Sales Funnel – You Need One
by Joe Fuller
The shape of a funnel describes the way of going about selling your products. You get most people into the top of your funnel where it’s the widest, then as they go down the narrowing funnel their numbers get less and less as fewer and fewer people buy a product. Your sales pages and other sales methods disqualify those people unlikely to buy from you anyway at that stage in the funnel.
You want as many people as possible to get to the end of the funnel having bought as many products as possible, including high ticket ones. You want as consistent a profit as possible as people reach the end of it. Therefore, you want to have them go through as fast as possible at a speed that will provide you with that level of profit. The funnel also has to have enough products so that can happen, and that you can keep them going from one product to the next. You don’t necessarily need a long funnel with masses of products. There could, for example, be just 3 of them but priced so you make your final profit, and people can move through as quickly as possible while doing that.
Here’s what you need.
First, a stable number of people entering the funnel and so coming from stable sources of traffic.
Second, a means of converting them into customers, and moving them through the series of points in the funnel.
Third, for those who stop at one point, you need to be able to move them to another funnel for those who take longer to buy, where you take longer to convert them to customers.
Fourth, a way to track the speed of conversion to customers in each case, and to track them through the funnel.
To heighten sales, you need all of these elements. If you haven’t enough traffic, nothing or very little happens. If people go slowly through the funnel your conversion methods may be weak, and it’s costing you money while nobody buys. However, if you get rid of non-buyers too quickly you’re probably losing out on them as customers later on. This also increases your cost. Then, if you don’t track what’s happening you cannot improve your sales methods, and you’re likely to have a few shocks come out of the blue.
Click the link to view: Sales Funnel Hacking – Introduction