Success in your online marketing for your online information business

Category: creating content

Content Creation For Click Throughs

As you create your content you want that content, and all content you create, to get the visitor to click through to your site or wherever you want to send them.

To do this you want them to go through it all to click through at the end, or earlier if you have additional links, no matter what format you’re using. That is, take the visitor from the start of the content to the complete ending, so there’s a need for them to get more relevant content from you. In other words, to do that they click through to your site.

To begin your content, it’s vital that your title fits with what you present in your content. You can either:

1 Create the content, and then add a relevant title


2 Think of a title for what you want to communicate, and then create the related content fitting that title.

Either way will do, as long as the title reflects what the visitor will get in the content.

When the specific content is not about the title, people will click away without going through it.

For instance, if the title is: How To Build Your List, and the contents starts about “why” you should build your list, before getting to the “how” part, they will leave. They do this because they want to find out about the way to build a list, not why they should.

The title and specific contents must be a fit.


Content Creation – Titles For Clicks

The key importance of your content title is to attract or compel the visitor to click through to get the content. How else will you ensure people at least become aware of your ideas in your content? Wherever, and in what form, you place your marketing about your content the first thing people will notice and respond to is your title. If it raises curiosity or is relevant to what they’re looking for, then it’s much more likely they will click through to find out about it.

Either type of title I’ve mentioned will attract opens of your content, though they will attract different types of visitor.

These are some examples:

How To…

The Top Ways…

The Top 10 Best Methods…

Do You Know That…


Of course, this list could go on and on. You’re telling the visitor what they’ll find in your content, clearly and to the point, unless you create some curiosity with mystery instead.

You might be giving a response to an exact question. In which case, you can have: How To…

Or use the question as the title in some way: How Do You Train Problem Puppies To Behave?

On the other hand, this, for example, is not so good: How To Find Out About How To Train Problem Puppies.

Better is: Problem Puppies – How To Train Them To Behave.

The second example is more to the point, and more clearly targeted. Both visitors and search engines can see what its topic is.

Content Creation – What You Must Do Before You Start

Before you create your content, draw up a simple plan to give you direction and structure. This is the same whether you use text, video, audio, webinar, or a live talk.

Make sure you have a clear subject the content will be about. Then, depending what format you’re using in terms of length of time or the content’s purpose, have a number of ideas that explain and/or illustrate and/or support your subject in some way. You might just have 3 or you might 20 or more.

For instance, if I were creating some content on training puppies I might list for myself as my plan 5 or 10 ways I’ll be referring to.

Create an introduction, followed by a paragraph or section about one of the ways, in the form of explaining something and/or describing and/or example and/or proof of what information your giving. Depending on your format you present your points in paragraphs or bullet points, or a combination.

Whatever makes your ideas clearest.

For example, if I were creating content about puppy training, I might use this structure:


First, why choosing a name for the puppy with care is important, such as making it a short one for training purposes.

Second, create a special place, with some privacy, where the puppy can rest and retreat to they want to.

Third, decide what rules you will train them to stick to in your house.

Fourth, how to reward the behavior you want from them.

Fifth, always be positive with them, especially at the end of a training session or moment.

Create a conclusion which is your links. Go straight there rather than trying to finish off with a final section with the links afterwards. Tell people what to do so it’s clear to them. You don’t want them to be interested then end up lingering at the end, hesitant about what to do. If they are interested to pursue your ideas, they’ll probably feel the need to click your links in order to do that.

Do you want more content? I have much more here

Content Creation – Creating The Beginning Of Your Content

Whatever your content format and it’s length, you’ll probably be dealing with one specific issue or problem. So you want to emphasize that to your visitors. In other words, this is why essentially you expect they’ll be consuming this particular content. For instance, if you’re dealing with problem puppy training, you might have at the very beginning:

Problem puppy behavior is not as uncommon as you might think. Even though dealing with your own misbehaving puppy it might seem they’re untrainable as you feel alone, frustrated and disappointed in trying to cope with it.

Then you can go onto your main issue:

This situation leads puppy owners to try all kinds of methods and tricks to avoid feelings of frustration and maybe public embarrassment. Yet, they still find that some trainings are more difficult to put into practice.

Now comes the exact point of your content:

I’ve discovered through different methods, most I’ve devised myself, a perfect training for problem puppies that works when followed step by step. So you become more confident in your training and lose your feelings of frustration and disappointment. Instead, you become proud of your puppy. You can even take them out in public to show how well trained and friendly they are.

You can then extend from this, talking about the main issue and maybe developing up to some bullet points (spoken or written). For example:

This problem puppy training program means I can start at step 1 of the training as I lay it out, and quickly change any puppy from troublesome to friendly and obedient by the time the training ends. That’s why I’m sure you can also make it work, following my steps.

Here are the steps: (then give the steps)

Step 1:

Step 2:

going through them all as bullet points.

And if you want much more content like this, but deeper and more advanced, click here.

Content Marketing – Make It Easy To Consume

When you’re creating content in any format you need to remind yourself of the following facts. The first is that it’s unlikely all, or even most, of your content’s visitors will go through all of it, at leas not on first seeing or hearing it. They’ll read or listen to or watch by skimming through it to judge whether it’s worth going through in detail. For example, if it’s a video they’re more likely to wind it on to see what it provides in the whole video and especially at the end.

Second, if you present you content in lumps such as long paragraphs, written or spoken, or a video that seems too long, it’ll be more difficult to hold a visitor’s attention.

To get round these, whether it’s all text or you’re scripting other content, just create 2 or 3 sentences or statements at a time. Have a pause in your content between those 2 to 3 sentences. You want visitors to click your link, so make it easy to consume and avoid frustration.

Also, make sure your visitors will understand what you’re aiming to communicate. Use short and simpler words, rather than long and complex ones.

Some people may have English as a second language, while English speakers will want to spend as least time as possible understanding your information.

You don’t want to waste your time creating content to no effect. If it’s too difficult or frustrating in some way, it’s much easier and quicker for people to click away to find something easier. And you may never see them again.


Content Creation Done Fast

If you’re someone who gets stuck creating content at the very beginning of the process, here are some tips to get you through it. Especially, with creating text content some people worry about what subject they should choose or even where to begin.

1 Choose the topic the content is about. Try not to start with a blank situation, thinking about what to focus on each time. Whatever niche you’re in, make a list ahead of time of what subjects you can create content on. You can even prioritize them by numbering them, with number one being the most important topic you think you want to tell your visitor about.

2 Decide what organization you’ll use to convey your information. You might be giving a list of tips and tricks in your niche. Or present them with little known “secrets” in your niche. This is even better if you can draw on your own experience as having actually used your information yourself, or maybe developed the “secrets” through your own experience. You can give your opinion about well known ideas too.

3 Know why you’re creating the content. The second point above might be decided by your reasons. For example, are you wanting to attract people to your website? Or are you selling a product through your content in some way?

4 Where are you going to place your content? It could be a post on your site, or another site, or social media. Each example might need a slightly different tone or organization.

5 Keep it conversational. Whether your content is in text or audio or video, give your information as if you’re speaking to a friend. That way you’ll find it easier to keep your information simple enough so it’s understood by everyone. The key purpose of content is clear communication, so it gets consumed and then used in some way. That way people are more likely to remember you as someone who provided them with helpful information, so that any products you have are more likely to be considered more carefully than not.

Content Creation Attracting Traffic

Why would you spend time creating content of some kind? It would be pointless unless it leads to traffic generation. At times, you might even want the visitor to click away from your content before the end of it, to take them to your site. Providing your content informs your visitor about something they want to know, and the content is unique to you in your niche, you’ll be able to get traffic to your website from it.

Try the following to prevent people abandoning your content rather than going through it and clicking your link for where you want them to go.

First, get clear what your targeted audience want from you. That way it’s more likely you’ll get and keep their attention. You want them to focus on your content subject-matter so they smoothly get the end and click your link.

Second, attract them immediately with a clear and promising title. Then follow up straight away with a solid and attractive introduction. Draw your visitor into your content so they continue giving attention to it.

Third, follow up with as much organized detail as you can so that they get more relevant information from you than elsewhere online. In other words, make sure they learn something they can’t find anywhere else. Keep a personal tone all through as if you’re chatting with a friend over coffee who’s asked you for advice on the subject.

Fourth, although having seen your title and gone through your introduction you want the visitor to feel some excitement at finding something they’ve been looking for or hadn’t realized, you want to maintain that right to the end as much as you can.

8 Simple Steps To Creating An Ebook Or Similar

Creating an ebook or report or white paper is easy enough if you know your information and are systematic about it. Make sure you have deep enough information about your topic.

First, decide on your topic. If you think you need more information than you have so far, then do enough research to be able to cover the details you think you’ll need.

Second, with your information in front of you, decide on the main ideas you must cover in this particular product, relative to your topic. You probably won’t be able to deal with a whole topic in one text.

Third, therefore, have an idea of your target audience so that you’re material gives information relative to their needs and wants.

Fourth, ensure you do some analysis if you need to, of their problems. Then decide what information you have provides solutions to those problems you decide to focus on.

Fifth, you might want to use a cover. Your first page needs to give a clear title, attracting them to read on. You also might want to give a contents page of chapters or section titles.

Sixth, decide how much you will charge for the product. This may depend on what value you’re providing but also what your marketing purpose in selling, or giving it away.

Seventh, convert it to a PDF, or you might sell it as a Kindle. It has to be easily accessible.

Eighth, decide on your marketing now or earlier. For example, is it in an email funnel system? Or are you using ads on your own or others’ websites?

Content Creation – Writing Content For Traffic

Writing content can sometimes seem just too hard to get into, yet reading this now you might be in need of having to produce some written content.

Here, then, are 5 tips on what to do.

First, you must keep things simple. When you go overboard with niche related technical terms or hot words in fashion at the moment you write, you can put people off. Trying to make a good impression this way is not always best, unless you’re involved in something very technical. Do the opposite and go for clarity in language and organization.

Second, decide on how much you will write before you start, such as 300 words or 1000 words or 2000 words. Whatever it is it gives you clarity and gives you an aim and a limit. It tells you the number of main ideas you’ll cover and how much detail you can include.

Third, know who you’re writing for. As said, with a technical topic and addressing people who want that sort of detail, you can use that sort of language as they expect it. If that is not the case you need to make sure new people or the general population will understand what you have to communicate to them. Your writing will probably be shorter and with less detail. These are the basics, but a good question to ask yourself is if you were in their place seeking your information, how would you respond to it?

Fourth, make sure you’re writing what you know about. If you don’t, then do enough research so you’re clear in your own mind about it – otherwise it’s very easy for your content to end up confused. IF you’re writing about looking after dogs, but have never owned a dog, obviously you need to find out about it. Of course, ensure where you get the information from can be relied upon. People who know your niche can easily point out blatant errors.

Fifth, make every word and phrase, and sentence count in your paragraphs. When people try to fill space and word count with fluff, it’s obvious and people click away. Writing about looking after dogs in 1000 words but can’t find enough of them? Then you’re not putting in enough ideas, main ones or more details, so you need to put more in – not fill it out with fluff.