If you’re aiming to increase your subscriber rate on your opt in pages then a key way of doing it is to link your relevant content to an opt in page. Think of your opt in page as part of your content, so there’s continuity from one to the other. The purpose of content marketing is not simply to accumulate content online, though that is also important, but have the visitor take the action you require for your business. You want a click through to somewhere else, often an opt in page to build your list with qualified subscribers. When creating your content, think first of getting them to click your link.
Take the example of your content being on training puppies, and your opt in page has a detailed checklist of of actions to be taken in the training. In your content you might go from the general ideas of dog training, mentioning the main problems, to focus on puppy training.Then have a link, maybe like this: Do you want to train your puppy so he or she is well-behaved – and do it in 2 weeks? Download it here [where you have the link to your opt in page.
So, your content has dealt with some problems of dog training and then, at the last part, gone on to puppy training done fast. By the end the visitor wants to know how to do that puppy training.
But your opt in page has to fit with your content they’re coming from. Your opt in page needs to be about training puppies fast. It must fit your content topic.
If you’re creating content about different but related topics such different aspects of looking after a dog, including training puppies, if your content is about feeding puppies and your opt in page is about training problem puppies, then your conversion rates will not be as good as they could be. The same could be said about the difference between training problem puppies and training non-problem puppies.
You don’t need a separate opt in page for each piece of content but it’s best to create a variety of opt in pages instead of one or all basically the same. But the tighter the targeting between content and opt in page the higher the conversion rate.