Success in your online marketing for your online information business

Category: Copywriting

Sales Letter – Converting Visitors To Customers

The point of a sales letter is to convert any visitors to it into customers. Basically, the more conversions from sales letters you have, the more customers you have. It’s literally where your business is done and your profits are made.

There are 3 key things you have to work on. One is your list if you’re sending visitors from there or your audience if you’re sending from an ad or content. Second is what your product offer is. Third, is how you present that offer. In just about any sales letter you have to work on these three elements.

To make all that work, you have to ensure you’re sending targeted visitors otherwise you’ll mostly have people not specifically interested in your offer. You want people looking for your solution to their problem. From your list, segment those who have shown an interest in this type of offer, and with your ads and/or content have them focus on how your product solves a specific problem.

The offer itself is probably the prime key factor, as it depends how you frame it. If you can give money off the normal price, that’s more attractive than trying to sell at the higher price. Or a one year guarantee ism ore tempting than one for one month . Or 2 for the price of 1 significant products will likely get more sales than a straight one product offer. The offer is like the springboard to action for the customer.

At the time of writing, there are claims that video on sales letters lifts sale rates. There are also claims for different types of images, and use of different colors. You need to test what works best for you. Check out what your competition is doing consistently over time.

In fact, test all the 3 elements to see which gives you the best results. Do so until you come to the most effective combination of elements for your market.

Click the link to read: Converting Your Subscribers To Your Customers


Want To Create Articles Like Me?

What do you think of the title?

It doesn’t matter as long as you’re here reading it, and get some benefit from it you can use.

Who creates the best content? It’s a relative term. There is no “best”. It depends on the purpose and audience for the content. For instance, you might to only get some key information over to them. Or your pure aim is to get as many as possible to click the link.

Is it possible to cover a set of different aims in a single article?

First, you must have a title the reader can’t resist clicking through.

Second, continue that irresistible response in the first sentences. You need to get them past the beginning and into the body of the article.

Third, keep their interest during the rest of the piece. You might tell stories or give very useful knowledge they can use straight away or give them examples of the article’s topic.

Fourth, I know there’s an apparent preference now for much longer articles. But as long as it fits the above criteria, keeping it to the point is actually more useful to reader’s in a hurry or who want a quick answer to a question they have.

Fifth, the detail most people want is about how exactly to do something. So being concise is useful. Include all the important information you can. That way you build more trust and are more likely for them to click your link.

Sixth, you might want to suggest that they click the link at the end. Avoid links during the article.

Seventh, it is important to have a genuine interest in what you’re writing about. It makes your writing better.

Eighth, keep your language simple enough for just about anybody to be able to read right through, which is your precise aim, isn’t it?

Writing Articles Doesn’t Have To Be Hard

Want To Know How To Write A Really Bad Sales Letter?

There are so many bad sales letters around, I thought I may as well help you write another one.

This won’t take long.

First, think of the most tedious headline you can. Make it very, very long so it might send your reader to sleep. Don’t bother with any interesting words that might suggest actions to take. Instead, suggest total lack of interest by you and the reader.

Second, you have a genius, world shaking product, never seen before, so tell them how great it is for you, your business and your life. Ignore the reader. Suggest the reader will never make it to your level, as you list all your great qualities as an online business person.

Third, make sure you write extremely long and boring sections of your letter. Tell them, at great length, all about how totally uninteresting your offer is. Really, you have to let them know that the offer is virtually useless for most people.

Fourth, forget about offering a guarantee. Make it clear your offer is so bad, it really shouldn’t have a guarantee.

Fifth, never include a picture or image of yourself, your business or any products. This only encourages people to maybe be interested in what you have to offer.

Sixth, never give a way to contact you.

Seventh, just in case someone is interested in buying your offer, make it as difficult as you can for them to do so. For example, have a 20 step (which sometimes doesn’t work) checkout system or they could send you a check and get the offer in about 2 to 3 months if all goes well.

This is how to do it – enjoy yourself writing the worst sales letter on the internet.

Copywriting For Success

Use The Secrets Of Successful Sales Letters

What to you is a successful sales letter? Does it convert to the maximum? Does it take the reader right through to the end? Or maybe to you, it’s one that is precise, with to the point information and so never boring or putting off the reader?

Ok, what if your sales letters did all of that?

So, you’d write letters that keep the reader right to the end. Plus keeps their intense interest and then moves them to take the action you want them to take. And it’s all very precise.

This article is about how to do that.

You should know the organization of a working sales letter. It has a powerfully attractive headline, insistent and attention holding story or information solving a problem. It also includes benefit bullet points, a strong finish, and a strong guarantee.

So, how to add to all these?

Be mindful of the following points.

First, things have changed since those very long sales letter. And things have got faster online. People want to get straight to the point, quickly. No fluff. To achieve this in your writing, when you’ve finished your draft get rid of anything that is repetition or is not needed. If you’ve been tempted to write long sentences, remove them and replace them with strong short comparisons. If there is anything at all in the letter that does not serve its purpose, remove it.

Second, your reader will not want a mechanized, copy and paste sounding letter. They’ll switch off their attention and leave. Instead, write as you speak, even if it means some things that would be seen as mistakes in your language in a more formal piece of writing. You don’t necessarily speak in sentences do you? You probably speak in phrases. Imagine you’re talking to your reader. But always check it over for spelling errors, grammar that makes it sound stiff, artificial, or nonsense.

Third, the reader wants to know what’s in it for them if the buy it. They don’t want to read about how great the product is. Make your bullet points focus on how the reader will benefit from the product.

Fourth, asking questions keeps the reader engaged. Also, if you have questions where the reader has to mak a choice through your questions, before they move on, they’re kept more involved, and probably doing some learning at the same time.

Fifth, your guarantee, you can imply, is not even needed because the offer is so good. However, you value the reader as a customer and so are offering one. Make it clear you’re sure the offer will help the reader. Keep the focus on how the reader will not be able to refuse the offer because of its value to them.

Why Content Is The Niche Marketing Success Secret