Success in your online marketing for your online information business

Category: content marketing

Content Marketing And Your Niche

With content marketing you can reach out to:

1 Those in a niche where the marketing costs are high.

2 Those in a niche who are potential customers but are difficult to reach.

3 Those in a niche who are clearly buyers and not simply web surfers.

Why is content marketing effective with these people?

The main reason is that they are hard to get to using the usual methods. But in content marketing all of your pieces of content are equal. This is in the sense that you have control over the power of the title, and over where you place the content.

Therefore, you cannot really put it on automatic. This is in spite of tools coming out regularly that claim to do so, such as writing software or video creation software. Such tools usually sell well – to people desperately wanting and hoping for a way to automate their content creation. Therefore, you’re more and more original, or even unique, as you create your own personalized content. Then place it where your target market is online.

You create content to target those in your niche looking for, wanting to buy, your products that help with or solve their problems as they are meeting those problems.

Ask yourself: what kind of content and information would interest and benefit those in your niche usually harder to reach, and those who are buyers in your niche, or both? Then it’s easier, provide the content that meets and benefits them in solving their niche problems. Then you simply provide the content, and they’ll want to know more.


Content Marketing And Targeted Leads

Content marketing is an effective way to generate targeted leads and will probably stay that way. People online are looking for content and information of some kind. But two reasons why some marketers are not willing to use content marketing is that it takes time to produce good quality content, and secondly it does not produce lots of leads. Most people want to have big numbers of visitors and leads.

You can buy leads or use hyped ads to attract leads in big numbers. However, they’re poor leads because they’re not targeted enough. With content, there’s an engagement with your style and ideas. These are your leads, targeted to what you provide products to help with their needs and problems in your niche. This means they respond to what you have to offer.

Content marketing works because your content acts as a filter before they even reach your opt in page, or wherever you send them.

Then, once they have some emails from you they have a link with you that you can build on.

Content Marketing And Generating Profits

Content marketing is important for the basics of driving traffic to your website and offers, and for converting that traffic to subscribers and customers.

Content marketing is a personal thing. Much more personal than, for example, Pay Per Clicks ads, or ads on sites. These last two are simply advertising. Your content marketing communicates with potential visitors and buyers. With consistent content marketing you should get more targeted traffic who also respond more.

Of course, it takes more time and effort than putting up an ad, which is why still not all that many people follow through in doing it. You might also have worries about the search engine rules about content. However, if you only create simplistic content with no value in your niche, then you might not be ranked anywhere on the search engines and/or get no response from people in your niche.

Create valuable content and place it on sites where your target market is online regularly. Place valuable content on your website making sure it’s unique to your site.

Using Content Websites To Make Money

This used to be called blogging but not so much now, except for personal blogs. Blogs then turned into online businesses based on using content.

How to use content websites to grow your business.

1 Content is what people are mostly looking for online. You can provide that specific niche content on your website. Apart from hosting and a domain name you can begin for free, and have it as the base or center of your business.

2 You need to keep posting on a regular basis so there’s always new information for visitors, and it keeps people returning regularly to find that information. In addition, of course, you promote and refer products to your visitors. In addition, if you’re willing to respond to comments about your content, you can build trust with your audience right on the website.

3 In your content, when you link to another piece of relevant content on another website, you’re able to ask that website’s owner to link back to some content relevant to them.

4 Your content will also encourage visitors to consider signing up to your emails to get more information from you. This gives you another way of promoting products and of sending traffic to your site.

5 When you continually post on your site you demonstrate your niche expertise, which builds credibility and trust with visitors, and subscribers to your list.

Content Marketing – Significant For Traffic

You must get traffic to your business to make it a success. It’s best to use a range of methods to generate traffic that you’ve found useful. Content marketing can best used as part of a wider traffic strategy. However, content marketing itself can be very effective in itself.

With content marketing you can spread your online presence across the internet in relevant places. You can have content placed on specific websites so members of your audience find you when they go to their usual places on the web. People will get information their searching for, plus they know where to get further information from you, and maybe relevant products and services.

Also, in this way more and more people will be able to access your information and knowledge about your niche. Your expertise demonstrated in your content then allows you to generate traffic to your website and sales pages.

Content Marketing – Marketing With Articles

Using articles, or in fact any content format, to market your site or other place is so easy an idea that people do not realize they are being marketed to.

However, the most important criteria for creating articles is not to do so as some sort of promotion. You’re not selling with them. Although long form can work in some circumstances, short articles can get a point across quickly and move someone to visit your site or wherever you want to send them. They may not even be aware they are being sent to a website.

For example, you could write an article about your gardening niche. Your keywords such as names of flowers, or vegetables like carrots, can attract the reader to click your link. Someone looking for specific information on growing carrots can be attracted to click and see what else you can tell them. In fact, too much detail to take in at this point where you go through lengthy explanations can become tedious and no further action is taken.

Anybody can create an article with niche and topic keywords in it as a stimulus to get the interested reader to click your link. The secret is to keep to a focused topic and just give enough relevant information to tease the click.

Content Marketing – Using It For Promotion

Using content marketing to promote your site increases your chances of rising in the search engines. Keep to some basic techniques and it’s all to your advantage.

Content marketing is about creating content in any format and publishing it on sites, or sections of sites, related to your niche and site. Different sites will have different rules for publishing. However, almost all will let you put at least one link somewhere in the content back to your site, opt in page, or more information.

If you can, put two links. The first one, as a straight URL, have linking back to your website page with information relating to the published content topic. This is key. Imagine someone reads you content about growing tomatoes but is taken back to a page about growing carrots, or even a species of flowers. They had read your content about Spanish tomatoes and they want more information on that specifically.

Important Keyword Methods For Best Use

Test out these methods for your business in the search engines, remembering the engines do change over time.

First, find out the keywords mostly used in your niche by the use of Google Trends or other tools. When you make your content focus on exact subject matter in your niche. In fact, aim to focus the content through the keyword you’re using. There needs to be a tight match between your content and the keyword, making the relationship as close as possible. Otherwise, if there’s no real match, you’re probably wasting your time.

Second, put the keyword or keywords into your content title.

Third, be careful how you use keywords in the main part of the content. You don’t want the search engines to assess it as being stuffed with them in order to game the engines. Put the actual keyword near the start of your content, and use related words, perhaps meaning more or less the same, in other parts of the content.

Fourth, it can be effective to put a keyword close to a link to another website as a suggested place of further information.

Fifth, check out such websites to make sure they are safe places to send people. Avoid the engines associating you and your site with some form of negative website.

Sixth, it seems, at the time of writing, Google no longer puts up with popups during the time people land on or go through a site. But exit popups seem still to be acceptable.

Seventh, although not so important now, put the keyword in the meta tag.

Eighth, check your site for links that are broken. Also, keep it logically organized so visitors can get round it easily. You want people to be able to easily find your keyworded content.

Ninth, never simply copy and paste content from another site to yours. You can ask a site owner if you can use their material but still put an introduction and conclusion of your own round it. Any curating you do needs to be done this way too, though it’s always best to simply create your own content – it builds your credibility as an expert and builds trust.

How To Use Content Marketing For Links And Leads

Are you using content marketing in your business? It’s perhaps the most popular marketing method online now. Having quality and relevant content well placed can provide you with links to your site, and leads for your opt ins.

There are all sorts of places available online where you can publish your content. However, you don’t just want to publish it anywhere and everywhere. Find out where your market is online and put your content in front of them. You don’t want to waste your time placing content where there are no or very few people interested in what you have to offer and can help them with. Track your results and you’ll find some places send you many more visitors than even maybe others put together.

However, having found one or two places, don’t stop there. Have an ongoing process for finding more and more places, and keep tracking your results. You might end up with only one place being dominant as the only one on which to put your content – they easily outrank the others in sending you visitors. But, depending on your niche, you might find your target market in a whole group of various sites. Only if you don’t search, try them out, and test, then you won’t know for certain.

Of course, the other aspect of this is you must keep creating valuable content that your market wants and is looking for. So, have a system for creating regular content and aiming to expand or deepen your market.

You’re probably thinking: This is going to take a lot of work. Yes, it is, but it’s to your advantage because very few people are willing to go to that bother of creating content, publishing, and searching to expand their reach. Think of it the other way round. What would it feel like to know that wherever your target market goes online, you know and use those places for your content, and they find you there – linking to even more content?

Ok, here are the steps:

First, create content people in your niche are searching for when they use your keywords, that is words or phrases.

Second, use an anchor text in your content that links to your opt in page in order to build your list, and maybe also a link to more content.

Third, only publish on sites where your niche market goes and sends a big enough volume of visitors to your site.

List Building If You’re Not In The Internet Marketing Niche

Quite a lot of marketers see this as a problem because some advice and information is internet marketing focused, whereas there are masses of niches outside internet marketing. Marketers can often forget this. In fact, I believe most online businesses are not in the internet marketing niche as such.

However, having said that, they are still using internet marketing in their business to sell in their specific niche. Therefore, the basic methods are the same, even through their target customers are different. You still have to make an opt in page, and have people join your list when you send visitors there.

The largest difference is the actual niche. Therefore, when you set up an ad or create content, you do it related to your specific niche.

Creating content to get visitors to your niche site is just as relevant for you in that exact niche as when someone sends visitors to an internet marketing site. The way in which you create content is just the same: you still have to create lots of it, persistently over time, use relevant keywords, and so on.

I really think content creation is evergreen. It’s basically what the internet is made up off: information people are searching for. That’s why the most successful content is made by individual marketers for the specific purpose of using it to market their business and get visitors. You can try tools to spin or create content but these are easily seen by the search engines, whereas unique, individualized content remains just that – unique and individualized. This is the reason that by creating your own content you’re at an advantage, as most people just find it too much work to spend time and effort generating content and of good enough quality.