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Success in your online marketing for your online information business

Category: Email Marketing

6 Ways To Use An Autoresponder

There are several ways you can use an autoresponder to automomate your online business.

First, send information of various kinds. When someone emails a question, for example, about one of your products you’re able to respond in a timely way with a hand written email or put them into a series of automated emails explaining about your product. You’re then able to also add information links into those emails.

Second, launch your product to your list. Having gained the trust and credibility you need from from your subscribers, give them some emails telling of your next product and its topic, including how it can help them. You need to test email campaigns over time so optimize them, and so their focused on the topic or topics that list is interested in.

Third, deliver courses in emails. These can be freebie courses or high level paid courses, including involving email coaching.

Fourth, send updates. Keep customers and subscribers informed of new products, business developments, and opportunities. If you have a membership let subscribers to it know of the latest additions.

All, or any of this, can be part of a larger email campaign promoting your funnels of products for the list you send them to.

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Absolute Basics Of Email Marketing Profits

There are many possible ways of making money online. Email marketing is still a key one of those.

1 Choose a niche where you’ll succeed

There are two possible ways to see this. One is to decide what you’re going to sell and find a sub-niche where you know that people will buy it from you because they want and need it. The other is to choose a sub-niche, research it to find what people want and need, and may not be being provided well enough already, and then create a product to satisfy that need.

2 Build a list that is made up of targeted subscribers

Decide what your targeting criteria are: it’s pointless trying to sell dog food to cat lovers. Make a list of what people in your sub-niche need. There may already be products out there aimed at those needs but for some reason people are not satisfied with them. You want subscribers to your list who are really invested emotionally or psychologically in wanting your product as a solution for them.

3 Write attractive to-the-point emails

From the start you aim to get the subscriber’s attention and interest so they feel they can trust you and feel invested in what you’re presenting and providing. Then you can be more sure they will be willing to take the action you want them to take which will be to their benefit.

4 Keep doing 1 to 3

Repeatedly do the above actions. For example, once you have succeed with a sub-niche, or one aspect of it, go on to another sub-niche, or sub-niche aspect, in the same way. You probably just doubled your profit potential. Then do it again…

5 Ways To Email Marketing Targeting

You have to be targeting your marketing. That’s just as true offline as online. Here are 5 key ways to have a targeted email marketing strategy.

1 Know the parts of your niche you’re targeting.

Decide on which parts or aspects of your niche will respond positively to what you have to offer. Alternatively, choose a sub-niche and get to know it in detail and especially as to what products and services people in that sub-niche want and need so you can create products for them. Your aim is to promote only to people who want your products.

2 Create a list or lists for those targeted prospective customers.

You might have several targeted lists in your targeted sub-niche. For example, if you’re selling advice and information on growing vegetables, you might find you need separate lists for growing potatoes, and growing carrots, rather than keeping interested people on one single list. It’s also one way to filter in to your lists only people who have a genuine and positive interest in your list information and promotions.

3 Keep increasing the quality of your lists.

Even though you’ve filtered people getting onto your list you can still remove non-responsive members so you get a tighter and tighter list make-up over time. This also means it doesn’t get out of date with people only being carried on the list.

4 Create relevant and effective emails.

If you’re using content marketing to get traffic, then your email content needs to follow through on that with the same topics and tone of voice in what you write. You’ll need to keep members’ attention over a period time, and, when needed, get them to take the action you want in your business. This can be anything from downloading more freebies to buying a product from you.

5 Test your emails.

Keep your statistics on who joins from where, open rates, and conversion rates to customers. Regularly check for your worst performing emails and remove and re-write them. Also, check for your best performing emails and move them to the front of your email campaigns. Thus improving the effectiveness of your email campaigns over time.

List Building -No Competition

With list building you focus in on the individual so that they need not be dependent on search engines or just generally searching.

Searchers online will have gone to look at probably several sales pages, but decided not to buy, at least at first, because of the range of choice. They will more likely find your sales page and offer more attractive because of its difference from others, and as they come straight from your email link they’re not being held back by too many offers.

Someone joins your list and your freebie enables them to take more time in deciding on what offer to go for – it slows the pace in terms of that niche topic, as far as they’re concerned. This is different from aiming to sell to someone at first glance at a sales page. In addition, besides them gaining value from you as you engage in a relationship with them, you also are more likely to gain more value from them over time.

Building a list is not about getting their email and “forcing” offers onto them. Instead you want a loyal customer providing you with more value, and you to them, over time.

Why You Have To List Build

You really need a list of some sort to compete on the internet. Why? You can’t depend on search engines sending enough or consistent traffic. It would be best to buy quality traffic. In addition, when people do arrive at your website it’s difficult to convert them to buyers just on one visit. On the other hand, with your own list, you can send qualified traffic to your site repeatedly over time.

On top of that, things get faster and faster online. A page is seen almost instantly, meaning people have access to many different products’ sales page very quickly so they are able to make a choice quicker. Except, of course, there’s usually too much choice today for one person to cope with, and they don’t buy anything from anyone.

This gives you an advantage if you’re building a list and building a relationship with that list.

A visitor is looking for a specific type of product, an example of which you sell. But they’ve looked at a number of possibilities and can’t make up their mind. The difference is that you send them an email after they join your list at your website, sending them back to your sales page and site. In other words, it’s perfect to have lots of competition because most visitors don’t buy on first sight of a sales page. But with a list you keep sending your subscribers back to your sales page, while most others, who are non-subscribers to your list, give up trying make a choice and don’t buy anything.

List Building – Component In Your System

List building is a component in your overall business system – though some people might suggest it is your business by itself. It is, however, a key component, working with traffic generation.

Of course, you might have other ways of doing the same thing in your business. For example, you might not have an email list but you have a Facebook page where you contact subscribers daily. Or you might not generate traffic from content marketing but use search engine methods.

In this case, the content makes the contact with you and your business, and with email marketing the relationship with them continues to develop.

You increase traffic to your website by sending people from your emails.

Your business system is: send people to your opt in list building page from your content. Then, you allow subscribers on your list to reach your sales pages and other material.

You’re building on your business processes all through: content to convert traffic to subscribers and emails to convert subscribers to buyers. Then you get money for further investment in your business. They multiply each other.

You need both a traffic generating method and list building method. It’s the system as a whole that makes your business a success.

List Building Multi-Target Lists

List build so each list you have is as narrowly focused as possible. Because the narrower or smaller your target then the more productive your emails are to every list subscriber.

Here’s an example.

You might be in the gardening niche. With only one list dealing with all aspects of gardening you might be dealing with vegetables, flowers, and lawns. If you email on one of the topics, you’re only making offers and informing a third of the list (subscriber numbers being equal).

Two-third of subscribers will ignore the emails not relevant to them, and all subscribers will maybe feel that in general about your emails.

Instead, build 3 lists. A list for those interested in vegetables, those interested in flowers, and those interested in lawns. Now more people will respond to your emails if the total numbers are the same as in the first example. This is because vegetable growers will only get emails about vegetables, flower gardeners emails only about flowers, and lawn growers only emails about lawns. Now each list feels your emails are relevant to their interests and needs.

But you can go even further with targeting. For example, for the vegetable topic you might have a list focused on specific types of vegetables, or even one specific type. If you found it worked, you could have a list for each specific type of vegetable.

So, your response rates would rise again because of the focus, even if not a great rise: remember your time spent on maintaining multi-lists. You’ll probably reach a point when time spent is not worth the income. However, the principle stands that the more focused your list, the more profit is generated.

List Building – Redirect On Opt In

Once someone opts in to your list, send them to your page that converts best. You use your autoresponder to do the redirecting.

Be up front about sending them there so they don’t feel cheated in some way, not having got their freebie straight away. For example:

“Thanks for taking my freebie offer….[name of freebie]. You’ll get a confirmation soon.

While you’re waiting have a look at a new product of mine…[name of product].”

Then put your sales page code. They would have been sent to that same sales page if they’d not subscribed. But this way, there’s no sense of sharp practice aimed at fooling them.

Also put the freebie download code on the redirect page they get after they’ve clicked the confirmation email. And adding bonus they’ve not been told about means you’re showing you over-deliver so they come to expect you’ll continue to do that, helping to encourage them to buy further products later on.

Email Marketing – Your Email Sales Funnel

Have your list building and sales funnel working together.

In your sales funnel have:

First, a freebie on your opt in page.

Second, immediately send them to your best selling low cost product.

Third, when they buy that low cost product, within 24 hours send them to a sales page for a, for example, $37 product.

Fourth, when they buy that product, offer a product for $97.

Fifth, use this ascension model until you lead to high ticket products worth several hundreds or thousands of dollars.

What if someone buys the low cost product but then does not buy the related higher priced product that’s next in line?

Then offer them some different higher cost products, and they might even buy the highest priced one, ignoring the others. Or having seen higher cost offers, they might then think the lower priced one has higher value than they thought at first, and they return to that one. This is because some customers do not see how a low priced product can have enough value for them and will go for the higher cost product as having the value they’re after.

Setting Up Your Emails For Higher Cost Product Sales

In your sales funnel, once someone has bought a higher cost product then avoid offering products at lower cost than the one they have bought. Let’s say they buy a product at $97 or more, they’ve shown they’re willing to buy at that price level at least. So you aim to increase the value of that buyer to you by offering more high cost products, rather than more low cost ones.

Your aim is to offer increasingly priced products in your emails, and avoiding offering more low priced products.

Therefore, have your autoresponder organized so that when someone buys a higher cost product they are automatically opted out of the lower cost products list. This means they won’t receive any more lower cost offers.

That is, you use your email sequences to offer products in your funnel and so can automatically opt them in and/or out of lists, in the way you’ve organized your autoresponder process.