Success in your online marketing for your online information business

Month: July, 2016

Marketing Content – Why Bother?

I’m making the presumption you create content. The question is: why bother with content that is a marketing channel?

Well, searchers online are tying to find that kind of content. It’s because they’re aiming to find out how to carry out marketing whether it’s through a specific type of content or ads or whatever.

As with other content, when you publish on an appropriate site, with a high ranking, you get noticed by the search engines and so you get traffic to your site.

Most people when they search, and see the search results, will opt to check out the first page only. It helps too to use keywords for your niche.

Through the search engines, then, you have the world as your market, with people from all over coming to your site. You have can have subscribers and customers from many different countries.

So, create marketing content, publish it on high ranked sites. Of course, you have to create a lot of content – a couple of pieces will have no effect, unfortunately.

Click the link for: Use Your Content To Send Traffic To Sign Up:


Email Marketing Is Easy Isn’t It?

Email marketing is easy, isn’t it? You’re just sending a few emails.

In email marketing, your list is the key element in your marketing overall. Strangely, many people forget about the offer they’re making to that list. They might have attractive emails with good open rates and the number of subscribers reading them. Yet they don’t give the subscribers a motivation to take any action. That is, they have no real offer. They’ve gained trust and credibility and then it’s as if they’ve walked away. There’s no result for their business.

An offer is giving the subscribers a reason to take some action that you want them to take. It might be simple like: “Get this offer now!” or have more to it: ” When you buy this offer before tomorrow midnight you get these 25 bonuses!” Obviously, any offer is better than no offer.

Some offers to your specific list will be stronger than others. You aim to match offers to your list. Do this by split testing: send one offer to X list and another to Y list, then compare the results. You’ll find that some have more take up than others for your list.

Here are some generic examples. They’re generic so they won’t necessarily work with your exact list – you have to find out what does work.

1 Have a contest – “Win £3000 and a trip to your favorite holiday destination!”

2 It’s free!

3 Reduced by 30%

4 Limitations: “Only available until 1 midnight!” or “Only 10 left!”

5 Get this information now by filling in the form.

6 Click to arrange for one of our qualified associates to call you

These are generic examples. Make sure you find out what works for your list and your offer.

Click to read: Email Marketing Successful Actions: