Success in your online marketing for your online information business

Month: March, 2014

Internet Marketing Tips

These 3 internet marketing tips are fundamental to the success of your online information business. That is, they’re not just basic. It’s more like they’re the foundation of your business, just like a house can’t be built without getting its foundations right. Of course, they’re part of your preparation before you even start setting up your business with its website and autoresponder. You have to do some thinking and planning before you move onto action. That action is then much easier because you know what you’re aiming to do and, most importantly, what you need to do to get there. This second part is where people often get stuck.They can go round in circles trying to work out what exactly is the first thing they should do.

Internet marketing tips – 1

We’re talking here about an online information business – the clue is in the word “information”. Actually a better word might be knowledge, and an even better one expertise. But we’ll stick with information as its common parlance. The clue is that you must have that information which others are looking for and are willing to buy from you. It may be that what you have knowledge and experience of is in a very small niche or sub-sub-niche. That doesn’t matter if your information has value for enough others willing to pay for it. However, and this is a fundamental mistake made by people entering online business, you do have to know enough.

What is enough? First, ask yourself if you could write 100 articles about your niche. Second, even if you can write those articles, can you be prolific in creating products and go to enough depth? If you think you don’t yet know enough information, then you can learn it on and off the web. Just give yourself a certain amount of time to do so, and then look at your readiness in this area again.

Internet marketing tips – 2

Once you know enough information, devise a strategy to re-purpose your content into various forms and to place it in different places across the internet. But first, think about your website or blog. Put your content on there first so it’s identified as yours by the search engines. In fact, aim to make your website an authority one.

Once you’ve placed a piece of content on your site, have a system of working whereby you convert or use that content in different ways. If you’re writing articles like this one, convert it to: slide presentations, excerpts on Facebook and other sites, Twitter announcements, videos, mp3s, mind maps, diagrams, or whatever else that fits your niche and you’re willing to work on. Where you place these is key as you want to place them in front of as of many prospects as possible. So, find out where they go online and plan to put your content there.

Internet marketing tips – 3

Without products to sell you can’t make any money. If you can only think of one product to create, you probably need to go back to learning more about your niche, including with more depth. You should be able to list many ideas for products and many possible detailed ideas for each product. Aim to create a product a month or even a week. See what sells best in your niche. You can use text, audio or video.

Also, don’t think of single products but think of creating a sales funnel. Choose a needed topic in your niche and create 3 or 4 products that lead on from each other in more depth or with more access to you in some way or both. If subscribers are interested in your free stuff in emails and elsewhere, a percentage will buy from you.

3 fundamental internet marketing tips, then, of expertise, valuable content, and valuable products. Get these right and you have the foundation for everything else.

This is an excerpt from the full article on my main site here.




Effective Internet Marketing Strategies For Content

Effective internet marketing strategies for content are vital to your online information business. You need to see your whole business as operating through one grand strategy which is made up of other sub-strategies. The key one is the creation and development of your content, and how you use it. You also need strategies for getting leads, converting those to subscribers and converting those subscribers to customers. Also, part of the content strategy is creating products.

Your content proves to prospects and customers that you are credible and that you can help them in your niche.¬† Provide them with what they want and need. You can find this out by seeing where your target market goes online and noting what they’re asking about, seeking answers to, and are wanting to achieve or solve.

Effective internet marketing strategies for content – your main site

Have a central site of some sort where you place your main content first. It’s best to update this every day. Your content need not be articles but could be in any format that right for you and your niche. For instance, you might present content as video or slides.

Effective internet marketing strategies for content – distribution

Don’t just leave that content on your main site. Now you can use it to attract traffic¬† and links. Transform it into various other formats, such as PDFs, courses, mind maps, guest posts, social media posts. Place it where your audience goes and/or from where you can get or create links back to your main site. Spread the content around, adjusting it in some way. For example, putting excerpts onto Facebook. Inter-link these pieces of content so people can explore what you provide. Build trust and credibility. Also, link to your squeeze page or main site to have them join your list.

Effective internet marketing strategies for your freebie

Make sure your freebie, or cheap $1 product, they get for signing up is just as valuable to them as anything else they’ve seen of yours. Your freebie must not be hit and miss: you decide what it will be by the topic and products you’ve created for your sales funnel. It might be free but give them information that enlightens them about the niche or their problem in it and/or help them to achieve some action they’re anxious to get done.

Effective internet marketing strategies for your products

Choose a topic for your sales funnel which prospects want to know about, and might even be desperate about. As they make their way through the funnel as customers, they get more detail and deeper understanding and effects to do with the topic. The more access they have to you in some way, the higher the price you can charge – you only have so much time available to you.

Whatever form your content takes and however deep it goes into a topic it needs to provide value to your audience in your niche through greater understanding and effective actions to take.