Success in your online marketing for your online information business

Month: August, 2016

Website Optimization – SEO Basics For Your Site

Using search engine optimization is a key way of the search engines noticing your site and ranking it in their search results.

Here’s how it works. A search engine sends a crawler bot to your site downloading a page onto their server. Then, an indexing program takes data from your page, including words and their placement, and the links on the page. The different engines have their individual algorithm to do their ranking process. This means that when you get better rankings in the search results, it’s more likely searchers will choose your site and page.

People want faster and faster results as time has gone on, and will not necessarily go beyond the first page. Aim to get your pages moved onto that first page for your keywords.

Think about these. The engine’s crawler bots are checking out a few things. They look for links, how much traffic there is to the site, and maybe the Page Rank of a specific page though this is considered by some people as not so important any more. A page is more likely to be checked when it’s nearer to your root directory on your server.

This is free, and generally targeted, traffic if you can get the SEO right.

Click to read: Search Engine Optimization – A Helpful List


Email Marketing – Why You Need Your Campaign

You need an email marketing campaign to produce success and profits in your business.

Have your whole business organized working systematically with your email marketing. Factor in customer service and products to satisfy what customers want. Customers are lost after launching a product when there are problems buying it or questions are not responded to. In other words, have your business parts working together so you don’t end up with a negative view of your business.

Set up the email marketing sequence and start sending the emails. Check out any responses, including numbers of emails bouncing, and people unsubscribing.

Once you have permission to contact people with your emails, marketing that way allows you to communicate with subscribers and prospects. Then avoid over-pressing them. Too much stuff, even of useful value, sent to people can drive them to unsubscribe.

Keep things to the point, have a way for subscribers to remove themselves from your list, and take care with how many emails you send or in what pattern you send them. You’ll then generate new business.

Let your email marketing be the start of your long term successful business.

Click the link to read: Email Marketing – Organizing A Campaign