Success in your online marketing for your online information business

Category: content marketing

Content Marketing – Significant For Traffic

You must get traffic to your business to make it a success. It’s best to use a range of methods to generate traffic that you’ve found useful. Content marketing can best used as part of a wider traffic strategy. However, content marketing itself can be very effective in itself.

With content marketing you can spread your online presence across the internet in relevant places. You can have content placed on specific websites so members of your audience find you when they go to their usual places on the web. People will get information their searching for, plus they know where to get further information from you, and maybe relevant products and services.

Also, in this way more and more people will be able to access your information and knowledge about your niche. Your expertise demonstrated in your content then allows you to generate traffic to your website and sales pages.


Content Marketing – Marketing With Articles

Using articles, or in fact any content format, to market your site or other place is so easy an idea that people do not realize they are being marketed to.

However, the most important criteria for creating articles is not to do so as some sort of promotion. You’re not selling with them. Although long form can work in some circumstances, short articles can get a point across quickly and move someone to visit your site or wherever you want to send them. They may not even be aware they are being sent to a website.

For example, you could write an article about your gardening niche. Your keywords such as names of flowers, or vegetables like carrots, can attract the reader to click your link. Someone looking for specific information on growing carrots can be attracted to click and see what else you can tell them. In fact, too much detail to take in at this point where you go through lengthy explanations can become tedious and no further action is taken.

Anybody can create an article with niche and topic keywords in it as a stimulus to get the interested reader to click your link. The secret is to keep to a focused topic and just give enough relevant information to tease the click.

Content Marketing – Using It For Promotion

Using content marketing to promote your site increases your chances of rising in the search engines. Keep to some basic techniques and it’s all to your advantage.

Content marketing is about creating content in any format and publishing it on sites, or sections of sites, related to your niche and site. Different sites will have different rules for publishing. However, almost all will let you put at least one link somewhere in the content back to your site, opt in page, or more information.

If you can, put two links. The first one, as a straight URL, have linking back to your website page with information relating to the published content topic. This is key. Imagine someone reads you content about growing tomatoes but is taken back to a page about growing carrots, or even a species of flowers. They had read your content about Spanish tomatoes and they want more information on that specifically.

Important Keyword Methods For Best Use

Test out these methods for your business in the search engines, remembering the engines do change over time.

First, find out the keywords mostly used in your niche by the use of Google Trends or other tools. When you make your content focus on exact subject matter in your niche. In fact, aim to focus the content through the keyword you’re using. There needs to be a tight match between your content and the keyword, making the relationship as close as possible. Otherwise, if there’s no real match, you’re probably wasting your time.

Second, put the keyword or keywords into your content title.

Third, be careful how you use keywords in the main part of the content. You don’t want the search engines to assess it as being stuffed with them in order to game the engines. Put the actual keyword near the start of your content, and use related words, perhaps meaning more or less the same, in other parts of the content.

Fourth, it can be effective to put a keyword close to a link to another website as a suggested place of further information.

Fifth, check out such websites to make sure they are safe places to send people. Avoid the engines associating you and your site with some form of negative website.

Sixth, it seems, at the time of writing, Google no longer puts up with popups during the time people land on or go through a site. But exit popups seem still to be acceptable.

Seventh, although not so important now, put the keyword in the meta tag.

Eighth, check your site for links that are broken. Also, keep it logically organized so visitors can get round it easily. You want people to be able to easily find your keyworded content.

Ninth, never simply copy and paste content from another site to yours. You can ask a site owner if you can use their material but still put an introduction and conclusion of your own round it. Any curating you do needs to be done this way too, though it’s always best to simply create your own content – it builds your credibility as an expert and builds trust.

How To Use Content Marketing For Links And Leads

Are you using content marketing in your business? It’s perhaps the most popular marketing method online now. Having quality and relevant content well placed can provide you with links to your site, and leads for your opt ins.

There are all sorts of places available online where you can publish your content. However, you don’t just want to publish it anywhere and everywhere. Find out where your market is online and put your content in front of them. You don’t want to waste your time placing content where there are no or very few people interested in what you have to offer and can help them with. Track your results and you’ll find some places send you many more visitors than even maybe others put together.

However, having found one or two places, don’t stop there. Have an ongoing process for finding more and more places, and keep tracking your results. You might end up with only one place being dominant as the only one on which to put your content – they easily outrank the others in sending you visitors. But, depending on your niche, you might find your target market in a whole group of various sites. Only if you don’t search, try them out, and test, then you won’t know for certain.

Of course, the other aspect of this is you must keep creating valuable content that your market wants and is looking for. So, have a system for creating regular content and aiming to expand or deepen your market.

You’re probably thinking: This is going to take a lot of work. Yes, it is, but it’s to your advantage because very few people are willing to go to that bother of creating content, publishing, and searching to expand their reach. Think of it the other way round. What would it feel like to know that wherever your target market goes online, you know and use those places for your content, and they find you there – linking to even more content?

Ok, here are the steps:

First, create content people in your niche are searching for when they use your keywords, that is words or phrases.

Second, use an anchor text in your content that links to your opt in page in order to build your list, and maybe also a link to more content.

Third, only publish on sites where your niche market goes and sends a big enough volume of visitors to your site.

List Building If You’re Not In The Internet Marketing Niche

Quite a lot of marketers see this as a problem because some advice and information is internet marketing focused, whereas there are masses of niches outside internet marketing. Marketers can often forget this. In fact, I believe most online businesses are not in the internet marketing niche as such.

However, having said that, they are still using internet marketing in their business to sell in their specific niche. Therefore, the basic methods are the same, even through their target customers are different. You still have to make an opt in page, and have people join your list when you send visitors there.

The largest difference is the actual niche. Therefore, when you set up an ad or create content, you do it related to your specific niche.

Creating content to get visitors to your niche site is just as relevant for you in that exact niche as when someone sends visitors to an internet marketing site. The way in which you create content is just the same: you still have to create lots of it, persistently over time, use relevant keywords, and so on.

I really think content creation is evergreen. It’s basically what the internet is made up off: information people are searching for. That’s why the most successful content is made by individual marketers for the specific purpose of using it to market their business and get visitors. You can try tools to spin or create content but these are easily seen by the search engines, whereas unique, individualized content remains just that – unique and individualized. This is the reason that by creating your own content you’re at an advantage, as most people just find it too much work to spend time and effort generating content and of good enough quality.

How To Get Responsive Visitors From Content

I see the biggest mistake when people want to get responsive visitors from their content marketing, is that they think just one or a few pieces of content will do.

This is completely wrong.

It isn’t just one piece of content you should look to leverage but the combined impact of lots of pieces. It’s using your niche knowledge in various ways and in various places, and connecting them, that produces the result you want. Each piece of content builds on others, and thus builds your credibility as well as the ability to reach more potential customers who need your products and information.

Think of it as an increasingly growing pre-selling campaign. Any one person might miss certain content but others will see them. This allows you to have regular traffic to your site or opt in page. This is the response you want.

Just taking one piece of content and converting it any as many different formats as you can, and publishing some of the different formats on as many sites as you can, will make a big difference. Do that with hundreds or even thousands of pieces of the content and the impact is exponential compared to only using one piece of content.

However, each content piece must be created as if it is the only one. So its title, the body of information in whatever format, and the linking need to be taken care of. With all this you will over time get the response level you aim for.

This is all to say that your marketer’s psychology is to think in very big terms together with consistency over time, in order to get the results you want.

Getting Responses With Content Marketing

I think the most important purpose in creating content for marketing is to get a response from consumers of that content. To do that it is vital you convince those people that you and your content have the ideas and information they’re searching for. But don’t mislead people: having promised that information you must provide it to them, otherwise they will immediately click away.

Decide on the type of response you want from them. You might want them to give you their email address, or buy an offer, or look at more content. How you get the response you want all depends on what you’re after. For example, someone is more likely to click on an ad than give you their email address, and more likely to give you their email address than buy an offer, but not necessarily always.

Any type of response will only happen if they click the link in your content. That takes them to your site’s page aimed to produce the response you want. For instance, it might be an opt in page to get their email address, or a sales letter page to buy a product. You don’t merely want people to make a visit to your site. There must be a purpose to it. That purpose provides the response you need in your business.

So in review, have your content produce a good response by attracting people with a compelling title. Then, follow through by maintaining their interest throughout the content and give a link to more information on your site. Sending them directly to an opt in page means they get more information in your email campaigns. However, you could test sending them to a page with more content on it plus an opt in form with valuable freebies.

Content Marketing To Get A Response

You create content because you want to get more visitors, and, in addition, to attract responsive consumers of that content. For people to respond you have to provide some compelling reason to do so.

If you leave placing your link to your site until the end of the content, having reached it they’ve gone through your content already. That ‘s the most difficult part: to get people to go right through your content. So, you must have an attractive enough title to get them into looking at it.

Whether the content is on your site or another site with a link to your site, the most valuable part of it initially is the title. When the title is not interesting or related to your niche and its problems and questions, people will ignore it. Imagine them searching in the search engines for your content topic or keyword, and they see your title and 9 others. Which will they go for? Your title must make clear what advantage they will get by choosing your content.

Having decided on that title, only then start work on your content creation. Now, the main part of your content, the information you’re providing them to help them, must be about the title. This must be obvious straight away: if not, they will click away. The main part of the content must give more detail on the subject in the title, the very subject or keyword they’ve searched for. However, do not give complete details as you want them to click your link to get more full information on your site or elsewhere.

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Two Content Strategies To Increase Your Traffic

Experienced internet marketers can control their traffic using methods they’ve found works best for them over time. However, when you’re just starting you don’t have the understanding of how different methods might be of help to you until you’ve tested them out. People get caught hesitating as to what to do.

Traffic through the search engines is variable, mainly because you have to be on page one of their search results to see decent traffic. You have to have enough traffic to maintain and develop your business.

What has become increasingly used is content marketing. This is because you can provide expert information people want in your niche, and have a link in the content back to your site in order for them to get more information from you.

Also, this is a backlink to your site from wherever you published the content. This helps with search engine ranking in search results. On top of that, another marketer can link back to your site as a reference they use in their content on their own site.

The second method to get traffic to your site is using your content on forums related to your niche. You’re usually able to put a link after you have made a certain number of posts on the forum. However, you must read the TOS for each forum. Respond to a certain number of posts which ask questions or the writer is stuck on a problem. If you can give useful help in this way, people may click through to your site to find more information.