are also usable in different ways, such as only accessible on your site, sent as a physical product, or digitally downloaded. Most now opt for digital downloads but it depends what your model is, as you could charge more for a physical version, probably with some extras, as long as your customer gets the results they want from the information.
Ebooks, and similar, are two a penny now but what your customer will pay more for is the results they get through it, and not just more information only. In addition, when they are part of a larger organized package, then the price can rise, still with the emphasis on getting results.
In contrast, have shorter products that can be delivered online fast, and can be created fast, with specifically focused information. Your unique and useful perspective on the product topic is also an attraction.