A key skill in your online business is writing a sales page. This is not easy to begin with.
A prime reason for this is that you are always reading the best of the best well written sales pages. A top copywriter can make tens of thousands of dollars for one sales page. Obviously, these are extremely well done. In terms of your sales page, these are your competition.
A common and useful recommendation to develop your skills in this: to hand write a sales page each day, copying it from successful sales pages. Copy only the best you can find and write them out by hand. Through habit you imbibe the key ways of creating top sales pages.
Here are four fundamentals to doing your own.
1 The headline has to be so attractive the reader just has to find out more. It’s the most important part of the page. They have to read it in order to move onto the body of the page. If they’re not attracted enough by it, you lose them, and they never buy the product.
2 List your product’s benefits in bullet points. These are not features of the product but what they buyer gets out of or from the product. The benefits tell the reader how it will help them in detailed and precise ways. So, don’t just give a description of your product through its features. Readers want to know how it will help them.
3 The body of the letter in sentences and paragraphs or sections has to lead on the reader. It must be of interest to them. You can tell a story of some kind, give information about the product, and make it plain what the product does that they need and can use to help them.
4 Having got them this far, you don’t want them bailing out at this point. Give them a strong call to action. Provide a strong guarantee, and tell them exactly what to do next to buy the product. If people are confused, they’ll leave.