Your Finances And Online Business
by Joe Fuller
You know, you have only two directions to go online when you start up: one is to do things for free or very cheap, the other is to have a certain amount of money you can afford and are willing to spend.
Not enough money? You need to do content marketing, working on forums, and whatever free ways you want to work to get traffic and that actually do so.
You have enough money? You could still do free ways if you wanted, plus you could outsource your content marketing, and use ways such as ezine marketing and Pay Per Click (PPC).
Plan as to the amount of money you’ll spend on your online business and keep to it. The mistake some people make is to discover they have methods that are not generating money but then keep pouring more into them, hoping they’ll start generating money. It won’t happen. There three things can happen: you’ll spend more money than you make back in, or you’ll get the same amount back, or there’ll be a profit. All the methods you use need to make money, otherwise it’s a waste of money and time.
Simply making more than you’re spending is not the point. Even the ones not actually losing you money but including the ones that are, must be improved to profitability, if possible. This is the case also when you have lots of methods already making you profits.
Of course, when you use the free methods, they’re not really free as you have to use your time. You have to give plenty of time to getting traffic. Otherwise you can’t generate money from your business.