Online Marketing Tools

by Joe Fuller

Certain online marketing tools are a necessity for an online information business. But I’m not going to list any software which automates what you’re doing under the belief that you can stand back and everything will be done for you like a robot, from creating content to getting traffic to building your business. If that’s the type of business you want, or think you’ll be able to create, you’ll be better looking elsewhere. I genuinely hope you find someone who can help you and you feel fits with your way of working.

Online marketing tools are a means to an end, and not the business itself.  In any case they’re not your top priority. You could have as much super automating software tools that you want, yet still fail abysmally. The worst thing is you could have some success with them – making some money – but then it all falling away or staying  at a low level.  Instead, you want online marketing tools you can use, under your control, with some automation.

What I go through below may be no surprise to you. If you’re just starting, you might have been buying all the latest special business opportunity offers thinking they hold the key to your business success. I bet you’ve been disappointed. There are no secrets to building an online business: you think, make decisions, plan, devise a strategy, take action, and keep going. However, there are some online marketing tools you need.


Of the online marketing tools, this is the most basic. Without it you can’t have a website, or download page. You might have them on separate hosts. If one goes down, you’ve still got the other. It’s very easy to set up a blog through your hosting, with  a couple of clicks. It is better to have it built manually so it can be protected while being built. If you can’t or won’t pay for that (see Fiverr) then use the couple of clicks.

You have to have a domain first. Use a separate domain seller. Don’t buy from your host. Again, this is in case of problems with one or the other. Search engines don’t seem so bothered at present with your main keyword being in the domain. A shorter URL is probably better than a longer one in terms of search marketing.

Once you’ve created your blog, or HTML site, then use some search engine optimization (SEO) to tell the search engine crawlers what your site is about. For example, put your main keyword in the title. There is plenty of information all over the web on this and you can get blog plugins to use to make sure you’ve covered what’s needed. Again, in fact, search engines no longer seem to regard on-site optimization as so important as they once did but it does help them to identify what your site’s about.

Also, they seem to be testing the idea of moving away from keywords as such, to the frequency of individual words on your site as a guide for them. If you add your site to Google’s Webmaster Tools, there’s a section where you can see  the words listed on your site by frequency of use. Also join Google’s Analytics from Webmaster Tools so the two are connected.

Google still judges the popularity and relevance of your site in relation to search terms, by the backlinks to your site. Online marketing tools are available claiming to do this in various ways. They’re mostly a waste because of the quality of the links, and the quality of what’s put on other sites to make the link. Most of all though, search engines will see what’s going on eventually and you might even be de-indexed.


The other of the  necessary online marketing tools is an autoresponder. Here is where you get some automation. An autoresponder service will send out automatic emails, in the order and dates you set them for. You could have a sequence of a year’s emails all ready to go and working for you 24/7/365. That is, once you’ve tested what order to have them in for best effect in making money.

Create email marketing campaigns for each of your products. When subscribers first join your list, use several emails to build credibility and trust in you by the content you give in the emails and to your content you give them links to. Then introduce the idea of your product, and then make the offer of the product by sending them to a sales page for it on your website.

That’s really all you need as far as online marketing tools goes. You can deliver your products through  email attachments. Generate success with these few things, and then you can build out using other tools, if you feel you need them and are not creating unnecessary complications.