Success in your online marketing for your online information business

Category: Online Business

Website – You Need Your Own

Are you planning to have an online business? If so, you need to be a part of the online world. Just like the offline world, if you need land as a site on which to create a building, online you need a site. Having one main site means it can be your business headquarters.

6 reasons to have a website.

First, it gives a basis for and builds your brand name through the domain name. It’s unique to you and your business. Borrowing or paying for someone else’s website space puts you beneath their brand, probably hidden away.

Second, whatever you put on your site is your, and only your, decision. That includes how you organize it and display it for visitors. It’s unique to you.

Third, when you market your products you want that marketing to send people to your own site, and not, for example, just to an email address. Also, if you’re using some else’s web space for marketing, it benefits the owner of that space. In any case, too, to make money from others’ marketing, you need it to be on your site.

Fourth, it’s much easier to do search engine optimization on and in relation to a site you own. You choose you keywords and content structure.

Fifth, you choose your own hosting service. On top of which, you’re in charge of what autoresponder you use, and any tools to have on the site.

Sixth, you can do what you like for building your list. On another site, you might be hampered by their rules.

Basically, it’s your business you operate through the website. Otherwise, you’re helping another marketer’s business.

Click the link to my PLR site if you’re stuck for content in IM:


Sales Funnel – You Need One

The shape of a funnel describes the way of going about selling your products. You get most people into the top of your funnel where it’s the widest, then as they go down the narrowing funnel their numbers get less and less as fewer and fewer people buy a product. Your sales pages and other sales methods disqualify those people unlikely to buy from you anyway at that stage in the funnel.

You want as many people as possible to get to the end of the funnel having bought as many products as possible, including high ticket ones. You want as consistent a profit as possible as people reach the end of it. Therefore, you want to have them go through as fast as possible at a speed that will provide you with that level of profit. The funnel also has to have enough products so that can happen, and that you can keep them going from one product to the next. You don’t necessarily need a long funnel with masses of products. There could, for example, be just 3 of them but priced so you make your final profit, and people can move through as quickly as possible while doing that.

Here’s what you need.

First, a stable number of people entering the funnel and so coming from stable sources of traffic.

Second, a means of converting them into customers, and moving them through the series of points in the funnel.

Third, for those who stop at one point, you need to be able to move them to another funnel for those who take longer to buy, where you take longer to convert them to customers.

Fourth, a way to track the speed of conversion to customers in each case, and to track them through the funnel.

To heighten sales, you need all of these elements. If you haven’t enough traffic, nothing or very little happens. If people go slowly through the funnel your conversion methods may be weak, and it’s costing you money while nobody buys. However, if you get rid of non-buyers too quickly you’re probably losing out on them as customers later on. This also increases your cost. Then, if you don’t track what’s happening you cannot improve your sales methods, and you’re likely to have a few shocks come out of the blue.

Click the link to view: Sales Funnel Hacking – Introduction

Ezine Ads – Using Them For Traffic

When you place an ad in someone’s ezine or newsletter you can be sure that it’s targeted to people who have signed up for information from that ezine. You can use a classified ad or a sponsor ad or a solo ad.

Classified ads cost less than the the other types but by their very nature are not as effective. Generally, they go at the end of the ezine and you are allowed to use only a few words, just like any classified.

Sponsor ads give the opportunity to use a greater number of words. This is because you pay more for them. Solo ads are the only content the subscriber sees, sent out as an individual ad. The idea is that the subscribers think of them as a positive recommendation by the ezine owner. They can be trusted to have an effect much more than the other ads.

Unlike ads in other places your competition is less with ezine ads. The key thing is you have a targeted group of people who trust the ezine owner.

Therefore, you should get a greater response to them, especially if their specifically interested in what you have to offer. There is less persuasion needed, in that case.

You need to get traffic to your site and ezine ads are one way of doing it. If you intend to use ads in general as your means of getting traffic then ezine ads are a useful place to start, and to test out your ads. Making your site visible online is also important and these types of ads can put you in front of a whole range of audiences.

Click the links to read: Email Internet Marketing Service

Website – Aim To Include These Elements

It can be a worrying time the first attempt you make at having a website. However, people usually over-complicate what they put onto it, making it more difficult for themselves. The elements I go through are not always used but can be very important to visitors’ first access and awareness of your business.

First, use keywords on your posts and pages. In fact, put them in different places on your site so search engines can pick up on them and not just in your specific content.

Second, set up a contact form or other method that visitors and customers can rely on when they have questions.

Third, provide solid information. This could be part of your content, or your giveaway products or paid products. Aim to give value relative to the level of knowledge and understanding you’re communicating with. Both the amount of information for customers and visitors and it’s clarity, are important.

Fourth, have you ever gone to a website and want to search but can’t? It can be very frustrating and lead to people leaving who might have dug deeper into your site. Being able to search clearly makes your site more easily accessible.

Fifth, if someone else is providing content on your site, make it clear who that person is in each case. It can be misleading to a visitor if you don’t do this.

Incidentally, are you starting an online business? If so, download my brand new free PDF here: positioning your business online

Starting A Home Business – The Basis

The internet is the obvious way to go if you’re starting a business from your home. It’s more than a local business since anyone with an internet connection has access to you.

However, you have to make sure the products you sell are ones people in your niche actually look for and need. Then you have to market your website and product to make sure people can find you, so you can promote your products to them. So your website must fit with what people you want to attract will find usable in finding what they want. You may need to have plenty of products available for them to check out.

It’s easy enough to have a website, especially if you use WordPress on your hosting. But your business and the products you sell must have something that’s unique about them in some way, otherwise why would people choose to buy from you rather than someone else?

Many home businesses sell physical products or sell online products as an affiliate for other companies. Being an affiliate is a qucik way to get started until you’re up to creating your own products. Your uniqueness my lie in the quality of bonuses you give with your products, or short email courses that run alongside your products. In fact, whatever you can see in your niche that would set you apart.

Click the link to read: Home Based Internet Marketing Business

Internet Marketing – 2 Important Points

Internet marketing and having an online business is not a walkover. It takes work like anything else worth achieving. Unfortunately, people selling get rich quick ideas don’t usually bother mentioning that.

First, ensure your website has the quality you want for your business. This means more than how it looks if you want it to convert to sales. You have to be able to operate professionally, so have a process by which people can pay you and maybe a shopping cart setup if you want people to be able to buy more than one product at a time. Also, you can offer the use of credit cards and other other methods so there is more than one way of paying you. That is, make your website and business an easy one to buy from. That way more people will be willing to do business with you.

Second, use keywords on your site. Research which keywords people in your niche use in that niche, especially if there is any technical language. Use the keywords in your content. One important reason for doing this is that you want targeted traffic who are looking specifically for such language. That way, when you attract interested traffic they are more likely to buy from you. That is, your revenue will be higher than simply getting all sorts of traffic, including casual surfers, to your site.

For example, imagine you set up an offline business with a shop in your local area. If it was selling lots of products for dog owners, you’d want to use words such as leads, collars, dog food, dog treats, dog walking service, dog beds, and so on in your ads. They attract the attention of people looking to find dog related products. It’s the same online, if you include the example keywords, and others, on your site together with your local area name, people searching for dog products in that local area are much more likely to find your site on the search results. You then get traffic looking for the kinds of products you’re selling.

They are not just general surfers. They are targeted traffic.

Click the link to read: Content Marketing – You Must Know Your Subject

Website Optimization – SEO Basics For Your Site

Using search engine optimization is a key way of the search engines noticing your site and ranking it in their search results.

Here’s how it works. A search engine sends a crawler bot to your site downloading a page onto their server. Then, an indexing program takes data from your page, including words and their placement, and the links on the page. The different engines have their individual algorithm to do their ranking process. This means that when you get better rankings in the search results, it’s more likely searchers will choose your site and page.

People want faster and faster results as time has gone on, and will not necessarily go beyond the first page. Aim to get your pages moved onto that first page for your keywords.

Think about these. The engine’s crawler bots are checking out a few things. They look for links, how much traffic there is to the site, and maybe the Page Rank of a specific page though this is considered by some people as not so important any more. A page is more likely to be checked when it’s nearer to your root directory on your server.

This is free, and generally targeted, traffic if you can get the SEO right.

Click to read: Search Engine Optimization – A Helpful List

Affiliate Marketing Business – Is It For You?

I’m talking about where you use affiliates for your products in order to generate leads or sales. That is, you get traffic to your own website coming from one which has your ad on it or recommends your product. It’s to the advantage of both yourself and your affiliate. Plus, you only pay out to the affiliate on the basis of getting a result, that is the lead or sale.

Of course you need to make sure that where your ad is placed by the affiliate is to your advantage and not disadvantage. Simply have something on every site going will not really get people to your site. It’s best if you both have the same target market of prospects. So those who go to an affiliate website will likely find the same interest in your site.

Take the example of dietary products for losing weight. Good affiliate sites might be those to do with healthy living, self-development or exercise.

Being the affiliate has advantages in that they’re using their site effectively to generate profits. They can use a range of advertisers, providing there is no conflict of interest between any of them. This should be clear in the terms of service of each affiliate program. With products wanted by prospects in your niche, it can be an almost automated way of generating revenue when set up effectively.

Click the link for: Affiliate Marketing – Being An Affiliate And Having Affiliates

Internet Marketing – Basic eCommerce Setup

It is possible to use your own site to set up an eCommerce business. With WordPress you can use plugins to do so, though do your research first.

Here are the basics.

1 Make sure your products, or any services you offer, can be found on your site. You need to add a list or catalog of them. If not on your own site you can use dedicated services to do so, such as on Amazon or Ebay. But there are plenty of others of various quality and cost. Having a turnover of products means you do need to keep the site refreshed with them.

2 You have to be able to take orders. Your customers choose a product, put it into a shopping cart, and when they’re ready they can take it to a check out area in order to pay for their order. It is possible to get this separately if it’s for your own site. Services you pay for will have it built in.

3 Following on, you then need to have a system to take the actual payments. There are many companies now who you can just to do this, Paypal probably being the most well known.

Without any internet marketing and/or eCommerce experience at all you’ll be best served by using a service you pay for which will have everything set up for you, and you can maybe fit your site into it. You should get all the support you need, too.

Click to find out about eCommerce Themes For WordPress

Will Video Enhance Your Sales Page?

You can use a video on your sales page to get your message across with sound and movement and color. With faster web speeds this becomes more common. You can even buy template sales pages with video placed on them.

However, just because you can, doesn’t mean it’s a must-have for your page. Do your prospects need to see a video? If you’re selling video related products or can show a process related to your product it will be a dynamic addition. If you sell dog food, maybe not.

If visitors to your sales page don’t need to see a video, maybe you need to make a judgement as to its effectiveness in persuading them. If it’s relevant it can grab the visitor’s attention and they might prefer that to reading through your copy. The voice over, also, can enhance the need for a quick decision by the visitor, as well as helping to develop trust in yourself and the product. At the very least it could engage them in going right through your message. They could even scroll down the page reading, while still listening to the video.

If it is relevant to use video, you still have to get it right. If your voice, for example, isn’t suitable, pay a professional to do it for you. You want a voice that will create trust and give the benefits of your product clearly.

Click the link to read: Internet Marketing Funnel – A Basic Outline