Are you launching a product? Here are the steps most people take. You put the product on your server, together with a sales page for it. Now you can market the product. However, there are other things you can also do to increase the chances of success.
You must recognize, and take into consideration in your launch plans, that people need to see an offer seven or more times on average, before they make the purchase. One email telling your subscribers of your launch and product? They might read your email and they might go to look at your sales page, but nobody’s really listening. It’s different however if you tell them another six times – then they take notice. But you need to send different emails each time. not repeatedly send the same one.
Send them information emails, being informative about the topic of your product and including the name of it as you do so. Have these in your autoresponder, to go out at times you’ve decided on. Send to your complete list, at least at first, and to new subscribers who join during the launch.
It’s similar to being influenced by ads on television or an online channel that you see over and over again. Therefore, when it comes to seeing the actual product, if it’s a physical one, at an appropriate moment you have a feeling you want to buy it. In other words, many decisions we make are unconscious ones, including having been influenced to make that decision.