The key factor in an article or post is ease of reading. When you create some content that is just over complicated so there’s a struggle with getting through it to the end, it’s more likely people will abandon the attempt.
1 Have a 3 stage basic organization. There’s your introduction, followed by details about the topic or issue raised in the introduction, and an ending covering the key ideas or simply concluding in some way to mark the ending.
2 Besides your title, the beginning paragraph will make clear what the content is about. You only need a couple of sentences as a confirmation of your title and a lead through to your main body of content. You keep their interest from the title, which is why their reading in the first place, into the more detail following on.
3 Imagine the reader knows nothing about the article or post topic. So, while you’re giving the details about it, you also do so as simply as you can. You only need short words and sentences. If you have a topic with, say, 4 or 5 main areas you need to write about, explain each main area in turn.
4 Your last paragraph can go over the key ideas, maybe in some different words, that you’ve already explained. Try not to only repeat, as you want to keep their interest. In fact, make this ending, and all the article or post, easy to understand.