The point of a sales letter is to convert any visitors to it into customers. Basically, the more conversions from sales letters you have, the more customers you have. It’s literally where your business is done and your profits are made.
There are 3 key things you have to work on. One is your list if you’re sending visitors from there or your audience if you’re sending from an ad or content. Second is what your product offer is. Third, is how you present that offer. In just about any sales letter you have to work on these three elements.
To make all that work, you have to ensure you’re sending targeted visitors otherwise you’ll mostly have people not specifically interested in your offer. You want people looking for your solution to their problem. From your list, segment those who have shown an interest in this type of offer, and with your ads and/or content have them focus on how your product solves a specific problem.
The offer itself is probably the prime key factor, as it depends how you frame it. If you can give money off the normal price, that’s more attractive than trying to sell at the higher price. Or a one year guarantee ism ore tempting than one for one month . Or 2 for the price of 1 significant products will likely get more sales than a straight one product offer. The offer is like the springboard to action for the customer.
At the time of writing, there are claims that video on sales letters lifts sale rates. There are also claims for different types of images, and use of different colors. You need to test what works best for you. Check out what your competition is doing consistently over time.
In fact, test all the 3 elements to see which gives you the best results. Do so until you come to the most effective combination of elements for your market.
Click the link to read: Converting Your Subscribers To Your Customers