Will Video Enhance Your Sales Page?
by Joe Fuller
You can use a video on your sales page to get your message across with sound and movement and color. With faster web speeds this becomes more common. You can even buy template sales pages with video placed on them.
However, just because you can, doesn’t mean it’s a must-have for your page. Do your prospects need to see a video? If you’re selling video related products or can show a process related to your product it will be a dynamic addition. If you sell dog food, maybe not.
If visitors to your sales page don’t need to see a video, maybe you need to make a judgement as to its effectiveness in persuading them. If it’s relevant it can grab the visitor’s attention and they might prefer that to reading through your copy. The voice over, also, can enhance the need for a quick decision by the visitor, as well as helping to develop trust in yourself and the product. At the very least it could engage them in going right through your message. They could even scroll down the page reading, while still listening to the video.
If it is relevant to use video, you still have to get it right. If your voice, for example, isn’t suitable, pay a professional to do it for you. You want a voice that will create trust and give the benefits of your product clearly.
Click the link to read: Internet Marketing Funnel – A Basic Outline