A lot of beginner marketers avoid the thought of copywriting. They see it as high level and complicated. Even if you’re used to and quite capable at writing it can appear a daunting task.
Here are 3 basic tips to keep the process simple and easy.
First, don’t get stuck on complicated language. Keep your language simple: words, sentences, grammar. Keep your meaning simple and to the point. Ask yourself if it serves your purpose of explaining, convincing, and selling. Presume the visitor to your sales page is not knowledgeable about your product topic, unless you’re addressing your specific profession. You must know your target market: those interested in your product topic and willing to buy your product if they understand its advantages.
Second, my first point means you have to know your topic and your niche. At the minimum do some research on both. If you’re aiming to write 800 words on keeping cats but your experience is all about keeping dogs, you obviously have to gain some knowledge you don’t have at the moment.
Third, clarity is essential. If you’re aiming to write a long sales page, avoid just filling it up with fluff. Nobody will be interested. People expect a sales page to be selling to the visitor, so make it clear in the way you write and language you use when you are explaining something, or that you’re giving instructions how to buy the product. If you haven’t got enough information to use and you’re stuck, then use a sidebar with more detail on what you’ve written at that point, or have a FAQ section.