Success in your online marketing for your online information business

Month: September, 2016

Write Your Articles – Online Articles

Writing articles is basic to creating all your content online, even though you may not actually publish any as such but use other formats. Its importance needs to be recognized.

Use these tips.

Use an introduction at the beginning of your content, one paragraph in the case of an article. You should give the main sense of what your content is about. In this way people get a sense of what your content is about and what they’ll find in the body of it.

Also, use a first sentence of each paragraph or section giving the essential point of that paragraph. It helps to give a sense of the direction of your content so people don’t feel confused or lost.

Always remember to proofread, or check back over, your content. Spelling, grammar and punctuation need to be right for 2 reasons. First, some people can be really irritated by basic misstakes, sorry, mistakes. Second, problems in these areas can cause ambiguity so a person is not too sure exactly what you meant. There’s nothing worse than a confused message to turn somebody off.

Remember that one of the reasons you create content is to develop credibility – basic mistakes constantly made lose you credibility instead. People begin to mistrust that you have anything of value for them, including your products.

Lastly, make sure your articles will stay around to be referred to long into the future. Publish them on sites you regularly add to. You want it to be on a separate page and that the site is liked by the search engines having been optimized for them.

However, while these points are important, in the end it’s the value of your content that matters. It has to relate to what people in your niche want, and may be searching for, otherwise few of them will return to it.

Click the link to read: What’s The Reason To Create Content?


Internet Marketing – 2 Important Points

Internet marketing and having an online business is not a walkover. It takes work like anything else worth achieving. Unfortunately, people selling get rich quick ideas don’t usually bother mentioning that.

First, ensure your website has the quality you want for your business. This means more than how it looks if you want it to convert to sales. You have to be able to operate professionally, so have a process by which people can pay you and maybe a shopping cart setup if you want people to be able to buy more than one product at a time. Also, you can offer the use of credit cards and other other methods so there is more than one way of paying you. That is, make your website and business an easy one to buy from. That way more people will be willing to do business with you.

Second, use keywords on your site. Research which keywords people in your niche use in that niche, especially if there is any technical language. Use the keywords in your content. One important reason for doing this is that you want targeted traffic who are looking specifically for such language. That way, when you attract interested traffic they are more likely to buy from you. That is, your revenue will be higher than simply getting all sorts of traffic, including casual surfers, to your site.

For example, imagine you set up an offline business with a shop in your local area. If it was selling lots of products for dog owners, you’d want to use words such as leads, collars, dog food, dog treats, dog walking service, dog beds, and so on in your ads. They attract the attention of people looking to find dog related products. It’s the same online, if you include the example keywords, and others, on your site together with your local area name, people searching for dog products in that local area are much more likely to find your site on the search results. You then get traffic looking for the kinds of products you’re selling.

They are not just general surfers. They are targeted traffic.

Click the link to read: Content Marketing – You Must Know Your Subject

Keywords – Why Still Use Them

In any type of marketing when you choose the right language in your promotion it can affect the results you get that you did not imagine would happen. Using the search engines is the easiest way to find things out and to be found online.

Keywords are still significant in getting your site and materials seen. Keywords move your searchers and your visitors to what they’re looking for. They are almost ads in themselves.

A person does a search in a search engine by typing in some words associated with what they are looking for. You keywords are the link from the search results to the associated material on your site. Use those which home in as exactly as you can on what the searcher wants.

Now, Google is using intent marketing more than direct keyword linkage. They have the record of the searcher’s previous searches and so what they’re usually searching for. For example, they might search mostly for fixes to their mobile devices rather than looking to buy those devices themselves. Therefore, you might use such keywords as “problem with your cell phone?” or “tablets that have most problem” or “how to fix tablet problems”. You’re looking for keywords that will attract a searcher, not just using, for instance, the name of a tablet you’re promoting.

Avoid putting keywords all over the place on your site. This can be seen as a form of keywords stuffing which is a negative for the search engines. However, do create informative quality content, and content of a decent length as then you are probably covering keywords for your topic anyway.

Also, create unique content. That way you’ll be giving relevant and useful content but without using duplicate content or keyword stuffing.

Click the link to read: Search Engine Optimization For High Search Results