Success in your online marketing for your online information business

Category: Email Marketing

Build Your List – Opt In List Building

When you use an opt in page to build your list, make sure your visitors know that they will be sent emails by you. Most people understand this now. But you don’t want anyone complaining of being spammed – some people do forget that they signed up. This is probably because they only see the freebie you offer. Tell them to look out for your next emails to them after they have the freebie.

To get traffic to your opt in page, use search engines to list your site for keywords in your niche that you’ve used in posts and other content. Also use any or all forms of content to have people click your links because they found the content useful to them. That way they want to find more from you. It also gives you backlinks to your site.

For traffic, you can use joint ventures too. This is where you market someone else’s related product and they market yours. You both send the offers to your lists. In the emails include a link to a sales page and where you also have an opt in page. That way you each get subscribers from the other’s list.

Alternatively, you can set up your own affiliate program through which other marketers agree to market your product in exchange for a percentage of the sale price. Any sales you get this way are a bonus, as you would not have had the sale without that affiliate doing the work for you. Just make sure that you get the buyer’s email address added to your list.

Click the link to read: Email Marketing – Beginning With It


Build A List – What And Why

You need a list for your online business. Without one you make it more difficult for yourself to develop your business.

Don’t know what a list is? Usually, it’s a collection of email addresses, but it could be a community online or some other way of communicating with people about your business. You can keep in touch with them regularly with products for sale and with information to educate about your niche, provide useful ideas, and to sell your products.

To collect email addresses have an opt in page with a form on it for visitors to fill in with their name and email. Usually, they receive a freebie in return, such as access to a free course or membership, or to download software or a PDF.

Ok, but what’s the point of doing this? A key element is to get people to visit your site, that is website traffic. One of the hardest things to do is get traffic, and especially targeted traffic, to your site. If you don’t have traffic you you will not make sales , and so won’t have a business.

Click to read: List Build To Make profits

Email Marketing – Getting Emails Opened

You need to know how to create an email series, whether you’re marketing through it or simply maintaining communication with your list. That is, your emails have to be looked at and read, not immediately closed after the first sentence.

Not every spam email ends up in spam folders. Spammers obviously want to avoid that happening. Even if it’s not directly spam, many emails that people receive are of no real use to them. So, unless it looks of some value to them, people will never read it through. Therefore your subject line must be so attractive to your subscriber that they feel they must at least open the email.

When you’re email marketing, when no-one reads your emails you don’t make any money.

Use the subject line to include the subscriber’s name. Simply because their name is there, many people will feel the need to have a look at the email.

We all like to see our name so that the email is addressing us personally.

When someone opts in to your list they add their name in the sign up form on the opt in page. Your autoresponder adds that name into you list. You send an email out to that list and the autoresponder checks the first names, and has some kind of short code such as “first name” which it replaces with the subscriber’s name.

You can do this for the subject line or in the text of the email, adding the person’s name where it’s most effective for your message.

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List Building – The Why And The How

Use an opt in page so people can join your list. This important as you want people who have given you permission to send them emails. They’ve done that because they’re interested in getting more from you.

Also, since they have done this you can then repeatedly send emails with useful information and with offers. In other words, the email communication can lead to sales. This is not the same as bombarding them with the latest offers all the time. This way you burn a list so that they get fed up with it, stop looking at your emails, and eventually unsubscribe. Nevertheless, having a list built by yourself provides you with your own market who are easily communicated with, and who want to hear from you.

One way to build your list is to ensure you always offer website visitors the chance to join it and so keep in communication with you. To do that you can put an opt in form on every page. At the time of writing, however, Google has recently expressed a dislike of squeeze-type page pop ups. But they think an exit pop-up, which can be the most effective in list building, is OK and will not penalize them. For WordPress sites you can get plugins that show an opt in pop-up when the visitors goes to leave the page.

Getting people to see the advantage of being on your list is important because it can take someone several times of seeing an offer before they decide to buy it. Thus the importance of repeatedly sending emails with your offer. Think of this as making the best you can of your profits.

Click the link to read: Email Marketing – Do It In 5 Stages

Email Marketing – Is It Worth The Effort?

You will know there are lots of ways to market online. So, which way should you use over all the others? Email marketing is a key way but should you bother?

Well, you only have to see what it is.

It’s sending out emails to those who have particularly asked you for further information about your niche or product. For instance, someone reads some content by you, on your site or somewhere else. They then complete an opt in form or a support/contact form, or maybe respond back directly through an email they’ve already received from you or someone else – I do not mean spam here – no one should use spam. Whichever way the contact starts, you have an autoresponder set up to respond to their contact, or you might respond personally to that person and then they opt in to your list. Either way it has to be a voluntary opt in. That is, they’re asking you to send them more information.

The person is a targeted prospect/subscriber for that precise information and your niche. So, is it worth you going through such processes. Not necessarily always in each case. With the opt in as your subscriber you are then able to market to them, and they are interested in receiving more from you. However, not all who opt in will necessarily result in profits for you.

But, it doesn’t matter which way you decide to market, it’s the people interested in what you have to offer that will more likely buy from you. Those who just want free information will either leave or take you more time to sell to.

But the two clear advantages of email marketing are that you can continue repeat marketing to subscribers because of their interest, and the more marketing you do the more you interest and get on your list.

Click the link for: Email Marketing – Targeting Your Campaigns

Email Marketing – Focus On Profits

Building your list is a great idea but there’s no point in it for your business unless you can generate profits from it.

1 Have more than one list, each for a different area of your business or products. Aim to have people join the list best for them, where they’re going to get the information and offers they’re looking for.

2 Relationship building is important in your email campaigns. Give them relevant content. Combine that with making your offers.

3 When people want to buy one of your products you’ve marketed through your emails, they need to feel certain they can trust your system. So make sure the payment gateway you’re using is smooth and can be trusted. It’s better to choose one people generally use already.

4 Choose an autoresponder that can be trusted to get your emails delivered as well as a relevant thank you system, or anything else you might need for your business in this area.

5 Follow up when someone has purchased from you to ask if everything went OK or to let you know if there were any difficulties. This is not only good relationship building but you want to aim for people to be repeat buyers. By communicating with them in this way it shows there’s a human behind your business front, and it will keep you in their mind when they come to buy other products.

In this way, your list can provide profits to you, rather than just being targeted prospects you’ve managed to get to sign up.

Click the link to read Email Marketing And The Biggest Scarcity Today

List Building – Growing A List In Your Business

Growing a list is crucial to your business success. With it you can have traffic to it and visibility of it on the web each day.

Here are some basic steps for your list building.

First, make sure you have an idea about your target market. You can begin in a very narrow range and then bit by bit widen out your market as you find out the types of people in it and the topics and issues related to that market. Use affiliates to widen your market.

Second, find out where the people in your market go and spend time online, such as important market sites and blogs, social sites, news or information centers, and forums.

Third, search for related or overlapping markets or topics. For instance, if your market is about women’s clothes, you can still see any overlap to take any advantage with, for example, the men’s market, or children, or young people, or the older age range. Look for sites that could place your ads or content for your related market.

Fourth, use content marketing, especially in any form that best fits your market. If there is activity involved, then videos as demonstrations will be better than text, such as in cooking or recipe demonstrations. On top of that, use any internet marketing tactics that push your marketing out to greater visibility.

Fifth, develop contacts with others in the market or related markets.

Each day do some work on building your list, as all the above are on-going actions to grow your business as well as your list.

Click the link to read: List Build – You’re In A List Building Competition

Building Your List Using Freebies

It is getting more difficult to get people’s attention online as well as to get them to repeat visits to your site. Try using freebies on your market and track the results.

Think of offers in ads to get a freebie for simply visiting a site or clicking a link. The freebie offer is in front of their eyes and captures their attention. Your freebie offer must be obvious. People like the idea of getting something for nothing, especially when it has some value for them and that they might even have considered paying for. There’s also the value of making them curious as to what exactly it is or is like. They have a need to find out.

Offering a freebie your market wants, needs, finds valuable, or they have been searching for, will get targeted traffic. Particularly if they like the freebie once they have it, it gets them thinking about how original or unique you are compared to competitors.

Psychologically in the background there’s the idea that you must be able to afford to give this valuable stuff away and thus there’s the development of trust. Although, of course, they might have given you their email address for it, so you can follow up on their interest.

Also, here are two qualifications about this method. One is that people are much less so easily willing to give their email address than they used to be. Second, as there are freebie offers of various kinds all over the web, your offer must be of value to those you’re aiming to get the attention of, and for them to take the action you want.

Click the link to read: List Building – You’re In A List Building Competition

Email Marketing – Increasing Your Clicks

There are some easy ways to get people to click your links in emails you send them.

Here are 3 of them.

First, keep your subject lines brief and specifically telling what the email is about. Also, of course, it needs to be a topic that really gets their attention. Have them wondering what could be in the email and thinking up questions about it. Once they begin to question themselves about it, they’ll click to see it and start going through it.

Second, also keep your emails brief and straightforward. The contents should keep them wondering and wanting to know more. Make it very simple to get through. Have a key idea that you repeat throughout the email in different ways. The repetition keeps them reading, developing their interest in the topic, so they feel compelled to find out what is so good about the topic.

Third, put links through the email. Make it absolutely clear so they can’t miss it, and frequently enough so they just have to click it. Make it obvious with words like “click this link”, as well as other words which are part of the email body and take them to where you want them to go. Now you have a much more natural way to get traffic to your site without it being hyper.

Click the link to read: Converting Your Subscribers To Customers

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Email Marketing – Why You Need Your Campaign

You need an email marketing campaign to produce success and profits in your business.

Have your whole business organized working systematically with your email marketing. Factor in customer service and products to satisfy what customers want. Customers are lost after launching a product when there are problems buying it or questions are not responded to. In other words, have your business parts working together so you don’t end up with a negative view of your business.

Set up the email marketing sequence and start sending the emails. Check out any responses, including numbers of emails bouncing, and people unsubscribing.

Once you have permission to contact people with your emails, marketing that way allows you to communicate with subscribers and prospects. Then avoid over-pressing them. Too much stuff, even of useful value, sent to people can drive them to unsubscribe.

Keep things to the point, have a way for subscribers to remove themselves from your list, and take care with how many emails you send or in what pattern you send them. You’ll then generate new business.

Let your email marketing be the start of your long term successful business.

Click the link to read: Email Marketing – Organizing A Campaign