Success in your online marketing for your online information business

Category: Online Business

3 Work At Home Business Tips

You might have thought of, or are actually, working from home in your business. However, to make progress, get some traction, and make developments, you can take some basic actions on a regular basis to generate and keep some momentum.

1 Prioritize your daily tasks. For example, think one month ahead as to what you need to do, then from that see what you need to do each week, then for the next day list your prioritized actions. This then gives you a much longer time scale in which to work, and not just day to day. Start with a year of planning and you get a much more coherent sense of what’s needed to achieve your aim. An advantage of listing your goal tasks for each day is you get to check them off and see how much you’ve progressed that day, success builds on success, even if you don’t get all the daily tasks done.

2 Avoid surfing at all costs. You can’t do point one if you spend time ( that is, waste your time in terms of your goals) surfing around the web. Don’t fool yourself into thinking it’s really important what you’re looking for – if it’s not directly helping you to get your next daily goal done, it’s a waste of time. If you’re creating content, for instance, and don’t need to be online, then disconnect from the web so you can focus on what you’re doing. IF you do need to search for something to do with your work, do it later in the day and get your goals’ work done first.

3 As the first 2 points suggest, it’s important to be disciplined with yourself. There’s no boss to tell you what to do, it’s your own business, and you’re responsible. On the other hand, pace yourself to get the most done in the time you have, and to have time away from your work to relax. This is important for obvious reasons, but also it’s often during relaxing times you come up with ideas for your business that probably would not have occurred to you while working.


Website Creation – 5 Website Tips

Many websites are similar and sometime indistinguishable from others. If that’s you, then that’s a weakness in your business. Your website is what often attracts people to look into your business and products to see if you can help them in your niche.

First, give it a professional appearance. Even today, some people think a good website is massed with colors of all sorts together with busy images (often moving ones). Too much stuff as attention grabbing turns visitors away. Usually what they’re looking for in your niche is information, knowledge, insight.

Second, target your language to that the people in your niche use. You want to convince them you have knowledge of the niche, while also enabling search engines to pick up on your language to give search results.

Third, start off with a couple of posts. These show your niche knowledge straight away and encourages people to give you some credibility, and so to begin to trust you. Remember to use language appropriate to your niche.

Fourth, if images are appropriate to your contents, then use them to break up text in an interesting way and even to visually show something you’re writing about. Of course, the content could be done directly into video, to show you’re a real person.

Fifth, keep your website as simple as you can. Immediately putting up hundreds or thousands of pages together with lots of opt in forms will probably be seen negatively by the search engines, while your visitors will just be overwhelmed without some introduction and guidance how to use your site.

Keeping your own edge in your own online business

I’m sure you’ve seen plenty of ideas claiming to show you how to have the edge over your competition. However, even if you do find something that works for you, you still need to to keep yourself clear of basic problems in your online business.

Focus on what needs doing in the long and short term, and keep these following ideas in mind.

First, you have to believe in the product your selling. If you own it, make sure it’s the best you can make it at the moment. Also, make clear to prospects and customers why your product is an excellent one you’re proud of. If you lack conviction in it then others probably will too.

Second, whatever actions you’re taking ensure you’re carrying them out legally. If you’re building your brand you don’t want to face a massive mistake which then damages or ruins all your work. So keep your business legal without making slip-ups.

Third, ensure the money you’re using to start up and run your business is actually there for you to use, and that you keep finances secure into the future.  You inevitably need financial capital and on-going payments to start, run and grow your business.

Fourth, think about your communications with others you’ll deal with, in order for it to be clear what the the business is about and how people can use it to help with their needs.

Take care of your business and your business will take care of you.

Success At Internet Marketing For You

You might have realized that there’s a mass of information online about starting internet marketing or starting your own online business. There seem to be “secrets” everywhere that will ensure you success. But, unfortunately, most people fail in their online business. There’s a straightforward answer why that is. The “secrets” aren’t really secret, and, in any case, in order to get good and relevant information on what to do, you have to pay something for it.

Yes, some free information can be helpful but it won’t be enough.

Here are 3 key areas you need to work on for yourself.

1 Know your product back to front. Whether you create it yourself or buy it in or are an affiliate for it, unless you know enough about it yourself then a marketing strategy will not do it for you. So, what are the product’s faults as well as its good qualities? That way you can speak honestly to people about it but also tell them clearly that it makes little difference to the overall quality of the product. You can give them all the benefits they’ll receive from it without pretending it’s something else, and then finding some customers disappointed with it and you. Having such knowledge means you can use it to develop that product’s marketing strategy.

2 Know your target market. If you work blindly not knowing what your market wants then you can promote as much as you like but there’ll be a weak response. Instead trying to deal with a whole market, focus on one aspect to begin with, get to know its needs and wants, and promote products to satisfy those needs and wants.

3 Optimize your website. Probably, your base will be one or more websites through which people view your business. It must be appealing to your market in providing what they’re looking for. Also, for example, make it as fast uploading as you can as people are no longer willing to wait for slower loading websites.

Sales Letter Basic Elements

This is not about copywriting but some basic pointers in creating a sales letter. Whether you feel you are weak or strong at writing in general there are general concerns to keep in mind.

First, imagine you’re talking to one person only – someone in your target market. Keep a personal tone to your sales letter as if you’re speaking directly to that person. This helps to develop credibility and trust in what you say, as well as you yourself. Of course, the sales letter should be the end point of building up trust previously before they even reach it, through your other content and including your emails. It’s much more difficult to sell to a cold visitor.

Second, keep your structure and language simple enough for almost anyone to understand what you mean. The key point about a sales letter is to convey to the reader the benefits for them of your product. What you claim needs to be true because you want repeat and genuine customers and not people dragged in through hype. If your product isn’t what you claim it to be then people will not return to you. Describe what your product does, perhaps some in formation about yourself, benefits of the product for them, and tell them how to order it.

Third, if you add on bonuses and money-off offers, you need to make these clear in the sales letter. Many people buy a product based on bonuses offered, so you they have to know what they’re getting exactly. And, of course, you have to follow through with them.

Fourth, the letter must be relevant to the reader. Trying to sell cat food to dog owners never works. Visitors have probably arrived via your other material so you’re getting people looking for a specific type of product or offer. They may be desperate for a particular type of useful software. Again, if they find this is not the case you may lose a potential repeat customer.

Online Marketing Strategy – Four Basic Elements

Here are 4 basic elements to developing a successful way to market your business online. Keep these in mind as you create your strategy.

1 Include all the necessary elements in your strategy.

Make sure you do this as you start to develop your strategy. As with any system, you can’t make it work to your benefit if key bits are missing. In that sense the strategy must be “complete”.

2 Have your niche knowledge.

Without that knowledge you won’t know your niche as a market, and therefore how your products fit into it, and whether niche members will want your products at all. Your products will probably fit into a section of a niche rather than the whole niche.

3 Therefore, know your target prospects.

These are the people most wanting what you have to offer, or rather you create products to fit what they want and need. Without this you’re strategy will be useless.

4 Be flexible: change and develop as needed.

Over time things change online, including in your niche and business. So you’ll need to adapt your strategy to new conditions at times. That way you can develop long term success as against short term success that does not adapt.

Aim At Those Who Have Started

You’ve set up your sales funnel and someone buys your high cost product. I’ll presume it’s text based for simplicity of the example.

That person begins to go through it. You probably have some sort of introduction. They read through it. But it’s that time of day or evening when there’s something on TV they always watch. They stop and go watch it. They think they’ll pick up your product again the next day.

But a friend calls the next day and they meet up.

So, they pick up your product again the next day. By now they’re either bored with the introduction or think it’s no use to them. They jump ahead. But it all seems too basic for them – they’ve read stuff like this on the web. So, they jump ahead to where you’re explaining about creating ideas for and finding out about what your target market really needs and wants.

But they’ve already decided what they’re going to sell. So they jump ahead. But just then their spouse wants something doing in the house….

Some weeks later, they’ve done nothing. Now they’re thinking your product isn’t up to much as they’ve got nothing done, and there’s no revenue or profits as they expected.

What they forgot, or didn’t realize, was it takes time and effort to begin and continue.

In your online business it’s better to target people who’ve already begun their online business or have started something online, or maybe they have an offline business and want to move online. It’s better if they already have a website and have been doing some marketing.

If you aim at those who have started you know they’re more likely to continue and have an intention to learn and take action on what to do in their business.

Content Marketing And A Sales Funnel

Your content marketing is the way you step people into a relationship with you, leading to your backend sale. You’re looking for long term effect. Not the immediate effect of getting people to your site for your freebie and then selling them a low cost product, then hopefully a high priced product.

You want your content to draw in people who will want to purchase your backend product.

The point of the low priced first product as the start of your sales funnel is to let people assess your quality, and if you’re relevant to them.

You’re then able to offer them the product next up in your funnel, straight away, and then move up to your high priced product. People who go through buying the products quickly could be those who are willing to get everything from you. That they are taking their business seriously.

First, plan your sales funnel, beginning with your high cost product.

Second, begin creating your content which is aimed at the customer for that product.

Marketing In A Niche – Start Focused

Beginning with your website and list building, position yourself as focused on one aspect or topic.

One reason is that a targeted list is easier to get profitable than a general list about your niche. Because you know your subscribers are focused on one aspect of your niche you can focus your emails more effectively. Also, conversion to subscribers, open rates, click thru’s, and conversion to buyers will be higher.

When you’ve built a good list in one niche aspect or topic, you’re able to take what you’ve learned and apply it to building another list focused on another topic in your niche.

This helps you to be an expert in one niche area, from which you can extend to other areas.

Of course, this means that you have to keep on learning, especially as things can change online very quickly. Therefore, you need to be able change your approach where and when necessary.

However, you need to be using more of your time on taking action than learning. Basically, the shorter the time you have each day for your online business, the more you need to emphasize the action part.

List And Website Method

The list and website method is simply your online business generated and maintained by your list component. This is different to where the website or page generates your business but still has a list, because with the list as the main component getting into your website or a specific page is not possible until the visitor opts in to your list.

Therefore, your website’s main page, whatever type of page that is, is not a “normal” page but an opt in page.

They can’t see even any sales pages without opting in.

So, you might ask, how can you generate sales when you’re blocking entry to the site unless people give you their name and email address first?

Part of the psychology here is that the ones who will not give their email address are more than likely to be the same ones who look round your site and sales page but don’t buy anything. They simply leave. This is because if they do not trust you to give you their email address they probably will not give you any money.

The opposite also operates: people who would have gone straight into your website and bought something, will be willing to give you their email address anyway. In other words, the opt in page is also a filter, removing those at source who lack trust in you, tend to make complaints, and who want refunds.