As you create your content you want that content, and all content you create, to get the visitor to click through to your site or wherever you want to send them.
To do this you want them to go through it all to click through at the end, or earlier if you have additional links, no matter what format you’re using. That is, take the visitor from the start of the content to the complete ending, so there’s a need for them to get more relevant content from you. In other words, to do that they click through to your site.
To begin your content, it’s vital that your title fits with what you present in your content. You can either:
1 Create the content, and then add a relevant title
2 Think of a title for what you want to communicate, and then create the related content fitting that title.
Either way will do, as long as the title reflects what the visitor will get in the content.
When the specific content is not about the title, people will click away without going through it.
For instance, if the title is: How To Build Your List, and the contents starts about “why” you should build your list, before getting to the “how” part, they will leave. They do this because they want to find out about the way to build a list, not why they should.
The title and specific contents must be a fit.