Success in your online marketing for your online information business

Month: June, 2016

Search Engine Optimization – 2 Tips To Help The Crawlers

To help you when you do a search, search engines use crawlers or robots in the background. These check your website to see if it’s worth recognizing as being relevant at the time the crawler goes through it. From this information, the search engine decides whereabouts in search results for a particular search your site should be, relative to others.

Crawlers visit your site on a regular basis checking for your changes and put them into the information they’re collecting about it. The more you add new information the more often your site is crawled. Therefore, you get changes in the search results based on the new site changes.

Here are 2 tips to help the crawlers do their job to your advantage.

First, don’t let the information on your site get out of date. Once you leave your site as it is over a long period of time it will be seen as not relevant any more. Your place in the search results will go down.

Second, avoid using redirects to a different page that people click in the search results. You might have to do this sometimes, such as when you’re making significant changes. Even then, keep the time short that you’re doing this. Crawlers do not like to find redirects which look permanent.

A bonus tip: build backlinks to our site from other websites. So you have other sites pointing a link back to yours. This is one way of showing your credibility and that others think you’re relevant enough for people to visit.

Click the link for more information on backlinks:


Affiliate Marketing Business – Is It For You?

I’m talking about where you use affiliates for your products in order to generate leads or sales. That is, you get traffic to your own website coming from one which has your ad on it or recommends your product. It’s to the advantage of both yourself and your affiliate. Plus, you only pay out to the affiliate on the basis of getting a result, that is the lead or sale.

Of course you need to make sure that where your ad is placed by the affiliate is to your advantage and not disadvantage. Simply have something on every site going will not really get people to your site. It’s best if you both have the same target market of prospects. So those who go to an affiliate website will likely find the same interest in your site.

Take the example of dietary products for losing weight. Good affiliate sites might be those to do with healthy living, self-development or exercise.

Being the affiliate has advantages in that they’re using their site effectively to generate profits. They can use a range of advertisers, providing there is no conflict of interest between any of them. This should be clear in the terms of service of each affiliate program. With products wanted by prospects in your niche, it can be an almost automated way of generating revenue when set up effectively.

Click the link for: Affiliate Marketing – Being An Affiliate And Having Affiliates

Internet Marketing – Basic eCommerce Setup

It is possible to use your own site to set up an eCommerce business. With WordPress you can use plugins to do so, though do your research first.

Here are the basics.

1 Make sure your products, or any services you offer, can be found on your site. You need to add a list or catalog of them. If not on your own site you can use dedicated services to do so, such as on Amazon or Ebay. But there are plenty of others of various quality and cost. Having a turnover of products means you do need to keep the site refreshed with them.

2 You have to be able to take orders. Your customers choose a product, put it into a shopping cart, and when they’re ready they can take it to a check out area in order to pay for their order. It is possible to get this separately if it’s for your own site. Services you pay for will have it built in.

3 Following on, you then need to have a system to take the actual payments. There are many companies now who you can just to do this, Paypal probably being the most well known.

Without any internet marketing and/or eCommerce experience at all you’ll be best served by using a service you pay for which will have everything set up for you, and you can maybe fit your site into it. You should get all the support you need, too.

Click to find out about eCommerce Themes For WordPress