I’m making the presumption you create content. The question is: why bother with content that is a marketing channel?
Well, searchers online are tying to find that kind of content. It’s because they’re aiming to find out how to carry out marketing whether it’s through a specific type of content or ads or whatever.
As with other content, when you publish on an appropriate site, with a high ranking, you get noticed by the search engines and so you get traffic to your site.
Most people when they search, and see the search results, will opt to check out the first page only. It helps too to use keywords for your niche.
Through the search engines, then, you have the world as your market, with people from all over coming to your site. You have can have subscribers and customers from many different countries.
So, create marketing content, publish it on high ranked sites. Of course, you have to create a lot of content – a couple of pieces will have no effect, unfortunately.
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