You’re able to use paid methods to build your list, such as email ads or pay per click ads. However, using a free method means you can action it as many times as you want with no payment. Also, you keep control of what you’re doing.
Send traffic to your site, directly to an opt in page. It’s only there to get visitors to sign up to your list by filling in the form. Imagine of every visitor to your site arrived at an opt in page, which means that every visitor is a potential subscriber to your list. You only need to have the page persuade them it’s to their benefit and advantage to give their email before they go.
How to get them to do this? One way is to treat your opt in page as a sales page. After all you are exchanging something for their sign up. Therefore, give it a headline title, then a a list of benefits to the visitor for subscribing. You make an offer in exchange for them doing that. It might be a free newsletter of regular valuable niche information, an email course, or a free report or other product.
Of course, there’s a risk someone will sign up just to get the freebie, just like some people buy a product for the bonuses. But it’s a risk worth taking to gain a new subscriber. Partly because of that you need to make your first email communication intensely interesting enough for them to want to continue receiving emails from you, and to open and read them. Even if they’re only half-hearted about subscribing, spark their interest with that first communication.
It can be said it’s the most important of all your emails. Basically, they’ll either remain with you, looking forward to more, or pull out straight away, even if they don’t actually unsubscribe. That’s why courses can be a clincher to staying, because they want to know what’s coming next – if the first part has interested them enough.
Another way to get subscribers is to offer them a valuable discounted product or make it free for them. You might have this on an opt in page, or place it on all your pages together with a form for them to fill in. Or simply put a free gift offer on every page and simply tell visitors to fill the form to get it.