Success in your online marketing for your online information business

Category: creating content

List Organized Content – Why Use It?

If you’re stuck on creating content for your website in order to attract and keep visitors on it, then you’ll probably find creating a list post works for you. Also, it’s easy to do as long as you know your niche knowledge.

4 reasons to use list content.

First, by its very nature it has the appearance of neatness and clear organization. It helps you avoid having to make sure your text and web page are not cluttered. So there’s no confusion for visitors: lists can be read easily and their appearance enhances the interest of your material as it can be accessed quickly. It’s more likely people will go all through a list than normal paragraph organization.

Second, visitors can scan down lists. Most people online tend to scan rather than read word for word, at least when they first come across content. If your topic is of interest to the visitor they will probably want to see how each listed point you make can be of use to them, for example in a listed review of specific type of products.

Third, lists already provide you with your organization so it’s easier for you to set out the writing. It actually helps you to sort through what you want to say, especially as you can change the order of the list items. At the same time, particular list items can inspire ideas about other items you can include that you hadn’t thought of originally. It’s much easier than creating a series of connected paragraphs.

Fourth, it’s easier to get links to it. As it’s so much easier to read, quickly, and more concise than a full blown paragraphed post, people are more likely to link back to it or pass on a link to it.

Provide original, or even unique list content in your niche, and people will love to consume, re-read, and pass on the link information.


Content Creation The Fast Way

Do you want to be cost effective in marketing your business? There’s only really one way. That’s content marketing. It can be used by almost everybody in some form, no matter what mode of communication you use.

These are simple steps for content creation and marketing.

First, and crucially, get the complete substance of your content in a compelling title. Aim to use as few words as possible in which is captured the whole content.

Second, it has to be easy to consume. Aim to tempt the visitor to go through to the end of your material. Remember that online people tend to want to scan so use as short sections as possible in the contents while covering all you want to communicate there.

Third, double check for specific errors. People will excuse, for example, one or two spelling or speaking or visual mistakes if your material is relevant to them and needed by them. But multiple errors, especially of your ideas, probably means loss of credibility.

Fourth, have a compelling link or links, especially at the end, or call to action with a link. Check any links do in fact work. You want visitors to feel they’re missing out if they don’t get more information, or can’t opt in to your list, or don’t reach your website. Again, if the link is dead, or wrong, your credibility suffers, and possibly you lose a potential customer.

How To Create An Article Or Post

The key factor in an article or post is ease of reading. When you create some content that is just over complicated so there’s a struggle with getting through it to the end, it’s more likely people will abandon the attempt.

1 Have a 3 stage basic organization. There’s your introduction, followed by details about the topic or issue raised in the introduction, and an ending covering the key ideas or simply concluding in some way to mark the ending.

2 Besides your title, the beginning paragraph will make clear what the content is about. You only need a couple of sentences as a confirmation of your title and a lead through to your main body of content. You keep their interest from the title, which is why their reading in the first place, into the more detail following on.

3 Imagine the reader knows nothing about the article or post topic. So, while you’re giving the details about it, you also do so as simply as you can. You only need short words and sentences. If you have a topic with, say, 4 or 5 main areas you need to write about, explain each main area in turn.

4 Your last paragraph can go over the key ideas, maybe in some different words, that you’ve already explained. Try not to only repeat, as you want to keep their interest. In fact, make this ending, and all the article or post, easy to understand.

Content Marketing – This Can Be Easy

Make sure you create useful and relevant content, whatever the format you use. It needs to be content that’s correct about the topic you’re dealing with, and so does not misinform your prospect. If you don’t know enough details on the topic, then do thorough enough research to make sure you cover the ground necessary. If you stick to these points then your content will be interesting enough to keep the person going through it.

You want them to go right to the end of the content. Put yourself in the mind of the person going through it. Never presume the person knows about the topic. In fact, it’s usually best to present the content as if they know nothing about it. Go back to the basics.

Choose your title carefully. Keep it simple, as well as related directly to your content topic. For example: 5 keys to…; 10 top tips to….; the 3 best ways to….

Even if you’re writing out a script for a video, webinar or audio, fully or in note form, it’s still worth checking it over before presenting it. Especially, if your presenting some text, check it out for mistakes. Put yourself in the content consumer’s place and ask yourself if you would find it attractive. Then publish it in some form.

Content Creation Is Just That – Creative

Creating content is creative. To some extent it’s the result of an individual’s in-built or learned ability. There are people can sit down and draft out a piece of content straight away, while others just can’t get their ideas into words. But there are other things too that are important in content creation.

1 You might need to do some research, if you’re not a total expert on the topic. You have to know what’s going to make up the content. Also, unless you know the topic well enough you can’t create a meaningful piece about it.

Once you’ve done any research needed, then list your ideas in the order best for your content. When that’s done, you’re half way to the content being fully done. That is, your ideas are organized in a clear and coherent way.

2 Whatever format you use for your content presentation, you might find this the most difficult part. The key rule is to keep it as simple as possible.That way, you know you’ll be getting your ideas across. If your ideas are interesting for your audience you know they’ll get some understanding of them and your topic by going through your content. That’s being creative and effective.

Content Creation – Make It Easy For Yourself

Having ideas from your niche knowledge is easier than creating attractive content about it for your audience. As you create content you’re being a niche expert. Your audience goes through your content assuming a complete knowledge of the content topic. Therefore there is a need to be straightforward with them.

Here area couple of basic points.

1 Keep it natural and not straining to hype or impress. Let your own means of expression and ideas be in your content. Keep your words and sentences simple but checked for grammar and spelling. Simpler sentences means your ideas get across more clearly.

2 Keep your content organized in order to be effective. Have an introduction of main or key ideas. Then have paragraphs on those ideas. Have a conclusion repeating your main ideas or a summing up in some way. Help your audience to understand your content as easily as possible.

How To Write At least 5 Articles Each Day

What’s the point of writing several articles a day like this one?

You can put a link into each one, and publish it online as it is or in some other form, such as a slide show. Of course, one or two articles here and there online will make no difference to your business. You have to be prepared to write as many as possible each day, and do it very day. The larger number of articles the better. You will get qualified traffic.

It is not easy to write every day, or to write a lots of articles, or pieces of content, every day. You have to keep fresh in order to do it. A simpler way could be to create long articles, such as 1 to 2 thousand words, and then split them into smaller pieces of content. You’re not shifting so much from one topic to the next, so there’s more continuity in your work.

Here are some suggestions to get it done.

1 However many articles you decide to write one day, make a list of that number of topics you can write on. This means that when you’ve written 5 or ten articles and you’re aiming for 15 articles, you’re not stuck thinking of new topics, for example, after you’ve reached the tenth. It also means it enables you to keep going as you haven’t yet finished the job you set out to do.

2 When you’ve got your list, create the articles as between 300 to 500 words. Just write as if you’re talking to someone, the words and sentences that would come to you.

3 You have to stick to it and be purposeful day after day, once you’ve decided on it and the number of articles you’ll create. If you wrote 5 articles every day each month, that’s 5×30 – 120 articles, pieces of content, every month. Some days you might create more than 5, or some days maybe something gets in the way of doing it. You still have a lots of content to build your list or send to more content to lead onto making offers.


How To Create A Successful Article

Writing a successful article can be easy but very hard if you’ve no idea where to begin. This post is about how to begin an article, create the content, and ensure you get clicks.

First, choose a subject which is relevant to one of your website’s subjects. You need this connection of meaning, at least to your opt in page, otherwise visitors will be confused. Your article is about one subject, the reader clicks through to your site and finds nothing related to that article’s subject. So they click away. In other words, you’ve wasted your time.

Second, make a list of a few topics the subject of your article can be written about. You might want to do the list as sentences or paragraphs.

Third, write your first paragraph introducing the article’s subject, and telling the reader you’ll be explaining that subject , or maybe answering a question about it.

Fourth, write the end paragraph, summing up what you’ve written, or forget about an end paragraph and go straight into the part with your link you want them to click.

Fifth, in the clickable link part at the end, do not mention any details about yourself, but have a clear call to action to accept a freebie of some sort. The link goes to your opt in page. This freebie at the end is a key to getting clicks from your articles.

Writing Articles – More Tips

I’m talking about writing articles but what I say here can basically be used to create content in any other format. Content, including articles, generates qualified visitors and subscribers to your list that respond to your emails.

You use the articles, or other content, after creating them, to market your site on other websites that allow you to publish content there. You put a link in that content linking back to your website and its opt in page.

Generally, people do not find it easy to create content, including writing articles. So, here are ideas to help you write your articles.

1 Make a list of 20 to 100 subjects, or sub-niches, in your niche, and relate to what your own website is about. This is so you can attract targeted visitors – those who are actually specifically interested in what you sell products about and so they will be more likely to buy. Surfers to your site who pass through looking for free information make you no money. Instead, have titles to your articles that you know will attract potential buyers of your products.

2 Before you begin actually writing an article, make a list of 3 or 5 key ideas about the article topic that will enable readers to put the article topic into practice. You can order these with numbers, as in this article, or separate them into paragraphs only. Make sure what you write in the paragraphs is about the subject of the article and its title, as well as to a potential buyer of your products.

3 Create an introduction paragraph that leads the reader into the article body, maybe mentioning those key 3 to 5 key ideas in the article.

Click to read: Article Writing – 3 Key Tips