Success in your online marketing for your online information business

Month: February, 2014

Internet Marketing Home Business

An internet marketing home business can be in any niche, it’s just that you’re using online marketing to persuade people to the actions you want them to take, such as becoming a subscriber to your list or buying your product. The big problem new marketers  have in setting up a home business is that they mistake internet marketing. They usually think it’s a set of techniques or tactics they string together to produce money at the end. Or worse, that there’s one special technique, maybe from a special offer they’ve acquired, that will produce the results. But they’re starting at the wrong end of the business building process.

They should be starting with their business strategy. That’s presuming they already know what they’ll sell, what niche they’re in and who their target market is. The strategy defines what you need to do to get the business to a certain point, and what actions you need to take to get it there.

Internet marketing is not one thing. But a set of inter-related processes making up your business systems. Think of your business as one big system. You need systems for: generating leads, converting those to subscribers, converting those to customers, creating products to sell to customers, and creating sales funnels on separate topics in your niche.

Here’s a thought. Think of something you do on a regular basis, maybe every day. What would it be like if every time you went to take that action you had to start from square one. How frustrating would that be? Let’s say it’s driving your car to your place of work. You know you use it to get there but when you sit in it every day, you have to start all over remembering how to drive. You try different things for changing gear, moving it around, and eventually get it onto the road, learning as you go along. Not a good scenario.

On the other hand, someone who knows exactly how to drive that specific car to get to where they want to go, can do all the actions almost without thinking. They know what to do because they’ve done it before and been through various experiences. They have a systematic way of doing things, though they might not think of it that way.

So, for example, what’s the best way in your niche to convert visitors to subscribers to your list? You have a squeeze page with a free gift. But not any old free gift. This page is the start of your sales funnel. The free gift is on the same topic as the sales funnel products. You found out which topic was best to offer products on by asking visitors to your site, asking subscribers, and finding out what people want from forums, blogs, ezines and other places. For instance, if you were in the gardening niche and you found that the most popular topic people want information on was how to grow  prize dahlias, your free gift would be about that. Even if it’s an outline of your main ideas in your first funnel product. If they find it valuable to them, they’re more likely to buy your first product and those that follow – providing if they do the actions laid out that they get the results they want and you promise.

You need a system worked out by you for each of the main parts of your business. Once you have something that works, you can leave it on autopilot while you work on something else. There’s nothing complicated about it, once you have it set up. In fact, the simpler you can keep it, the better.


Online Marketing Strategy

You have to be an internet marketing strategist no matter what niche you’re in. It’s an integral part of your online business.

This article goes through the main areas of devising your strategy for your business online. Later articles look at the areas in more detail. The big picture, into which everything fits, is important. Before you start, make sure you do have the right mindset for what you want to do, including a positive attitude that you can maintain together with the determination to see it through.

1 Your core values

As an internet marketing strategist, your whole strategy is based on what you think is most valuable in your life and business. These are the same values which you will use to start, build and run your business. So ensure you’ve gone through and analysis of your values as to what you think must guide your actions in your business. These are qualities you want to build into it, and never see cut across or removed from it.

2 What is the purpose of your business?

Being an internet marketing strategist fundamentally means you know why your business exists and where you want it
to end up if it’s to achieve its purpose. It’s something it will never fully attain in perfection but stands as a symbol of
that ideal condition. Needless to say, your purpose comes from your values: what is it you want ideally to achieve?

3 Set your goal

Set out a large and stretching goal which is of prime importance in getting to your purpose and which acts out, or fulfills, your values. This must be exciting enough for you to generate the energy to keep up your effort to reach it. Make it so compelling for you, you cannot resist doing it. For example, it could be actually starting your business in its initial phase until it reaches a certain level of traffic to your site. Give the goal a time limit, being realistic as to what needs to be done. Once you reach the goal, you can then set another one in order to take you further.

4 Internet marketing strategist self-assessment

This is easier than it sounds. Simply, look at what your, and the business’s, strengths and weaknesses are in terms of reaching that goal. An instance might that if you’re working alone, is your use time a strength or a weakness for you. This is usually a key quality in this situation, so if it’s a weakness with you, then how can you overcome it, improve it, or balance it out? What tasks could you cut out or out-task? Play to your strengths where you can, such as your experience, knowledge, skills you know you can be successful with. Especially, see if you can find anything unique to the business that you can use.

See the whole article at Internet Marketing Strategist

Internet Marketing Online Training

Internet marketing online training comes in various shapes and sizes, from a tip a day to full blown, usually expensive, coaching.

The point is: is any of it worth it, that is, has it any value for you?

The odds are it does one way or another. You have to keep learning as you can’t know everything, besides which things keep changing. This is one of the hidden problems people have trying to start, and then maintain, their online business as a sustainable project. And most often people are working by themselves, not able to spend a lot, if anything, on outsourcing. So you want to know that any training you pay for is going to be well worth it.

You can’t tell completely ahead of time but you can move the odds in your favor and choose and use internet marketing online training strategically in your business. In fact, have it as part of your business strategy. That strategy should include ways in which you are constantly improving the business to be more efficient and effective in achieving your strategic aims.

Ways to decide whether to buy into internet marketing online training.

1 Don’t just buy from anybody. Could you list your competitors in your market now? If not, it’s crucial to find out who they are. You need to know how to do better than them on price, ease of doing things, speed of doing them, or re-conceptualizing the business you’re in or the types of products you sell. The more original you can be in your niche, preferably unique in some way, the better.

Your competitors might sell training which would give you insight into how they operate, and you can see what you might be able to use too. In any case, your research would include following their blogs and websites, their ezines, forum comments and so on. From those you can decide whether their training will be of use to you.

2 In addition find out who are the perceived top trainers in your market. Go through their materials in the same way. They’ll probably offer free examples and excerpts that give you an even clearer picture of what they do and how they carry out their training.

3 Even if you find several candidates who provide good internet marketing online training, they might still not be any use to you. First, they might be in formats you don’t like learning from. Maybe they’re all videos and you’re not comfortable with that. Second, none of their topics might be useful for your business. This is unlikely but possible if they’re limited in what they cover. Third, you might see one training that looks interesting but its usefulness to you is patchy and uneven. For instance, the first three weeks is on stuff you already know and can do – it’ll just lead to frustration, then you’re likely not to pick it up on the fourth week. This happens: people pay for high ticket access and never even turn up. Fifth, does it fit what you need to know for your business  now? If not, there are better ways to use your time, and you can always come back to it later.

4 Finally, internet marketing online training can merely waste your time. You should never be doing something which is not leading to the fulfillment of your strategy, reaching your aims through it. This includes thinking time which can be classed as taking positive action. However, the right training at the right time, and acted upon, moves your business forward faster than struggling to sort through problems yourself. You need to choose its content and timing carefully.

3 Online Marketing Tips

What are the 3 most important elements you must have in your online information business to get it to succeed, and have your online marketing work?

We’re looking at just starting an online business. This presumes stuff such as strategy planning, sorting out your business values and what market you’re actually in, have already been done.

What now do you need in the structure of the business? These are three parts, elements, and not steps. So, you might set these up at different times. For instance, decide whether you will begin to get subscribers before you create any products, or create the products first and then gather subscribers. You’ll come across this decision point anyway, so you may as well decide before you get going taking action.

1 Know your target prospects

You might know the market you’re in, even what exact sub-niche, but you might find you have to go narrower or wider in some way. You must be able to answer these questions:

What exactly do I sell?

What problem do I solve in the market?

Once you answer those questions, you know you’re aiming at people in the niche with that problem, who want that solution in your product. Create and place your content with your answers in mind, and engage with that audience in forums or wherever they gather looking for information.

You can create your first product now, or wait until you have enough target market subscribers on your list. (See below)

2 Have an email campaign

That is, use your email sequence strategically. Don’t send a few friendly emails or make one offer after another until people get fed up with it.

The following presumes you haven’t yet created your product. But you don’t need to. At first send several emails reinforcing your credibility with more valuable content in your emails and links to other valuable content at other places. This builds trust too as they find information related to their problem and the niche in general.

Then, either introduce the topic of the first product you intend to create or in 2 or 3 emails ask them what product they want from you. Or you can set up a survey asking for more details. You might also exchange emails with some subscribers who respond in order to dig deeper into the problem and solutions they want. You might be surprised to find there are some who have wants and needs they didn’t realize. You can use a combination of these methods or more.

The important point is to get input from subscribers. As soon as you have just some information you can start creating the product, part of the way through this process. Alter to improve it, make it more specifically targeted as you find out more exact information.

If it’s a course, or multi-part product, write the sales page, give a link to it, even before you’ve finished it. Just make sure it does solve their problem as asked about.

3 Create the product first

Before you start to get subscribers, choose to create a product about the whole niche or the most important part of it. It must be valuable to customers. That is, it must either give actions they can take and that will benefit them, particularly about a main problem in the niche. Or increases their understanding, not simply knowledge, of the niche, so they are in a better position to succeed in it. Or it’ll do both.

Cover all the main areas of the niche. Give as much of your information as you can. Use this as your entry product to your sales funnel. Then, use you email campaign as in the second tip, including getting information and ideas from them or not. It would work this way, in that sense, just as well.

Those are the three tips. You can see how your content, email sequences, and your products are locked in together. People get confused about their relationship – they want a step by step method. But there are different ways of taking action on and inter-relating all three, not one perfect method.

3 Online Marketing Courses Criteria For Success

Online marketing courses vary in subject and quality. There’s no one standard course, so when you’ve been through it you will know and can do everything. Nothing can give you that – you have to do it, just the same as if you were on a college course on physics or plumbing. You’re the one who does the work for that course, including the necessary actions and the learning. This is the case no matter whether you pay $10,000  or $27.

Here are 3 criteria by which to assess whether  online marketing courses are worth your money and time.

1 They must be relevant to you and where you are in your online marketing experience and learning. This might seem obvious. But it’s amazing how many people join courses, sometime paying hefty fees, and they’re on an inappropriate one for them.

If you’re just starting out, with the main question in your head being: “What do I do first?”, any online marketing courses on expensive traffic methods are probably not for you. On the other hand, if you’re already making $10,000 a month, you don’t necessarily want the starter’s solution explained to you  – although there’s always something new to learn, of course. But it’s probably not what you’re after at the moment.

Brainstorm what you think you need to know next and be as specific as you can. Maybe you need to know how to scale your present business, you feel stuck, and are worried about making a move that could be wrong for you. Go deeper asking questions about your feelings, thoughts, motivations and what place exactly you want the business to be in after another year. Exactly which parts or aspects of the business need to develop and how, in order to get there? State them precisely. This helps decide which course is most relevant for you.

2 People buy PDFs and home study courses, and so on, because they can’t afford, or don’t want to pay for, coaching. A key criteria for choosing between online marketing courses, is how close a course gets you to the coach or person running it or who created it.
Let’s see:

one on one coaching gets you nearest

a course with a regular meeting with a coach, in a group or singly, means you can ask questions

a recorded course by the coach, with some email or other access

a recorded course

a written course

Then, really you’re into products again.

The more there is direct access to the coach, even if it’s a recording, the better it will probably be. Of course, it depends on the coach too and/or how well they do that particular course.

3 The more feedback you can give to the course, and the more feedback you can get from the coach, the better.

You could  be able to ask questions live, later, or by email, or some other method. The point is that you can interact and do so on specific points, not generalizations.

Any online marketing courses that provide homework of any sort based on the sessions is a way of ensuring you move forward in understanding and action. If your business has not been progressed by actions based in the course, it’s not worth much to you, unless the ideas are very high level that you will be able to action later on.

So,  being directly relevant to you and your business, having as much access to the coach as possible, and being able to both interact and take action, are the 3 criteria for choosing between online marketing courses.

Online Marketing Tools

Certain online marketing tools are a necessity for an online information business. But I’m not going to list any software which automates what you’re doing under the belief that you can stand back and everything will be done for you like a robot, from creating content to getting traffic to building your business. If that’s the type of business you want, or think you’ll be able to create, you’ll be better looking elsewhere. I genuinely hope you find someone who can help you and you feel fits with your way of working.

Online marketing tools are a means to an end, and not the business itself.  In any case they’re not your top priority. You could have as much super automating software tools that you want, yet still fail abysmally. The worst thing is you could have some success with them – making some money – but then it all falling away or staying  at a low level.  Instead, you want online marketing tools you can use, under your control, with some automation.

What I go through below may be no surprise to you. If you’re just starting, you might have been buying all the latest special business opportunity offers thinking they hold the key to your business success. I bet you’ve been disappointed. There are no secrets to building an online business: you think, make decisions, plan, devise a strategy, take action, and keep going. However, there are some online marketing tools you need.


Of the online marketing tools, this is the most basic. Without it you can’t have a website, or download page. You might have them on separate hosts. If one goes down, you’ve still got the other. It’s very easy to set up a blog through your hosting, with  a couple of clicks. It is better to have it built manually so it can be protected while being built. If you can’t or won’t pay for that (see Fiverr) then use the couple of clicks.

You have to have a domain first. Use a separate domain seller. Don’t buy from your host. Again, this is in case of problems with one or the other. Search engines don’t seem so bothered at present with your main keyword being in the domain. A shorter URL is probably better than a longer one in terms of search marketing.

Once you’ve created your blog, or HTML site, then use some search engine optimization (SEO) to tell the search engine crawlers what your site is about. For example, put your main keyword in the title. There is plenty of information all over the web on this and you can get blog plugins to use to make sure you’ve covered what’s needed. Again, in fact, search engines no longer seem to regard on-site optimization as so important as they once did but it does help them to identify what your site’s about.

Also, they seem to be testing the idea of moving away from keywords as such, to the frequency of individual words on your site as a guide for them. If you add your site to Google’s Webmaster Tools, there’s a section where you can see  the words listed on your site by frequency of use. Also join Google’s Analytics from Webmaster Tools so the two are connected.

Google still judges the popularity and relevance of your site in relation to search terms, by the backlinks to your site. Online marketing tools are available claiming to do this in various ways. They’re mostly a waste because of the quality of the links, and the quality of what’s put on other sites to make the link. Most of all though, search engines will see what’s going on eventually and you might even be de-indexed.


The other of the  necessary online marketing tools is an autoresponder. Here is where you get some automation. An autoresponder service will send out automatic emails, in the order and dates you set them for. You could have a sequence of a year’s emails all ready to go and working for you 24/7/365. That is, once you’ve tested what order to have them in for best effect in making money.

Create email marketing campaigns for each of your products. When subscribers first join your list, use several emails to build credibility and trust in you by the content you give in the emails and to your content you give them links to. Then introduce the idea of your product, and then make the offer of the product by sending them to a sales page for it on your website.

That’s really all you need as far as online marketing tools goes. You can deliver your products through  email attachments. Generate success with these few things, and then you can build out using other tools, if you feel you need them and are not creating unnecessary complications.

Online Marketing Secrets

Online marketing “secrets” are 2 a penny. Here are 3 of them you must know and act on before you start your online information business.

Let’s get straight into them.

Secret 1: Play to your strengths as an expert in your niche

If you don’t do this you’ll find yourself losing interest and simply getting more and more frustrated as you can’t get done what you wanted to – maybe because you’re not really interested in the first place.

This means, of course, you have to find what your interests are. Unfortunately, most people don’t. They just make presumptions. You have to be an expert in your niche in order to be able to create content and products, or be willing to learn to become an expert.

How can you get a clearer and more objective idea of what your strengths are?

Here’s 2 ways.

One is to ask people who know you what they think you’re really good at. You (and they) might not want to ask them directly face to face, so you could ask them to email you or tell you over the phone or privately on FaceBook or similar. However they do it, you can let them stand back and give them time to think if they need to.

You’re not asking whether you should start an online business or not – that’s your decision – but what strengths (or real interests) in skills and knowledge you have to be successful with them.

Second, look into yourself and remember times when you found something really easy – in fact, others might have said how difficult it was for them even though you found no real problems with it.

The method you use isn’t really important. The point is to avoid diving into a business where you lack the needed strengths and expertise, which only leads to failure.

More importantly, in a sense, you ARE your business – its style, ways of operating, its products will reflect who you are. Even though your selling exactly the same types of products as someone else, you’ll be differentiated from them because of your uniqueness.

Secret 2: What will your business look like?

You must think ahead – project your imagination into the future when your business is completely where you want it to be.

What business are you in? What products or services are you selling? Who are your customers? What Earnings Per Customer or Subscriber are you getting?

How do you decide what products to sell? How do you delver them?How do create relationships with customers so they trust you? How do you persuade them to buy more?

Do some listing or mind mapping of the different elements of your particular business – the successful business you want. If you can’t imagine it and do some simple analysis of what it is and how it works, you probably won’t reach it.

First, choose a sub-niche of a very big niche. For example, if you try to cover all the areas in Health, you’ spread yourself too far. With  a sub-niche of this, you’ll still have a big market but a more focused one.

Second, it’s crucial you find out what your customers and prospects want. Go to wherever your prospects go, such as forums, and makes notes about what questions they have about your niche, and any problems they have in it. These are you product ideas.

Third, can you imagine reaching the end where you want your business to be? If so, what will you want to do at that point? Are you aiming to sell it? Step back for someone else to manage it leaving you free to have creative input? Or just keep developing it?

Secret 3: Think and act strategically

Most people don’t (a big reason they fail) but just take action hoping for the best. They might buy a special offer product hoping it’ll be the one to get them on the road to success. The problem is they’ll simply be a set of tactics, for example, for getting to the top of Google, or attracting more traffic, or creating hot products. Unless you have a plan for a real business, you have no structure for a business, and no positive pattern of work. Often, of course, such special offers are only of use temporarily as well. For instance, Google spots the loophole being used and closes it or ignores sites that are using it.