With content marketing you can reach out to:
1 Those in a niche where the marketing costs are high.
2 Those in a niche who are potential customers but are difficult to reach.
3 Those in a niche who are clearly buyers and not simply web surfers.
Why is content marketing effective with these people?
The main reason is that they are hard to get to using the usual methods. But in content marketing all of your pieces of content are equal. This is in the sense that you have control over the power of the title, and over where you place the content.
Therefore, you cannot really put it on automatic. This is in spite of tools coming out regularly that claim to do so, such as writing software or video creation software. Such tools usually sell well – to people desperately wanting and hoping for a way to automate their content creation. Therefore, you’re more and more original, or even unique, as you create your own personalized content. Then place it where your target market is online.
You create content to target those in your niche looking for, wanting to buy, your products that help with or solve their problems as they are meeting those problems.
Ask yourself: what kind of content and information would interest and benefit those in your niche usually harder to reach, and those who are buyers in your niche, or both? Then it’s easier, provide the content that meets and benefits them in solving their niche problems. Then you simply provide the content, and they’ll want to know more.