Creating content is not necessarily an easy way to go to market your business. However, understanding what it means and actually starting to create content reduces the burden on you of having a content marketing strategy. That is, the more you do, the less onerous it becomes. Experience is your master here.
You need an objective when creating content. You’re using the content to market your business or a specific product. It’s basically a simple process. Create content on as continuous a basis as you can and publish it in as many ways as you can, in as many places as you can, each placed content being unique in information and/or format. Include relevant links in the content, usually at the end but they can be through the content or even at the start. You can link to more related content, or somewhere else you want to send people. Your aim is content distributed across the internet as far as possible, and where your target market will come across it.
Creating your content means making it relevant to your market. Aim to make evergreen materials for your niche, or, at least, keep it up to date as of now. In addition, of course, your content must be attractive to go through and keep people interested. In fact, make it as stand out information as you can, then people will remember it and your business. And will want more from you.