How To Organize Your Business With Affiliates – Part 2
by Joe Fuller
If you decide to have affiliates selling your products, then you need to give them support. By that I mean giving them ads with links in them such as banners, and text or video materials with links in them. All those links must have the affiliate’s specific identity code in it. Then you can keep a record of who is selling what product.
It’s much simpler if you have an affiliate page or pages on your site, or even a separate minisite, where these types of materials and other information can be accessible for all your affiliates. You must make it as easy as possible to be able to use your materials if they want to.
You might be thinking all this so far seems a lot of work, when you were trying to make life easier for yourself and free up time to deal with other aspects of your business. In that case, you could use a service like Clickbank. It deals with tracking and links for your affiliates. Products are presented as possible ones to be sold by affiliate marketers. So it’s a good handover of work if you want to go that way.
Whatever way you go, you must make the amount of money an affiliate will make from a product absolutely clear. This is their commission. Half the selling price is a good figure to go for considering they’re doing all the selling for you. You can be lower than this and then give them bigger commissions as they show their ability to sell more product. Make this clear to marketers before they join up with you.
A way of getting even more sales is to have a tiered system of affiliates. This is when the affiliates who join you can then recruit other affiliates below them. That would be 2 tier. You can even extend that to another third tier who are recruited by the second tier. These lower tiers get less commission.
So the second tier might get 30% commission and the top level affiliate gets 20%, and third tier affiliates get 20% commission with say another 10% to the second tier above them.
See Part 1 previous to this!