Success in your online marketing for your online information business

Category: Affiliate Business

Affiliate Marketing – Organizing Your Campaign

Use an affiliate campaign to promote affiliate products you’ve signed up to advertise. Do it the same way as an email one.

The subject line of any of your emails will probably be the very first and maybe one single contact people will have with you. Therefore, create and test subject lines that compellingly draw in the receiver’s attention. Once they open an email, make it clear what product you’re associated with. I don’t mean you need to tell them outright you’re an affiliate for it, but give genuine information they need to help make a decision. You might get this information from the affiliate product company.

Give them clear contact information. Just be brief and to the point in the emails. Give information that draws the person’s curiosity to know more. Have one or more links pointing to the affiliate product website. Put the links, with words such as “Find Out More Now”, spread through the email.

Be professional in the way you finish.

Before you create your emails, find out from the affiliate product business, the way they think it’s best to organize you whole campaign overall. They’ll often have whole sales funnels set up at places like JVZoo. Providing they are well enough organized themselves, this should help you to use best practice for that specific affiliate product.


Online Home Business Basic Ideas

1 If you’re selling someone else’s product as their affiliate, you must have your own site. Hosting is still available cheaply, as at Hostgator. You could start at one of the recognized hosting companies and move all or some of your business to Amazon’s very cheap services, or learn how to use Amazon’s S3 service straight away.

It will probably cost you more for the extra services you need to run your business in addition to hosting. These include software for your site, an autoresponder system for your emails to customers and subscribers, and maybe a business service such as Google’s.

Once you know the niche you’ll be selling in, you can simply Google to search for products and companies that use affiliates. Whether you find products this way or through Clickbank or through a dedicated affiliate company, you should be provided with marketing materials such as emails, and banners. You generate traffic to the marketing material on your site or elsewhere. Have a system to collect their email for your own use first, and then send them to the product owner’s sales page.

2 You can buy products with resale rights that fit your niche. These might be ebooks, software, or packages of images or videos. The difference from being an affiliate is that you can sell the products yourself and keep all the revenue. So you have much more control. However, the seller might set limits to the selling prices. You need to read the license you get when you buy the product.

Even better, if you buy products with Private Label Rights, you can sell the product purely as your product, putting your name on it and changing what you want to in order to customize it for your customers. You need to do this in order to differentiate yourself from other marketers selling the same product.

How To Organize Your Business With Affiliates – Part 2

If you decide to have affiliates selling your products, then you need to give them support. By that I mean giving them ads with links in them such as banners, and text or video materials with links in them. All those links must have the affiliate’s specific identity code in it. Then you can keep a record of who is selling what product.

It’s much simpler if you have an affiliate page or pages on your site, or even a separate minisite, where these types of materials and other information can be accessible for all your affiliates. You must make it as easy as possible to be able to use your materials if they want to.

You might be thinking all this so far seems a lot of work, when you were trying to make life easier for yourself and free up time to deal with other aspects of your business. In that case, you could use a service like Clickbank. It deals with tracking and links for your affiliates. Products are presented as possible ones to be sold by affiliate marketers. So it’s a good handover of work if you want to go that way.

Whatever way you go, you must make the amount of money an affiliate will make from a product absolutely clear. This is their commission. Half the selling price is a good figure to go for considering they’re doing all the selling for you. You can be lower than this and then give them bigger commissions as they show their ability to sell more product. Make this clear to marketers before they join up with you.

A way of getting even more sales is to have a tiered system of affiliates. This is when the affiliates who join you can then recruit other affiliates below them. That would be 2 tier. You can even extend that to another third tier who are recruited by the second tier. These lower tiers get less commission.

So the second tier might get 30% commission and the top level affiliate gets 20%, and third tier affiliates get 20% commission with say another 10% to the second tier above them.

See Part 1 previous to this!

How To Organize Your Business With Affiliates – Part 1

Have you got one or more products of your own and are thinking of using affiliates to help you sell it?

There are good reasons to have others as your affiliates.

One is that you can sell more of your product than doing it all by yourself. Even taking into account that you’re not getting the full price of the product into your account, you can still make more profit this way because without the affiliates you probably wouldn’t have had the customers that they bring in.

Second, once you have your affiliate organization set up, it releases more time for you to work on creating more products, and others aspects of your business. It relieves the daily time pressure on you. In fact, if you left all the sales generation to affiliates, it allows you more time and energy to develop your present or next business.

To get started:

1 You need to find the tools or service to make your affiliate organization run smoothly.

2 You give each affiliate an identity number or code that enables you to give them the updated analytics on sales and traffic.

3 Also, you must keep records of what products an affiliate is selling, what you’re paying out to them.

See Part 2 next!