Have you started your online information business but keep hitting problems? The odds are you’re asking at least one of these questions you need the answer to.
1 How do I get (more) traffic?
This is the most commonly asked one. In fact, people get fixated on it. They’re also told that without traffic they can’t have a business, and that the more traffic they have then the more money they’ll make. Both of these statements are wrong and are merely used to put pressure on you to buy the marketer’s product.
First, it isn’t traffic that makes a business but the fact that you’re making profits from selling something the market wants. Second, you might be swamped with traffic and still not make a dime.
Let’s briefly look at these ideas.
It isn’t traffic you want, it’s a product funnel. Not just one product but a sales funnel of at least 3 or 4 products. You can’t make profits unless you have something to sell that people want to buy. If your products are needed then they will sell and people will find you through the most basic means in order to buy them. This is especially true if you’re selling something prospects can’t get anywhere else except from you. Focus on creating products first.
I can tell you where to go and get masses of traffic, and cheaply: Adfly. Unfortunately, it isn’t targeted to your product so disappointment hits when nobody buys anything. They’re probably looking for free stuff anyway. Instead, you could buy lists from other sites that are targeted for what you want to sell. You’d still have to test that service and lists, plus your sales page, pricing, and product itself. If nobody buys from a list you’ve bought, it could be other things that are stopping them doing so, like the sales page.
Rather than driving traffic, try attracting it instead. This is the best way because then people have chosen (important) to come to you. You haven’t got to spend your time and energy driving it. Provide valuable content for your target market around the web and especially where they’re likely to hang out.
How do I get started or what do I do first?
This type of question is the next most asked. It’s either people who have started something then think they’ve gone the wrong way and missed something, or people who are not sure what it is exactly they should be doing at the very beginning of the whole process.
Once you know what niche you’ll be in, there’s only one key thing you need to decide: what exactly you will sell. What is the subject matter or topics of your products or services? For instance, to think you’ll sell stuff about gardening because you know a lot about it, is too general on its own. Will you sell information or services to do with growing flowers or vegetables or creating garden ponds, or what? If it’s flowers, what sorts of flowers: set down all the topics you can think of you can or want to cover.
Then, how will you deliver the information? In ebooks or mp3s or in a forum or a membership or in coaching or in local classes?
Once you’ve made these sorts of basic decisions first, you can then build your business strategy around it, including how your business will be organized – your organization is your strategy.
How do I deal with all this overload of information?
In short, stop everything else you’re doing. Then, following the above: make it the first thing you do tomorrow morning to decide what subject matter and topics of information in your niche you will sell to your customers. Brainstorm first, then divide into topics and groups of topics. If you know enough about the niche or sub-niche you’re in, you’ll have more than enough to create lots of products about.
Now, if you end up with only a few ideas, you have to go back a step to learning as much as you can, and taking notes, about what you need to know. Make the information your own by arranging it into your own structures of information. Only focus on what you need to know to start creating products and don’t get sidelined. Give yourself blocks of 20 or 30 minutes to keep focused – have a timer or write down the exact amount of time you’re spending. The aim is to start your business and not to be the world expert tomorrow. You can aim to be that as you go on over time.
Start and build your business round your information and products, not the other way round.
Did you find this useful? You can find more on these topics at my main site www.succeedwithjoefuller.com/category/learn-internet-marketing-basics