Success in your online marketing for your online information business

Category: Online Business

Choosing A Domain Name As Your Brand

Think carefully about your domain name. It’s too easy to start looking for one and just pick one you like ending in .com. One way of seeing it is as the root of your business identity from which stems your business strategy. It needs to be more than an interesting name.

It’s your brand name. Decide what value you’re providing your customers, and present it in your domain name. As long as it it’s easy to understand, it’s quicker and cheaper than trying to use ads to convey your value.

I would not waste time worrying about whether it must be a short or long name. It’s more important that people can remember it easily, that it’s memorable. In any case, many short or catch-phrase type names will have been taken. There’s no problem if it’s long either, when it’s memorable. Don’t use abbreviations or bits of words. As long as people will easily get the name easily each time they think of it, it doesn’t matter how long it is within reason.

Something else it’s usually best to avoid is using “a” or “an” or “the”. Use a straightforward run-on domain name without any dashes in between the words.

Be persistent in seeking the type of name you want as long as it’s memorable and clear.


Launching Your Products Basics

1 Decide if you’re working on this yourself or you’re going into partnership with other marketers. Whichever you choose, your launch must produce the results you’re planning for. Work out those results you want or need from the launch, including projected sales at different levels, and your final financial revenues, and any other gains, after you have removed all your costs.

2 Keep to the date you decide for the launch. If there are alterations you need to make to it, then do those as early on as possible. You have to be able to get all the necessary work done so you can meet that date cleanly. Let all who need to know, such as customers, affiliates, and prospects, of the launch date and of your product.

You’ll need to contact them a few times, building up to the launch. You might have introductory videos or other products to let them know about and help with the product. Introduce the product features over time, and keep their interest.

3 Create your sales page well ahead of time, possibly with a countdown to the launch, and for people to sign up for a list you can give more information to, and let know when you actually launch. These are all potential customers long term.

At the day and time you launch, have the sales page show pay buttons. Test different aspects of the sales page. At the time you launch, your site and everything else has to work as smoothly as possible, so make sure you’ve tested and smoothed out any problems. Don’t leave things until it’s too late.

Test And Track – Why You Need To Do It

It’s key for the success of your business that you test and track what you’re doing. Look at the different elements of your marketing campaigns, such as your sales letters and any ads you use, and get statistics on the their effectiveness relative to what you’re aiming to do.

For example, with your sales letter: what evidence do you have that it’s working or not? Where are visitors not reading any further or deciding not to buy? Once you know this information, you can tweak your letter to keep their interest through the letter, and then to follow your call to action and click the buy button.

However, you want to know more than that in your promotion process. For instance, you send a link to your list that leads to your sales letter. In that letter there’s a link to click to buy. On the payment page they have a choice of 2 payment methods.

1 Your email. What is the number of people that open the email? Most autoresponders allow you to do this. It’s the first point in helping you understand the rest of your sales process. Also, how many on your list never received the email? You need to find out why. You might have to remove them.

2 Your sales page visitors. How many people reached and read your sales page? This will tell you the number that clicked the email link to get there. But if few went through your sales letter, then you know changes will need to be made to improve it.

3 Call to action. Some autoresponders, or separate tracking tools, can tell you the number of email visitors that clicked on the buy button, and then which payment method they chose.

You can see why this tracking is important. It allows you to test improvements based on factual information, and to use it as a foundation for continuously improving your business.

Using Freebies To Sell Your Offers

Have you ever tried to sell a $100 product for, say, $80? How many believed you that it was really worth $100? Didn’t they actually think it was only worth $80 and that you pretended it was worth $100 so you could pretend to reduce it by 20%?

However, the same people will probably buy a $100 product which includes bonuses. Why? Because you’ve not tried to offer it at a cheaper price, and they’re getting useful and related bonuses.

People who look at the $80 offer aren’t really all that bothered about the price, if they want the product, but want to believe they’re getting value from the transaction. They see the $100 product plus bonuses as worth buying at that price. They’re willing to pay the higher price as they see it as a valuable product because of the price, rather than get $20 off.

This is to say, you’re more likely to get customers paying for a product plus freebies, than a reduction in price by itself. In addition, let them keep the freebie, whether they actually buy your product in the end or not. A 14 day or one month trial will attract more people with a freebie attached that they can keep no matter what they decide to do.

Offering a choice of freebies, which you won’t see much of nowadays, is not a good idea. People usually don’t like to make decisions. They just want a clear offer. What can happen in their mind is that they don’t like losing one option when they make a choice.

Building Your List – The Importance Of Freebies

Freebies are not just for offering on your opt in page. It’s an attraction when offered with a paid product. Offer a trial for a product plus they get a freebie from you when they buy. This is best when the freebie relates to the product, such as a course on setting up a WordPress website, and free templates or plugins to go with it. They can see how the freebie will be of great use to them and be tempted to buy into your free trial to take advantage of the freebie.

If you’re getting repeat orders on a specific type of product or repeat orders bought from your site, you can increase your conversions. Whatever the gift is, make it clear on your sales page that they’ll also get the freebie. For instance, you offer free access to download or use another free product from a section of your site where you list them. A variation would be to have a coupon system to build up points, so that each free product is worth a number of points. You have different free products on different points levels.

What’s the evidence for the use of freebies in various ways? Check out products for sale and see how many offer bonuses added to the main product. Often people will buy a product to get the bonuses or one specific bonus.

Sales Funnel – An Explanation

In general, in marketing online it’s understood that a business needs a sales funnel. Of course, when you’re just starting your own business it may seem not that important at the time. So, this is an explanation of a sales funnel and why you need one.

A sales funnel is a method to get traffic. It helps you to work out which prospects you want in it and which people you don’t want in it. Once you set up a funnel, over time you can know what sort of person you want going through it, and who you want to avoid for your business. Your list you spend time building and developing indicates to you what products you should promote to which people.

Begin with them. Put them into your funnel as a first move. As you work on your list you’ll see the people who stay going through the funnel, as well as those who move into it, and those who move out of it. The funnel attracts and filters your traffic.

However, just because a person either goes into your funnel or out of it, doesn’t mean you then ignore them.You still need them in your ongoing developing business. Imagine you’re putting oil into your car using a funnel. The oil container is like the place you provide as a base for your audience.

The funnel you use to channel the oil ensures you don’t put it into or onto bits of the car where you don’t need it.

So, with your offers you don’t need to promote to those who have no need or want of your offer. You have a specific target market for that funnel and its offers. That way you’re not offering products to people who are not interested in them.

Online Business – Actions To Grow It

Many people with an online business get to a certain point but are stuck as to how to grow it further. Even those just starting an online business, after a few sales, wonder how they can keep developing it. It seems everybody has this difficulty at one or more points in a business’s life.

The key action in this is to keep in communication with people who come to your site. Therefore, have them sign up to your email list so you can keep contacting them and develop a relationship with them over time. Too many marketers try to only get website visitors, usually using a lot of time and effort, and try to sell to them on that first visit. You need to test what is happening.

Statistically, you need to to send people to an offer at least 7 times prior to them buying from you. Some people buy straight away. But the numbers of those are below average. Your statistics will tell you that. You must keep in contact with visitors by having them opt in to your list.

Online Business At Home Fundamentals

An online business at home is something anyone can set up and work on if they have some available time to do it. They might be a mother staying at home to look after a child, or they might be without a job for while. There are plenty of ways to generate some income online, although not necessarily as their main income.

The most important thing is to take care never to spend beyond your budget. Have a plan and have a budget as part of it which clearly gives how much you’re able to use in your new business. Some marketers might claim everything can be done, or a least started, for nothing, but you can’t really make a serious attempt to get your business off the ground without spending some money. For example, you need to pay for hosting and a domain name for your site.

Do your research to find out if any offers or schemes are scams or not. Really, you want to be selling your very own product or an affiliate product from a genuine company. Or both. I would forget all about other schemes, such as building a downline. You’ll always be in a genuine situation if you sell products others want to buy, preferably as directly as possible from you.

People often jump into marketing affiliate products belonging to someone else. Even then, you need your own website. So make your first action to set up a website, such as a WordPress site through your hosting company. There’s no charge for you setting one up yourself. Do your research on hosts and choose one you think will fit what you need.

When you sell affiliate products belonging to someone else, you get a percentage of the sale price. Aim to get at least 50% of the price. Sell digital products this way and you literally can be making money while you’re asleep.

Product Launch – What’s An Upsell?

You’re given an offer to buy a product for $10. It’s a useful and informative product, and it’s so cheap it’s very tempting. You pay for it, and before you get to the download, you’re shown another page with an offer to buy the better version of that product. This upgraded version is $20. You pay for that as well. You’ve just been sold an upsell. This suggests that you’re original purchase was an inferior product and that’s why you had to buy the superior product. Extra pressure is put on the buyer because they’re told the product will soon be sold for $147.

The seller has chosen not to sell the full product at $30 as it might put people off. Instead, he has made the offer in 2 parts: $10 and $20. Now, someone having already paid the $10, they are set up in their minds to buy an upgrade to the product for $20, that is, to get the full or superior version of the product. The extra pressure of it soon being a much higher price adding to the urgency of buying now, this minute. Then, on top of that, there are some freebies, which could be sold by the seller for high prices if he wanted to. Instead, you get them free.

The buyer could, of course, ask for their original $10 back now he sees the total situation. But many people don’t like to do that or are too committed, so they go with the upsell version.

These are common practices now in product launches. Use them in your own business, test them out, and see how they work for you.

Product Launch Success – What Some Marketers Do To Achieve It

A new soap is launched claiming it cleanses your skin more healthily and beautifully than any other soap. You’ve seen and heard it so many times, so when the time comes to buy a new soap, that one is at the top of your mind. It’s the same if you’ve been marketed to several times about a new software that retargets your traffic faster and more effectively than anything else. It will save you a lot of time. All you have to do is click the link to go to it.

But the launch is not just that one product. There are backend products to offer you as upsells and downsells. You get the original product at a tempting low cost. You pay and go to get it. Before you get to that page, another one shows up about a one-time offer (OTO). You’re told to read the page. If you don’t buy, you won’t see the offer again.

Guess what, there’s an improved version of the retargeting software that you just bought. It’s selling for $20, when soon it will sell for $147. So, if you buy it you add this $20 to the $17 you paid originally, making a total cost of only $37 – you save $110. What if you turn it down? Then you’ll never see the offer again.