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Category: Copywriting

6 Sales Letter Tips For Successful Selling

The purpose of a sales letter is to persuade a visitor to buy your offer. In other words, it’s a means of selling, not marketing. That means you need to get the visitor to click your buy link that’s in the letter. Of course, at he same time you have keep the visitor’s attention by believing it’s worth reading through and taking action

First, know what your visitors’ need and wants are in your niche. What do they desire from you that will solve a problem they have? Write a letter out that will tell them you’re offer will solve their problem and how it will do it.

Second, be straightforward and simple in your organization and use of language. They don’t want to read a piece of fictional literature but get the information about your solution that will help them.

Third, emphasize the benefits for them, with that specific problem, of your product. Present them clearly and in language they will understand. If there are technical terms you think they will understand, and even look for, then use them as part of the selling process. If however you’re aiming at new people or those with little knowledge of the product’s solution, then keep things as simple as you can.

Fourth, keep it informal. Imagine talking to a friend who’s asked you about the offer and you’re telling them in the best way you can to make it clear to them. Visitors will want to “hear” you voice in your writing rather than another same-as sales letter.

Fifth, remember your audience. Yes, keep language simple for them. But don’t necessarily presume what’s simple for you is simple for them. You might use words simple enough in your view but someone else has to look it up in a dictionary to get what you mean. You want them to get through the whole letter cleanly without hesitating and being put off by not understanding a word.

Sixth, unless you opted to use a long form type of letter, keep the length short on the whole. That way they can get through it quickly if they’re feeling under pressure of time. Fewer words and to the point might be more likely to get the whole letter read,. However, for you, your business,and your target market the opposite might be true, so test what you’re doing.

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8 Tips To Better Copywriting

You create a website and start getting continuous traffic. Why is that? Usually it has a lot to do with the copywriting on it. If visitors are getting value from your site they will keep returning to get more value for them.

Think about these tips and try them out to see the effect.

First, your website needs to be easy for visitors to be on. People now scan down and through a piece of content. So make your copywriting scan easy. Make key elements stand out, especially early on.

Second, never forget that your purpose as a business is to sell products and/or services. If your in business you need to be selling. Make the copywriting lead in the short or long term to that result.

Third, make it clear that the visitor will lose out on something if they don’t buy from you. Of course, if you’re selling something unique or original, that will clearly be the case – although they may not fully realize that. They’re more likely to buy from you if you convince them they’ll lose out on something if they don’t buy from you – and make that as true as you can.

Fourth, your copy needs to stimulate your visitors to feel a sense of excitement and/or urgency and/or deep interest (including self-interest) in your offer. How can you make them feel they mustn’t miss out on an opportunity?

Sixth, be the expert in your niche or your offer’s one specific aspect of it. If not, then at least do some research so you give information and knowledge that they need.

Seventh, put yourself in the shoes of the visitor. Go to your site as a visitor, and ask yourself what you’d change to be more attractive to you as a new visitor, and what would make you return. This is key.

Eighth, never be satisfied. Test what you’re doing to improve conversions and to generate more traffic, especially return traffic. How can you cut across what’s normally accepted in your niche? The biggest key is to be unique: if you have something in your niche that nobody else is offering and your visitors need it, your copy almost creates itself.

5 Elements To Being A Better Sales Letter Writer

Once you’ve attracted your prospect to your sales letter it still has to actually sell your offer. It’s the key tool to moving people from visitors to buyers. Use the following to make your sales letters work for you.

First, use language in a professional way. Do this relative to your niche and to your target audience for the offer. If they are general visitors with no or little technical knowledge in your niche, then keep your language as plain, simple and clear as you can. It’s obviously very important not to confuse them or for them to feel your offer is too complicated for them. But if your targeted visitors have experience in your niche, and are even very knowledgeable in it, then while still being professional and straightforward in your language use, you can introduce niche technical terms and ideas – in fact, they’d probably expect them from you but without clogging up your style and sales pitch with it.

Second, don’t just be original, aim to be unique. Original is good – but your visitors will be receiving links to, and even searching out, lots of sales letters for offers they want. If read like everybody else, they’ll think your product is like everybody else’s, nothing special. So, they’re less likely to to choose you.

Third, know your target audience so that you know both big and small points they’re looking for. You specifically deal with these in your letter. It gives you credibility in their eyes, as well as the feeling you wrote the letter just for them – which, of course, you did. It also supports the second point I made.

Fourth, you wouldn’t think so, but marketers often forget why they’re writing the sales letter. They think about the points made above, and forget the main aim is to sell their product. You have to make visitors compelled to feel that your offer is the best they’ll find and they have to have it. Unless you do this they’ll move off to search some more or go back to another offer they found interesting. You want their focus on your own offer and then to follow through to purchasing.

Fifth, unless you’ve decided on a long sales format, and you’ve tested it’s best for you, then keep the letter reasonably short so you can be to the point with all the positive ideas, and keep their interested attention. Once their interest waivers or doubt sets in, you’ve probably lost them. Organize and use language for clarity so there’s no misunderstanding. If you’re not practiced in very long sales letter you might find visitors having the opposite of a positive response to it, and your offer.

8 Copywriting Elements

Copywriting plays a significant role online whether on sales pages, video and audio scripts, or webinar scripts. Here are 8 basic elements to use.

1 Simple language. It has to be simple in order to help others to understand as clearly as possible what your topic, and details about it, are. Making language too complicated means many will turn off and look elsewhere for clearer understanding. When engaging people with some technical knowledge in your topic you’re able to use accepted technical terms as would be expected, but still your language needs to be clear.

2 Know your topic as well as you can. People who already have some knowledge of your topic will be looking for something new in some way. They can probably get lots of content tending to repeat the same ideas about your topic, so you want to extend that and stand out from it. Do good research if you need to, to find out what you need to know.

3 As said, be clear but also to the point. For example, there’s nothing worse than a rambling video presentation. Create brief copywriting content if you’re able to (unless the topic demands greater length or you’ve opted for long form sales letters). Visitors and prospects want the information you offer so they can move on and not be confused by lack of organization and needless length.

4 Aim it at a target audience. Get visitors to your copy who will be interested, and maybe desperate, for its information. Know what that target audience wants, and needs, so that they are already partly convinced that what you present to them could be valuable to them.

5 Keep your copywriting as unique to yourself as you can. That way it will be more interesting as your individuality shows more clearly. Standardized copywriting can help but your audience may have read it all before in a similar tone and language. They are more likely to remember yours.

6 Keep it logically organized in stages or sections. This helps people know where they are in your presentation, especially when making the connections between the sections clear. Aim for flow rather than constantly throwing new disconnected ideas at them. It must make sense to your audience.

7 Make a plan so you can achieve point 6. Put yourself in place of your visitor or prospect and see your copywriting layout organization from their view. Would they be clear, and importantly, convinced by it?

8 I’ve made the point that visitors must be interested in your topic, but it’s even better if you are as well. If you lack interest and find it heavy going you’ll slip into copywriting cliches too much or just be uninspiring about your topic. Your interest also helps you to develop in your copywriting over time instead of seeing it as a chore.

Sales Page – Converting Visitors To Customers

You need to convert people on your sales page into customers in order to make a profit. This depends on how your sales page works.

On the page itself, your headline has to be attractive to the visitor. Aim to give them a key reason to buy your product straight away. Tell them what benefit they’ll get, how it will enhance what their aiming to do.

For example, the most popular reasons people buy a product are to generate money, find the information the want, or to save time in some way.

After the headline your copy refers back in some way to the headline’s benefit. Give more benefits, and examples of exactly how the product would help them if you can. If you already have users of your product then ask for testimonials and put the positive ones related to your benefits, on the sales page.

If you use bonuses, have them be related to your product so they increase the power of the benefits they’re already getting. For example, some software that enables the buyer to use the product more efficiently or faster. Some people only buy for the bonuses if they think they’re valuable enough to them. So if you use them, offer some real value through them too.

You should find converting visitors on your sales page easier if you ensure they are targeted ones. Using content or information on your website about your product or its topic you pre-qualify people who click to see your sales page. In addition, offering money off the full price of a product will probably convert better.

A variation on reaching your sales page through content is to send visitors through your email series. However, any emails must be from a list of yours that you know would be likely to want your offer.

Test your sales pages so that you can compare the conversion rates for different variations. Keep checking until you hit the most effective variations with the biggest rate. As you make one change at a time you go on optimizing the sales page effectiveness until you reach the most effective possible.

3 Copywriting Tips For Easier Copywriting

A lot of beginner marketers avoid the thought of copywriting. They see it as high level and complicated. Even if you’re used to and quite capable at writing it can appear a daunting task.

Here are 3 basic tips to keep the process simple and easy.

First, don’t get stuck on complicated language. Keep your language simple: words, sentences, grammar. Keep your meaning simple and to the point. Ask yourself if it serves your purpose of explaining, convincing, and selling. Presume the visitor to your sales page is not knowledgeable about your product topic, unless you’re addressing your specific profession. You must know your target market: those interested in your product topic and willing to buy your product if they understand its advantages.

Second, my first point means you have to know your topic and your niche. At the minimum do some research on both. If you’re aiming to write 800 words on keeping cats but your experience is all about keeping dogs, you obviously have to gain some knowledge you don’t have at the moment.

Third, clarity is essential. If you’re aiming to write a long sales page, avoid just filling it up with fluff. Nobody will be interested. People expect a sales page to be selling to the visitor, so make it clear in the way you write and language you use when you are explaining something, or that you’re giving instructions how to buy the product. If you haven’t got enough information to use and you’re stuck, then use a sidebar with more detail on what you’ve written at that point, or have a FAQ section.

Sales Letter Writing And Profits

It’s not unusual to have a sales letter which does not produce any interest in the reader for the product. Your product might be excellent and yet not sell because your sales letter doesn’t convey what the product is. Profits have to flow from your sales letter and other communications as well as what you’re actually selling.

First, what will your product provide for the buyer? What is it exactly that it will do for them? Without that knowledge and understanding people will not want to buy it.

Second, know your market for the product. You can target your sales letter more effectively when you know who will want it and need it.

Third, create a compelling headline and sub-headline. You want the people you’re targeting to feel and understand that it’s worth reading on because this product is what they can use and get benefit from.

Fourth, if it fits what you’re selling then tell readers about the creator of the product and who you are as the seller (of course, both could be the same person). If the creator is someone else and visitors might know that person or have bought their products before, then it generates some trust and believability about what you’re telling them.

Fifth, give them something extra. This is especially if it’s not your own product. Package the main product with other valuable and useful products, and/or a rock-solid guarantee of some kind.

Sixth, have a direct call to action, telling visitors exactly how to purchase the product.

Sales Letter Writing – Sales Letter Basics

I guess you can’t, or don’t want to, spend thousands of dollars to pay somebody to write a decent sales letter for you. However, you obviously don’t want to have poor sales letters with poor conversion rates.

What to do?

You can buy products and training so you can learn to do it yourself. Or you can buy software to start you off, that takes you through the process and you end up with a relevant letter.

Or do neither of those and learn from sales letters you know have been successful, and use them as models for your own – but not copying and pasting them.

Here are some basic suggestions – and they are only suggestions since you have to decide what format and what type of content you want in the letter.

First, you must have a headline that compellingly attracts your target market.

Second, create or use a story that examples the problem your offer deals with – then how it deals with it successfully.

Third, bullet point list the benefits of your product – tell them how they will exactly benefit from having and using it.

Fourth, use a genuine and compelling guarantee.

Fifth, put your order button, and maybe a PS.

Needless to say, test out different versions to see which converts best.

Your Sales Letter – How To Write It

Your headline is key because it must make the visitor hesitate, and make them think about what you’ve stated. In addition to that it aims to have them feel a compulsion to find out more. In other words, it moves them to the start of the sales letter. However, keep the claim in the headline realistic, so that your offer will in fact follow through with what you state there. In any case, few people now believe outrageous claims of being able to make a fortune, for example, in the next month.

Once you get them past the headline, you have to provide them with the benefits they will gain from your offer. Put these in a bulleted list. For instance, if you’re offering improvement in playing tennis you might have bullets on: “Convert your weak serve into one of power and accuracy” or “Never again be defeated by your opponent’s serve but use a return of serve with precision and speed”. And so on.

Being a subject you know in detail, put another 6 or 7 bullet point benefits. They must be benefits for the reader and not just a list of features of your product. Feature: “Such and such [name of make or type] a raquet allows a comfortable grip”. Benefit: “This raquet will certainly add massive force to your returns”. The reader would prefer the second quality.

Then have a Call To Action. “Time’s running out – I’ll be taking down this offer soon. So do yourself a favor and click the button below”.

For those still uncertain but are on the edge, your guarantee can be the deciding point. Offer a money back guarantee, no questions asked. You might set a time limit such as 30 or 60 days.

Sales Page – How To Write One

Many people worry about writing their own sales page after they’ve spent time and effort on creating their product. They might be tempted to pay someone several hundreds or thousands of dollars to write one for them. They may be excellent copywriters. But the problem is they don’t know your product the way you do, and your style of talking about it.

First, create a headline to catch the visitor’s eye. Then underneath that put the principal headline in bold and in H1 tag. Make it a color that makes it project from the page . Then, underneath that, put a line explaining more before the reader gets to the main part of the sales page.

For instance:

Do you want a Tool that Attracts Targeted Visitors to your Website?

A TOOL THAT GOES ON DRIVING YOU TRAFFIC EVERY HOUR OF EVERY DAY NON-STOP

Night or Day Watch Your Targeted Traffic Increase as You’ve Never Seen It

After that, put yourself in the reader’s position. Use “you” consistently, never “me”. Keep talking about yourself in a sales letter and people can get suspicious. They’re interested in the advantage to themselves, not how great it is for you. Give examples of affecting their personal life: in this case, gaining more free time with their family, or never to have to think about traffic driving again. Make ideas relative to their lives, not yours. Tell them how easy the product is to use.

Put in a buy button as some might buy immediately. Most people don’t like being continually sold to.

Make it clear who you are, and give proof of what you’ve done if you can.