Success in your online marketing for your online information business

Month: January, 2017

Email Marketing – Focus On Profits

Building your list is a great idea but there’s no point in it for your business unless you can generate profits from it.

1 Have more than one list, each for a different area of your business or products. Aim to have people join the list best for them, where they’re going to get the information and offers they’re looking for.

2 Relationship building is important in your email campaigns. Give them relevant content. Combine that with making your offers.

3 When people want to buy one of your products you’ve marketed through your emails, they need to feel certain they can trust your system. So make sure the payment gateway you’re using is smooth and can be trusted. It’s better to choose one people generally use already.

4 Choose an autoresponder that can be trusted to get your emails delivered as well as a relevant thank you system, or anything else you might need for your business in this area.

5 Follow up when someone has purchased from you to ask if everything went OK or to let you know if there were any difficulties. This is not only good relationship building but you want to aim for people to be repeat buyers. By communicating with them in this way it shows there’s a human behind your business front, and it will keep you in their mind when they come to buy other products.

In this way, your list can provide profits to you, rather than just being targeted prospects you’ve managed to get to sign up.

Click the link to read Email Marketing And The Biggest Scarcity Today


Website – Aim To Include These Elements

It can be a worrying time the first attempt you make at having a website. However, people usually over-complicate what they put onto it, making it more difficult for themselves. The elements I go through are not always used but can be very important to visitors’ first access and awareness of your business.

First, use keywords on your posts and pages. In fact, put them in different places on your site so search engines can pick up on them and not just in your specific content.

Second, set up a contact form or other method that visitors and customers can rely on when they have questions.

Third, provide solid information. This could be part of your content, or your giveaway products or paid products. Aim to give value relative to the level of knowledge and understanding you’re communicating with. Both the amount of information for customers and visitors and it’s clarity, are important.

Fourth, have you ever gone to a website and want to search but can’t? It can be very frustrating and lead to people leaving who might have dug deeper into your site. Being able to search clearly makes your site more easily accessible.

Fifth, if someone else is providing content on your site, make it clear who that person is in each case. It can be misleading to a visitor if you don’t do this.

Incidentally, are you starting an online business? If so, download my brand new free PDF here: positioning your business online

List Building – Growing A List In Your Business

Growing a list is crucial to your business success. With it you can have traffic to it and visibility of it on the web each day.

Here are some basic steps for your list building.

First, make sure you have an idea about your target market. You can begin in a very narrow range and then bit by bit widen out your market as you find out the types of people in it and the topics and issues related to that market. Use affiliates to widen your market.

Second, find out where the people in your market go and spend time online, such as important market sites and blogs, social sites, news or information centers, and forums.

Third, search for related or overlapping markets or topics. For instance, if your market is about women’s clothes, you can still see any overlap to take any advantage with, for example, the men’s market, or children, or young people, or the older age range. Look for sites that could place your ads or content for your related market.

Fourth, use content marketing, especially in any form that best fits your market. If there is activity involved, then videos as demonstrations will be better than text, such as in cooking or recipe demonstrations. On top of that, use any internet marketing tactics that push your marketing out to greater visibility.

Fifth, develop contacts with others in the market or related markets.

Each day do some work on building your list, as all the above are on-going actions to grow your business as well as your list.

Click the link to read: List Build – You’re In A List Building Competition