Success in your online marketing for your online information business

Month: November, 2016

Building Your List Using Freebies

It is getting more difficult to get people’s attention online as well as to get them to repeat visits to your site. Try using freebies on your market and track the results.

Think of offers in ads to get a freebie for simply visiting a site or clicking a link. The freebie offer is in front of their eyes and captures their attention. Your freebie offer must be obvious. People like the idea of getting something for nothing, especially when it has some value for them and that they might even have considered paying for. There’s also the value of making them curious as to what exactly it is or is like. They have a need to find out.

Offering a freebie your market wants, needs, finds valuable, or they have been searching for, will get targeted traffic. Particularly if they like the freebie once they have it, it gets them thinking about how original or unique you are compared to competitors.

Psychologically in the background there’s the idea that you must be able to afford to give this valuable stuff away and thus there’s the development of trust. Although, of course, they might have given you their email address for it, so you can follow up on their interest.

Also, here are two qualifications about this method. One is that people are much less so easily willing to give their email address than they used to be. Second, as there are freebie offers of various kinds all over the web, your offer must be of value to those you’re aiming to get the attention of, and for them to take the action you want.

Click the link to read: List Building – You’re In A List Building Competition


Email Marketing – Increasing Your Clicks

There are some easy ways to get people to click your links in emails you send them.

Here are 3 of them.

First, keep your subject lines brief and specifically telling what the email is about. Also, of course, it needs to be a topic that really gets their attention. Have them wondering what could be in the email and thinking up questions about it. Once they begin to question themselves about it, they’ll click to see it and start going through it.

Second, also keep your emails brief and straightforward. The contents should keep them wondering and wanting to know more. Make it very simple to get through. Have a key idea that you repeat throughout the email in different ways. The repetition keeps them reading, developing their interest in the topic, so they feel compelled to find out what is so good about the topic.

Third, put links through the email. Make it absolutely clear so they can’t miss it, and frequently enough so they just have to click it. Make it obvious with words like “click this link”, as well as other words which are part of the email body and take them to where you want them to go. Now you have a much more natural way to get traffic to your site without it being hyper.

Click the link to read: Converting Your Subscribers To Customers

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