Success in your online marketing for your online information business

Month: March, 2017

Build Your List – Opt In List Building

When you use an opt in page to build your list, make sure your visitors know that they will be sent emails by you. Most people understand this now. But you don’t want anyone complaining of being spammed – some people do forget that they signed up. This is probably because they only see the freebie you offer. Tell them to look out for your next emails to them after they have the freebie.

To get traffic to your opt in page, use search engines to list your site for keywords in your niche that you’ve used in posts and other content. Also use any or all forms of content to have people click your links because they found the content useful to them. That way they want to find more from you. It also gives you backlinks to your site.

For traffic, you can use joint ventures too. This is where you market someone else’s related product and they market yours. You both send the offers to your lists. In the emails include a link to a sales page and where you also have an opt in page. That way you each get subscribers from the other’s list.

Alternatively, you can set up your own affiliate program through which other marketers agree to market your product in exchange for a percentage of the sale price. Any sales you get this way are a bonus, as you would not have had the sale without that affiliate doing the work for you. Just make sure that you get the buyer’s email address added to your list.

Click the link to read: Email Marketing – Beginning With It


Content Marketing For Your Website Traffic

If you only focus on creating your content and forget about the person accessing it, you can leave a lot to be desired for a piece of informative or motivating content. In videos, a slow-stop delivery will have watchers clicking away, especially if you have long pauses leaving the viewer wondering what’s going on. But almost all content will have some place for text, a perfect place to leave awkward spellings or misuse of word meanings. Sometimes the content is so good, people aren’t too bothered about it. But if you’re not giving them brilliantly unique content, people will notice and pick up on such mistakes. So, you or someone else need to check spelling, punctuation and grammar. Remember that just about everybody makes mistakes anyway.

You’re content can’t be perfect but people expect someone claiming to know their subject will be less prone to them – unless you’re so far ahead as to be unique, and then you’ll probably be forgiven almost anything. Aim to not lose traffic through simple errors.

To ensure people consume your content, have an attractive and compelling title. However, it must also clearly be about the actual content. Put your keyword in the title. You can also put it in your link to be clicked but vary links too, even without the keyword.

Of course, you have to create lots of content to get traffic from it. One or two pieces will probably have no effect.

Click the link to read: Marketing – Create A List To Get Traffic

Build A List – What And Why

You need a list for your online business. Without one you make it more difficult for yourself to develop your business.

Don’t know what a list is? Usually, it’s a collection of email addresses, but it could be a community online or some other way of communicating with people about your business. You can keep in touch with them regularly with products for sale and with information to educate about your niche, provide useful ideas, and to sell your products.

To collect email addresses have an opt in page with a form on it for visitors to fill in with their name and email. Usually, they receive a freebie in return, such as access to a free course or membership, or to download software or a PDF.

Ok, but what’s the point of doing this? A key element is to get people to visit your site, that is website traffic. One of the hardest things to do is get traffic, and especially targeted traffic, to your site. If you don’t have traffic you you will not make sales , and so won’t have a business.

Click to read: List Build To Make profits

Marketing With Articles – Creating An Article

First, choose the topic you’ll write about, and then create a title to fit that topic. Whatever keywords you’ve decided on using, use the main one in your title. The title is important as it’s the first thing someone sees usually, and tells them what the article is about. Keep it accurate as to what is in the article. Also, keep the title short if you can so it gives the focus of your content.

Second, create your article. Make it as long as fits the topic you’re writing about. Put your keyword near the beginning. Ignore percentage usage of keywords. Instead, write naturally about your topic. Having a keyword too many times in the article will be penalized by the search engines. However, where needed use words and phrases related to your keyword but not the exact keyword.

Third, place your links in your article. You can put links into the body of the article but this can be distracting. You want people to read through all of it to the end. Instead of having a conclusion paragraph, take the reader straight to where they can click to go to your site, or wherever you want them to be sent. Either provide the whole URL to click, or an anchor text related to where it links to.

Click the link to read: Content Marketing – Top 3 Advantages

Ebook – Spread Your Links In Your Ebook

Even in these days of videos and webinars, it’s still a useful tool to have an ebook of your own. As well as selling it, you can also use it to market your products and website. Ebooks can be packed with valuable information and you have no problem downloading them. They can be spread around as many people as you like, and can be sent easily by email.

You want to give the reader as good information as you can but you can also have other reasons for creating one. Have that reason clear in your mind. Maybe you literally only want to give out the information. But you might also want to generate some revenue because people read through, and not just from selling it. In fact, you could give away the ebook and still make money from the contents.

Your ebook might be about, for example, traffic generation. Hopefully, it will contain advice people can actually put into action. However, you can also recommend products that will be useful to them in generating traffic. You include links to those products at the appropriate places, including back to your site.

If you’re recommending affiliate products then your affiliate link is in the links. You get a percentage of the ale price if someone buys a product. Give the book to your list and allow them to use it as a free gift to others.

You aim for your ebook to be passed around as many people as possible, all with your links in them. However, if you sell the ebook it’s information might be different and your recommendations could vary.

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Email Marketing – Getting Emails Opened

You need to know how to create an email series, whether you’re marketing through it or simply maintaining communication with your list. That is, your emails have to be looked at and read, not immediately closed after the first sentence.

Not every spam email ends up in spam folders. Spammers obviously want to avoid that happening. Even if it’s not directly spam, many emails that people receive are of no real use to them. So, unless it looks of some value to them, people will never read it through. Therefore your subject line must be so attractive to your subscriber that they feel they must at least open the email.

When you’re email marketing, when no-one reads your emails you don’t make any money.

Use the subject line to include the subscriber’s name. Simply because their name is there, many people will feel the need to have a look at the email.

We all like to see our name so that the email is addressing us personally.

When someone opts in to your list they add their name in the sign up form on the opt in page. Your autoresponder adds that name into you list. You send an email out to that list and the autoresponder checks the first names, and has some kind of short code such as “first name” which it replaces with the subscriber’s name.

You can do this for the subject line or in the text of the email, adding the person’s name where it’s most effective for your message.

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