The building of your list is not just important to your business, it’s key to its success.
If all you do is set up a sales page for your product and send traffic to that page, you might or might not, get a steady number of buyers over time.
It might only be a small percentage of the people who land on your site. The point is that your income is dependent on you continuously working at sending traffic to the sales page. A lot who arrive, and even buy from you, might never come back to your site.
With list building, you’re building your business into the future. This people who buy from you don’t just disappear. They are on your list so you can make offers and sell to them repeatedly. You get traffic from that list to your site, as well as buyers.
It’s a virtuous circle for everyone involved. People join your list because they like how you work and the information you provide. They want more information from you, so you create products they want. The more they benefit from those products, and your emails, the more they’re willing to buy from you.
Whenever you have new ideas, packages or products you simply send them to your subscribers, or send them an offer. They trust you, so when you give them a link to a new sales page, you get traffic straight away.
As long as your list exists you have your own source of visitors to your site.
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