In general, in marketing online it’s understood that a business needs a sales funnel. Of course, when you’re just starting your own business it may seem not that important at the time. So, this is an explanation of a sales funnel and why you need one.
A sales funnel is a method to get traffic. It helps you to work out which prospects you want in it and which people you don’t want in it. Once you set up a funnel, over time you can know what sort of person you want going through it, and who you want to avoid for your business. Your list you spend time building and developing indicates to you what products you should promote to which people.
Begin with them. Put them into your funnel as a first move. As you work on your list you’ll see the people who stay going through the funnel, as well as those who move into it, and those who move out of it. The funnel attracts and filters your traffic.
However, just because a person either goes into your funnel or out of it, doesn’t mean you then ignore them.You still need them in your ongoing developing business. Imagine you’re putting oil into your car using a funnel. The oil container is like the place you provide as a base for your audience.
The funnel you use to channel the oil ensures you don’t put it into or onto bits of the car where you don’t need it.
So, with your offers you don’t need to promote to those who have no need or want of your offer. You have a specific target market for that funnel and its offers. That way you’re not offering products to people who are not interested in them.