Success in your online marketing for your online information business

Month: February, 2018

Why Building Your List Is Important In Your Business

The building of your list is not just important to your business, it’s key to its success.

If all you do is set up a sales page for your product and send traffic to that page, you might or might not, get a steady number of buyers over time.

It might only be a small percentage of the people who land on your site. The point is that your income is dependent on you continuously working at sending traffic to the sales page. A lot who arrive, and even buy from you, might never come back to your site.

With list building, you’re building your business into the future. This people who buy from you don’t just disappear. They are on your list so you can make offers and sell to them repeatedly. You get traffic from that list to your site, as well as buyers.

It’s a virtuous circle for everyone involved. People join your list because they like how you work and the information you provide. They want more information from you, so you create products they want. The more they benefit from those products, and your emails, the more they’re willing to buy from you.

Whenever you have new ideas, packages or products you simply send them to your subscribers, or send them an offer. They trust you, so when you give them a link to a new sales page, you get traffic straight away.

As long as your list exists you have your own source of visitors to your site.

Click to read:


Why An Opt In Page Is Totally Essential In Your Business

Why is an opt in page totally essential in your business? You need one to build your list. But those sites that have a sign up form placed even in the best position, might be getting less than ten per cent sign ups. You need to aim for around 5 times that.

So it’s best to use a whole page, an opt in page, instead of depending on a form placed on one of your site’s normal pages. An opt in page specifically designed to get the sign up will get much higher rates of subscribers than a form on your site’s page.

Have you ever been in a shop where you have a a whole range of similar products to choose from? Did you find it easy to choose what was best for you? Most people find it difficult. They end up not buying anything in that situation. But if you’re faced with one or two options of a product you want, you’re more likely to take what’s there.

People usually prefer not to have to make a decision – which is one problem some people have in starting or building a business. So, when a visitor comes to your web page with a sign up form on, they’ll be distracted by the other goodies on there, such as videos, links to other pages, or a product your highlighting.

Faced with an opt in page which has only one job, to get their email, it’s much easier for the visitor to decide to sign up for your interesting freebie. Or they might have come across other information from you, like this article, and they want more from you. The only way is to sign up on your opt in page.

Ask me a question. Email me here:

Why Your Content Marketing Generates More Qualified Visitors

The prime factor about content marketing is that when they click through to your opt in page, they have qualified themselves as being interested in what you have told them so far, and, this is key, they’ve decide they want more information from you.

If your content is effective enough to get people to click through to your opt in page, and they do not sign up to your list, the problem is probably something to do with that page itself. After all, you have someone who has decided to click through to get more information. That freebie information in exchange for their email and name must be related to the topic of the content they have come from. There is some momentum in doing this and they are ready to subscribe, or whatever else you might ask of them, to get that information.

Notice the difference from this when people arrive at your website from a search engine or an ad or some other method whereby they’re just a cold caller. It is the difference between someone arriving at your door as a cold caller sales person to sell you something. Out of the blue like this, you’re unlikely to buy anything from this stranger at your door, unless it’s something you’ve already been thinking about. But there’s a difference if the person is a friend of yours or someone you know from past meetings, and you already know what they sell, and might have even asked them to call round.

You’re much more qualified as a potential buyer of their product. You’ll at least hear what they have to say.

Think about someone doing an online search. They’re not surfing but looking for something particular. They come across your content title in the results and it fits what they’re looking for. Then, when they click to view the content, they find the substance of it also fits what they’re after. When this happens and they get through your content and they remain interested, the probability is they will click the link in the content.

Then, as long as the opt in page and the freebie continue to fit the topic they were searching about, they will sign up to your list to get more information. From nothing, the visitor is very qualified as a potential buyer from you.

Content Marketing – How To Make Money From It

Unless you’re creating content to do with your hobby or something like a non-profit club, you aim to get a return on your content in responsive and money terms. This is making content to publish it online yourself for your own benefit.

Some suggestions on how to do that.

First, find out what keywords and other terms people are searching for, and generate content that uses those terms in order to explain and explore issues and ideas about your niche that people are looking for help with. That is, it’s very important to meet people where they are in their online progress so you can satisfy their needs and wants at that point. That way, you know people who go through your content will want to get more from you if they like your content and style.

Second, make sure the title of your content is clear and to the point of the content. Don’t let it be misleading or else you’ll lose them for good. The title gives the subject you’re focusing on and you know your market is searching for, and includes the keyword to do with that subject.

Third, create 3, 4, or 5 main ideas that relate directly to what people want to know about the content’s subject. Put a link at the end so they can click through to get further information and explanation about the subject.

Why You Need To Do List Building

List building is still one of the best ways to build your revenue and income. But this is not necessarily the key reason to do it.

The thing about list building is it means you can grow a relationship with individuals in your market. Someone might visit your site once from, for example, the search engines, and then you never see them again. But if they’re on your list you communicate with them regularly and helpfully, and can send them to your site over and over again.

At first, then, having a list meant it was an easier way for marketers to get visitors to their sites. They could make lots of offers after the freebie is downloaded, or the visitor buys an entry product. Products can be put in front of a subscriber repeatedly.

Of course, some people still try to use spam email. Just check your spam email box. But this makes it easier for serious online businesses, as they use open and honest ways to build their business. This enables open rates to increase, especially as spam has been greatly reduced and kept out of actual inboxes. The best advice is still to start building your list today, and not to wait.

Content Marketing – Make Your Content Relevant

1 Focus on subjects in your niche that are not too competitive. Do a search and check the number of searches in search engines.

2 Be balanced in your presentation of your ideas. You don’t want the visitor to your content feeling brow beaten into having to accept what you’re saying. They’ll probably just leave. But that doesn’t mean you can’t have direct opinions as an expert in your niche: tell them they are in fact your opinions and give some reasons why you hold them.

3 Write, speak or show ideas clearly in your content about a specific topic.You don’t want people to be confused about your meaning, otherwise you’ll not have communicated well enough for them to join the dots of overall meaning, and even go off with the wrong ideas.

4 If you refer people to another site which is not owned by you, then make sure you check it out first. Do you really want them to associate you with that site?

5 The page you put content on in your on site needs to be easy to get around, and to and from easily. Lots of fussy fonts and images set out in a confused way will put people off, maybe in frustration trying to cleanly get through, or even find the link to, your content.

6 Use the content to suggest that you will be bringing out some more really relevant and related content, encouraging them to return to get access to that content.

On top of everything, it’s important that the content itself is worth their time and effort. Content marketing is a key way to get qualified traffic and to enhance your credibility online.

Why You Should Use Content Marketing To Generate Visitors

Why should you use content marketing to generate visitors to your website? It’s because you get the most qualified visitors from that content. That happens because when an individual goes through your content and clicks the link in it, they are saying that they find your ideas interesting and want to find out more.

Think about other forms of marketing, such as using search engines or placing an ad where you send them directly to a sales page or opt in page. These pages are what are being used to qualify the visitor. But using content marketing means the content itself qualifies them before they get anywhere near a sales page or opt in page.

However, posting all your content on your website is not the best place for all of it. You need a highly ranked website for that to work fully. For example, there are marketers starting out who have thousands of pieces of content on their site. But still don’t get much traffic. Most of the content won’t appear on the first page of the search engines.

Place you content on other high ranking and well visited sites. Your content is more likely to appear high in the search results for your keywords. This way you catch both surfers and those seriously searching.

In this way, more people can become aware of you and your site, and you yourself don’t have to work so much on getting high search engine rankings.

Click to find more information relevant to your business on my site:

Do you have a question or comment or request for me? Email me and I’ll reply:

Content Marketing – Creating Your Links

As part of your content creation have 2 or more links in it to direct people to places to get more information, a sales page, or an opt in page.

Make your first a URL one to your site. For example, it might be to an opt in page. Give the full address of that page.

The second one is best as a text link giving the name of a topic it leads to, such as “tomato growing for beginners” . When the search engines see this link they find out what your page topic is and so has more value than the URL one. These are both direct links to your pages. You might want to put the URL link in the body of the content, and keep the text link for the end where people will hopefully end up having gone through your content. Always test hat works best for you.

These links are key to why you should use content for marketing.

1 It gives you direct linking from the site you’ve published on. People can be taken directly to some extra information of some kind.

2 In effect, these are backlinks to your site, and especially valuable if they come from sites recognized as having authority.

Wherever you publish your content, check the word count or time limits for videos and audios they might have. Make sure they do allow you to have 2 or more links. You don’t want to make basic mistakes as the links represent the purpose you’re using content marketing in the first place.

Click to my site for more information:

Got a question or comment or request? Email me direct and I’ll respond:

Why Your Own Website Is Important To Your Business Success

If you’re definitely intent on starting or growing your online business you must have your own website. You could just about get by without one and make some money but if your founding your own business then a website is needed.

I take affiliate marketing as an example because even here, where you’re marketing others’ products, you’re at an advantage if you control a website of your own. This is so even when you’re sending people to the seller’s site in order to make the sale. If you simply send traffic there, you lose the opportunity to sell more to each visitor.

However, having your own site means you send them to an opt in page on your site where you have them sign up to your list. You then send them regular emails with helpful information and further offers. They might be more affiliate offers but they can also be your own product offers. So you’re building your own business and not the affiliate seller’s. The key is to build your own list through which you build our own business, not the seller’s.

You will need a host for your site and a domain name. It only takes a few minutes now to set up a WordPress site through your host and you can start developing your site straight away. You’ll find lots of WordPress videos on what to do on my site at:

Why bother with a site? Even if you’re selling affiliate products, when someone responds to an ad or clicks a link, send them to your site first. That is, to your opt in page in order to build your own list first. Then send them to the seller’s sales page and they deal with making the sale and providing the product.

Have you got a question or product suggestion? Contact me directly at and I’ll reply.

Content – How To Use It For Marketing

Content marketing is when you create some content in some format suitable to your niche, and publish it online. You want to be able to optimize the effectiveness as much as you can.

1 It’s much better if consumers of your content think of you as an expert in your niche, someone they can refer to when needed and depend on to provide valuable and useful information and products. They get to recognize your name and website, as well as through information you might give in profiles and in the content itself. Create enough content over time and it will attract traffic to your business.

2 When you make your content, avoid giving every detail in it. For example, if you’re telling about a problem in your niche that people want a solution to, don’t give them every detail of that solution. You provide that full detail after they click the link to a page with the information or an opt in page with the freebie they get when they join your list.

3 If someone finds some of your content valuable, they might link back to it from their site, which gives you visitors from that site. That backlink also helps in your search engine optimization for the content to show up in the search engine listings for the keyword of the content. It’s especially good if the linking site is itself seen by the engines as an authority one in your niche.

Have you got a question for me or a suggestion for a product? Send it here: and I’ll reply.