Success in your online marketing for your online information business

Month: February, 2017

Traffic And Ranking With Links

When you get a link back to your site you want it to be a link from at least an equally valued site, and preferably from an authority or high ranked site in your niche. Also, it’s much better if the link to your site is one way. That is, you are not linking to that site. If the search engines think you’re up to some rank back patting with other sites, you could lose out completely.

However, you do want clear internal links between posts and pages in your own site. WordPress themes will link back and forward between posts, though usually in a limited way. Nevertheless you don’t want too much internal linking going on. The search engine crawlers find it confusing if there is too much. Ensure there’s a link back to your home page from each page. If you use a silo organization then only have links between pages within a silo (where pages are on the same topic or category). This makes it much easier for search engines to crawl your site when there is a clear organization.

For building links yourself, content marketing means you can add links into the content and at the end. You get a unique backlink to your site. The more content you create and publish, the more links you get.

The ideal is having a site link to you without being asked for. The more of these you have, the more the search engines will see your site as an authority one in your niche. They will see this as being helpful to customers.and visitors.

Work out a link method and build on it as time goes on.

Click to read: Links – Add HTML Ones


List Building – The Why And The How

Use an opt in page so people can join your list. This important as you want people who have given you permission to send them emails. They’ve done that because they’re interested in getting more from you.

Also, since they have done this you can then repeatedly send emails with useful information and with offers. In other words, the email communication can lead to sales. This is not the same as bombarding them with the latest offers all the time. This way you burn a list so that they get fed up with it, stop looking at your emails, and eventually unsubscribe. Nevertheless, having a list built by yourself provides you with your own market who are easily communicated with, and who want to hear from you.

One way to build your list is to ensure you always offer website visitors the chance to join it and so keep in communication with you. To do that you can put an opt in form on every page. At the time of writing, however, Google has recently expressed a dislike of squeeze-type page pop ups. But they think an exit pop-up, which can be the most effective in list building, is OK and will not penalize them. For WordPress sites you can get plugins that show an opt in pop-up when the visitors goes to leave the page.

Getting people to see the advantage of being on your list is important because it can take someone several times of seeing an offer before they decide to buy it. Thus the importance of repeatedly sending emails with your offer. Think of this as making the best you can of your profits.

Click the link to read: Email Marketing – Do It In 5 Stages

Ezine Ads – Using Them For Traffic

When you place an ad in someone’s ezine or newsletter you can be sure that it’s targeted to people who have signed up for information from that ezine. You can use a classified ad or a sponsor ad or a solo ad.

Classified ads cost less than the the other types but by their very nature are not as effective. Generally, they go at the end of the ezine and you are allowed to use only a few words, just like any classified.

Sponsor ads give the opportunity to use a greater number of words. This is because you pay more for them. Solo ads are the only content the subscriber sees, sent out as an individual ad. The idea is that the subscribers think of them as a positive recommendation by the ezine owner. They can be trusted to have an effect much more than the other ads.

Unlike ads in other places your competition is less with ezine ads. The key thing is you have a targeted group of people who trust the ezine owner.

Therefore, you should get a greater response to them, especially if their specifically interested in what you have to offer. There is less persuasion needed, in that case.

You need to get traffic to your site and ezine ads are one way of doing it. If you intend to use ads in general as your means of getting traffic then ezine ads are a useful place to start, and to test out your ads. Making your site visible online is also important and these types of ads can put you in front of a whole range of audiences.

Click the links to read: Email Internet Marketing Service

Email Marketing – Is It Worth The Effort?

You will know there are lots of ways to market online. So, which way should you use over all the others? Email marketing is a key way but should you bother?

Well, you only have to see what it is.

It’s sending out emails to those who have particularly asked you for further information about your niche or product. For instance, someone reads some content by you, on your site or somewhere else. They then complete an opt in form or a support/contact form, or maybe respond back directly through an email they’ve already received from you or someone else – I do not mean spam here – no one should use spam. Whichever way the contact starts, you have an autoresponder set up to respond to their contact, or you might respond personally to that person and then they opt in to your list. Either way it has to be a voluntary opt in. That is, they’re asking you to send them more information.

The person is a targeted prospect/subscriber for that precise information and your niche. So, is it worth you going through such processes. Not necessarily always in each case. With the opt in as your subscriber you are then able to market to them, and they are interested in receiving more from you. However, not all who opt in will necessarily result in profits for you.

But, it doesn’t matter which way you decide to market, it’s the people interested in what you have to offer that will more likely buy from you. Those who just want free information will either leave or take you more time to sell to.

But the two clear advantages of email marketing are that you can continue repeat marketing to subscribers because of their interest, and the more marketing you do the more you interest and get on your list.

Click the link for: Email Marketing – Targeting Your Campaigns