Success in your online marketing for your online information business

Category: Online Business

Sales Funnels – Simple Basics

Your sales funnel begins as the wide end. This is where you want as many qualified people as possible to enter, so this is where your marketing happens too. Whatever marketing method you’re using to get your qualified entrants, your key aim is to get people to opt in. When that happens they are entering your funnel.

Part of opting in is that they are allowing you to communicate with them. Now, even when you’ve used some means to qualify people who opt in, you will still get people not qualified to go through your funnel. So, focus on those who show an interest in what you have to offer. These are the people you want to keep, going through your funnel. If you lose someone who has shown no interest, then you haven’t really lost a potential customer as they would be unlikely to buy from you.

The very front of your funnel is not the place to make money anyway; you simply want to attract people into it. The back end is where you generate revenue and profits. The people who will provide you with those profits, in exchange for your valuable and useful offers, will opt to take advantage of your free offers in the funnel, and then less costly items. And these lead onto your more expensive, and more valuable, products.

Your funnel has another advantage in that you can do an analysis of every move in it. That way you can see where your best to develop and optimize it. In this way, even though a funnel gives you more focus in your business, that focus increases as you gain more information over time. And therefore your productivity and your results.


Selling Your Product – What To Do

Since you’re reading this, you’ve probably read a number of books on internet marketing, found out how to create your website, and learned something about marketing online.

You did just as was suggested. You’ve got good hosting, got your site online, and put your product on it. It’s a good product and will benefit those who need it. It might help people train their dog and it really works. But can you sell it?

Marketing is not selling. Have you been marketing furiously but nobody buys? Well, think of offline marketers. What do they do that works for them? Your website is just like a shop offline.

If you look at successful offline marketers you’ll see they marketed and worked differently to others. For example, with challenges from online retailers at the moment, offline retailers are looking for what they can do that’s different to attract customers. Maybe it’s making the shoppers’ experience as self-service as possible, or longer opening hours or pricing cheaper than the competition or providing more quality goods.

You have to offer a different and better experience in some way. Simply marketing does not sell your product. Have an organized and clearly laid out website, have some good offers, and have cheaper prices than customers might expect.

The more you can give for their money, it’s more attractive to potential customers. Of course, this does not rule out more expensive and quality offers.

You provide bonuses – some people buy a product only because of bonuses or extras added to a product.

Then your sales page needs to convince the prospect that they cannot do without your product. Have a clear headline, such as:

Start Your Own Online Business Today – My Guarantee!

That’s OK but then reinforce it with key details about your product, maybe how it’s worked for you and other people: tell them what they’re getting, how it will benefit them, and why they need it. Do they feel compelled to buy it?

A Simple Overview Of Automating Your Online Business

There’s a big difference between an online business and an offline one. That is automation. In other words, it’s organized so it needs little or no intervention by you, such as checking emails and responding to customer communications. Also, you’re not having to handle each individual transaction.

The emphasis here is on selling digital products. With a physical goods business you still have to reckon with handling such products in some way. With digital products it’s all electronic.

1 Buy into an autoresponder. This will cope with all your communications and even selling, once it’s set up by you. This includes what payment processor you use, such as Paypal.

2 Create your emails for each part of your marketing strategy. The basics are your first email telling those who opt in that they need to click a confirmation link to confirm they really do want to be on your list. This is sent straight away after they fill in the opt in form.

Once they confirm, their name gets put into the list you want them entered into. Also, in another email they get a thank you from you together with any products you have promised them for opting in.

You now have a subscriber you can email. All the above is an automatic process by your autoresponder service, once you’ve set up the emails. You’ll also have to create any emails you send after this.

3 Create an email campaign building trust, credibility and making an offer. Send the separate emails at times you set in your autoresponder. You include links, where you want them to go, to your sales page or other information you want them to see. Your sales page will be on your website, but can also include an email which is also a sales letter directly in their inbox so they don’t have to click away.

4 Keep a database of customers. When someone buys your product you change them to some sort of customers’ list so you can see who are customers, or you may have, together or separate, data software collecting names.

5 Get paid automatically. When someone clicks to buy your product, you will have set a link to your payment processor such as Paypal, where payment for your product is made. Your customer will be informed by them of their payment so they have a record of having bought that specific product from you.  Also, there’ll be a link, once they’ve paid, where they can collect the product.

6 Have an email in your autoresponeder that follows up the sale a couple of days later inquiring if they’re happy with the product. If they’re not, you your guarantee can be automated in order to refund them, backed up by an email.

5 Tips On Streaming Your Audios

Streaming your audios or podcasting is how to provide visitors and customers content you’ve recorded. These 5 tips can be used to market your converted written content, music or other endeavors.

First, research a tool or service to make your audios, and change them to streaming files if necessary. Whatever you choose, make sure there’s good support and communication when needed.

Second, create your audio. Use whatever you chose above, ensuring they’re of good digital quality.

Three, find a service that streams audio. Follow instructions to upload your files there. Make sure they are dependable, checking, for example, on forums for good qualities and any problems people have found.

Fourth, link to your audios. Use your own website to put links, social sites, or an ecommerce website where your audios can be bought. There are plenty more places than these if you do some research.

Fifth, maintain what you’ve set up. Ensure your audios keep working as required and links are still live. If it’s part of your business, then get problems sorted straight away.

3 Work At Home Business Tips

You might have thought of, or are actually, working from home in your business. However, to make progress, get some traction, and make developments, you can take some basic actions on a regular basis to generate and keep some momentum.

1 Prioritize your daily tasks. For example, think one month ahead as to what you need to do, then from that see what you need to do each week, then for the next day list your prioritized actions. This then gives you a much longer time scale in which to work, and not just day to day. Start with a year of planning and you get a much more coherent sense of what’s needed to achieve your aim. An advantage of listing your goal tasks for each day is you get to check them off and see how much you’ve progressed that day, success builds on success, even if you don’t get all the daily tasks done.

2 Avoid surfing at all costs. You can’t do point one if you spend time ( that is, waste your time in terms of your goals) surfing around the web. Don’t fool yourself into thinking it’s really important what you’re looking for – if it’s not directly helping you to get your next daily goal done, it’s a waste of time. If you’re creating content, for instance, and don’t need to be online, then disconnect from the web so you can focus on what you’re doing. IF you do need to search for something to do with your work, do it later in the day and get your goals’ work done first.

3 As the first 2 points suggest, it’s important to be disciplined with yourself. There’s no boss to tell you what to do, it’s your own business, and you’re responsible. On the other hand, pace yourself to get the most done in the time you have, and to have time away from your work to relax. This is important for obvious reasons, but also it’s often during relaxing times you come up with ideas for your business that probably would not have occurred to you while working.

Website Creation – 5 Website Tips

Many websites are similar and sometime indistinguishable from others. If that’s you, then that’s a weakness in your business. Your website is what often attracts people to look into your business and products to see if you can help them in your niche.

First, give it a professional appearance. Even today, some people think a good website is massed with colors of all sorts together with busy images (often moving ones). Too much stuff as attention grabbing turns visitors away. Usually what they’re looking for in your niche is information, knowledge, insight.

Second, target your language to that the people in your niche use. You want to convince them you have knowledge of the niche, while also enabling search engines to pick up on your language to give search results.

Third, start off with a couple of posts. These show your niche knowledge straight away and encourages people to give you some credibility, and so to begin to trust you. Remember to use language appropriate to your niche.

Fourth, if images are appropriate to your contents, then use them to break up text in an interesting way and even to visually show something you’re writing about. Of course, the content could be done directly into video, to show you’re a real person.

Fifth, keep your website as simple as you can. Immediately putting up hundreds or thousands of pages together with lots of opt in forms will probably be seen negatively by the search engines, while your visitors will just be overwhelmed without some introduction and guidance how to use your site.

Keeping your own edge in your own online business

I’m sure you’ve seen plenty of ideas claiming to show you how to have the edge over your competition. However, even if you do find something that works for you, you still need to to keep yourself clear of basic problems in your online business.

Focus on what needs doing in the long and short term, and keep these following ideas in mind.

First, you have to believe in the product your selling. If you own it, make sure it’s the best you can make it at the moment. Also, make clear to prospects and customers why your product is an excellent one you’re proud of. If you lack conviction in it then others probably will too.

Second, whatever actions you’re taking ensure you’re carrying them out legally. If you’re building your brand you don’t want to face a massive mistake which then damages or ruins all your work. So keep your business legal without making slip-ups.

Third, ensure the money you’re using to start up and run your business is actually there for you to use, and that you keep finances secure into the future.  You inevitably need financial capital and on-going payments to start, run and grow your business.

Fourth, think about your communications with others you’ll deal with, in order for it to be clear what the the business is about and how people can use it to help with their needs.

Take care of your business and your business will take care of you.

Success At Internet Marketing For You

You might have realized that there’s a mass of information online about starting internet marketing or starting your own online business. There seem to be “secrets” everywhere that will ensure you success. But, unfortunately, most people fail in their online business. There’s a straightforward answer why that is. The “secrets” aren’t really secret, and, in any case, in order to get good and relevant information on what to do, you have to pay something for it.

Yes, some free information can be helpful but it won’t be enough.

Here are 3 key areas you need to work on for yourself.

1 Know your product back to front. Whether you create it yourself or buy it in or are an affiliate for it, unless you know enough about it yourself then a marketing strategy will not do it for you. So, what are the product’s faults as well as its good qualities? That way you can speak honestly to people about it but also tell them clearly that it makes little difference to the overall quality of the product. You can give them all the benefits they’ll receive from it without pretending it’s something else, and then finding some customers disappointed with it and you. Having such knowledge means you can use it to develop that product’s marketing strategy.

2 Know your target market. If you work blindly not knowing what your market wants then you can promote as much as you like but there’ll be a weak response. Instead trying to deal with a whole market, focus on one aspect to begin with, get to know its needs and wants, and promote products to satisfy those needs and wants.

3 Optimize your website. Probably, your base will be one or more websites through which people view your business. It must be appealing to your market in providing what they’re looking for. Also, for example, make it as fast uploading as you can as people are no longer willing to wait for slower loading websites.

Sales Letter Basic Elements

This is not about copywriting but some basic pointers in creating a sales letter. Whether you feel you are weak or strong at writing in general there are general concerns to keep in mind.

First, imagine you’re talking to one person only – someone in your target market. Keep a personal tone to your sales letter as if you’re speaking directly to that person. This helps to develop credibility and trust in what you say, as well as you yourself. Of course, the sales letter should be the end point of building up trust previously before they even reach it, through your other content and including your emails. It’s much more difficult to sell to a cold visitor.

Second, keep your structure and language simple enough for almost anyone to understand what you mean. The key point about a sales letter is to convey to the reader the benefits for them of your product. What you claim needs to be true because you want repeat and genuine customers and not people dragged in through hype. If your product isn’t what you claim it to be then people will not return to you. Describe what your product does, perhaps some in formation about yourself, benefits of the product for them, and tell them how to order it.

Third, if you add on bonuses and money-off offers, you need to make these clear in the sales letter. Many people buy a product based on bonuses offered, so you they have to know what they’re getting exactly. And, of course, you have to follow through with them.

Fourth, the letter must be relevant to the reader. Trying to sell cat food to dog owners never works. Visitors have probably arrived via your other material so you’re getting people looking for a specific type of product or offer. They may be desperate for a particular type of useful software. Again, if they find this is not the case you may lose a potential repeat customer.

Online Marketing Strategy – Four Basic Elements

Here are 4 basic elements to developing a successful way to market your business online. Keep these in mind as you create your strategy.

1 Include all the necessary elements in your strategy.

Make sure you do this as you start to develop your strategy. As with any system, you can’t make it work to your benefit if key bits are missing. In that sense the strategy must be “complete”.

2 Have your niche knowledge.

Without that knowledge you won’t know your niche as a market, and therefore how your products fit into it, and whether niche members will want your products at all. Your products will probably fit into a section of a niche rather than the whole niche.

3 Therefore, know your target prospects.

These are the people most wanting what you have to offer, or rather you create products to fit what they want and need. Without this you’re strategy will be useless.

4 Be flexible: change and develop as needed.

Over time things change online, including in your niche and business. So you’ll need to adapt your strategy to new conditions at times. That way you can develop long term success as against short term success that does not adapt.