Have you ever come across a product that seems such an easy idea and you wonder why you couldn’t have thought of it? Creating your own product need not be so difficult as some people claim. In fact it can be easy enough but you do have to be persistent and organized.
First, think hard and in as many creative ways as you can about generating a unique, or at leas original, concept for a product. To do that you need to know your target market. Choose a market in your niche so you can concentrate on ideas to do with it rather than being spread across your whole niche. If you have a list, ask them what their biggest concern is. If you have no list, set up a survey online and send traffic there – though you’re better getting their email first. You can also look through niche forums as to what people are obviously not finding solutions to. Now, your idea might be a straight forward one but it must cover a dominating requirement people are looking for or several requirements. It’s best if it’s a solution for the long term, too.
Second, find out if other marketers are offering a solution to your target market’s problem. They may well be yet you’ve found out that plenty of people are not satisfied with it. Of course, if your idea is the same as theirs then you’d probably not pursue it yourself. In other words, your market is looking for something different, not just a copy of what is already available to them.
Third, if your idea is different enough, check it’s what people want. Suggest such a possible product to as many people as you can to gauge their response. Use your list, your website, your published content, and various areas of social media. Ask for a response by suggesting how their online life could be improved by it, and how it would help them individually. The aim is to make your idea more precise. You might get all sorts of answers so you need to be patient working through them in terms of working out how they affect what exactly your product will be like. This could be very quick if your product is an information one about a new angle on something. Whatever type it is, you need to make sure it’s a relevant and solid product.
Fourth, then do not hesitate to make that very product people want. You can do it yourself or outsource it. Then once created, market it emphasizing its uniqueness or originality, and how it solves their problem.