Success in your online marketing for your online information business

6 Sales Letter Tips For Successful Selling

The purpose of a sales letter is to persuade a visitor to buy your offer. In other words, it’s a means of selling, not marketing. That means you need to get the visitor to click your buy link that’s in the letter. Of course, at he same time you have keep the visitor’s attention by believing it’s worth reading through and taking action

First, know what your visitors’ need and wants are in your niche. What do they desire from you that will solve a problem they have? Write a letter out that will tell them you’re offer will solve their problem and how it will do it.

Second, be straightforward and simple in your organization and use of language. They don’t want to read a piece of fictional literature but get the information about your solution that will help them.

Third, emphasize the benefits for them, with that specific problem, of your product. Present them clearly and in language they will understand. If there are technical terms you think they will understand, and even look for, then use them as part of the selling process. If however you’re aiming at new people or those with little knowledge of the product’s solution, then keep things as simple as you can.

Fourth, keep it informal. Imagine talking to a friend who’s asked you about the offer and you’re telling them in the best way you can to make it clear to them. Visitors will want to “hear” you voice in your writing rather than another same-as sales letter.

Fifth, remember your audience. Yes, keep language simple for them. But don’t necessarily presume what’s simple for you is simple for them. You might use words simple enough in your view but someone else has to look it up in a dictionary to get what you mean. You want them to get through the whole letter cleanly without hesitating and being put off by not understanding a word.

Sixth, unless you opted to use a long form type of letter, keep the length short on the whole. That way they can get through it quickly if they’re feeling under pressure of time. Fewer words and to the point might be more likely to get the whole letter read,. However, for you, your business,and your target market the opposite might be true, so test what you’re doing.


8 Tips To Better Copywriting

You create a website and start getting continuous traffic. Why is that? Usually it has a lot to do with the copywriting on it. If visitors are getting value from your site they will keep returning to get more value for them.

Think about these tips and try them out to see the effect.

First, your website needs to be easy for visitors to be on. People now scan down and through a piece of content. So make your copywriting scan easy. Make key elements stand out, especially early on.

Second, never forget that your purpose as a business is to sell products and/or services. If your in business you need to be selling. Make the copywriting lead in the short or long term to that result.

Third, make it clear that the visitor will lose out on something if they don’t buy from you. Of course, if you’re selling something unique or original, that will clearly be the case – although they may not fully realize that. They’re more likely to buy from you if you convince them they’ll lose out on something if they don’t buy from you – and make that as true as you can.

Fourth, your copy needs to stimulate your visitors to feel a sense of excitement and/or urgency and/or deep interest (including self-interest) in your offer. How can you make them feel they mustn’t miss out on an opportunity?

Sixth, be the expert in your niche or your offer’s one specific aspect of it. If not, then at least do some research so you give information and knowledge that they need.

Seventh, put yourself in the shoes of the visitor. Go to your site as a visitor, and ask yourself what you’d change to be more attractive to you as a new visitor, and what would make you return. This is key.

Eighth, never be satisfied. Test what you’re doing to improve conversions and to generate more traffic, especially return traffic. How can you cut across what’s normally accepted in your niche? The biggest key is to be unique: if you have something in your niche that nobody else is offering and your visitors need it, your copy almost creates itself.

4 Tips For Succeeding At Affiliate Marketing

Many people start selling online as an affiliate marketer. One attraction is that you don’t need much capital to get started, as well as not having to create your own products.

You get a payment of a percentage of the product selling price, once you’ve promoted it and someone buys it from the company that owns the product.

In fact, you don’t need your own separate business to do this. You simply have to market the product.

1 Create a website that has useful and relevant information about the product or type of product, and its niche. Keep it refreshed to attract the search engines.

2 Know what your target market is. Who are you aiming to market to – can you define this as exactly as possible? This will define the information you put on your website to attract them.

3 Use marketing tactics to keep people returning. For example, relevant niche freebies to gain subscribers who you can then email market to. Or courses on how to use the product to visitors’ advantage. The more you know about the product, especially if you’ve used it yourself, the more topics you can create content about, and the more they’ll see your site as the place to get informed ideas about such products and your niche.

4 Know who your competitors are. Who is consistently succeeding as an affiliate and what sorts of products are they affiliates for? You could do this research when deciding on your niche, or when you have decided, then go deeper into it as to what sells well over time. Also, research how competitors are doing their marketing, even buying a product through their link to see what processes they use after someone buys through them.

Affiliate marketing – Affiliate Marketing In Your Online Business

Once you have your own products making reasonable revenue, by letting other people sell your own products as your affiliates you increase that revenue. In other words, you have your own affiliate marketing program focused on your offers that you created. This, of course, takes managing on a regular basis which you should take into consideration.

The advantage is that getting visitors or subscribers through your affiliates means is easier for them to become buyers. Buyers who purchase directly through your affiliates have an easier route to becoming repeat buyers of your products.

Begin to build your list first if you haven’t got one. You could be an affiliate yourself for others’ products in order to do so. Once you start selling to subscribers on your list over time, you’ll probably see a gap in revenue from subscribers as against direct buyers.

Even if you have high commission rates for your own affiliates, you still get most profits from a combination of buyers and subscribers. You’re increasing your market size through your affiliate base. Moving from trying to make all the sales yourself to having an affiliate program added to your business can mean revenue and profits increase considerably.

In addition, you’re able to increase your program through your content marketing to have a more successful business.

Product Creation To Generate Revenue

Have you ever come across a product that seems such an easy idea and you wonder why you couldn’t have thought of it? Creating your own product need not be so difficult as some people claim. In fact it can be easy enough but you do have to be persistent and organized.

First, think hard and in as many creative ways as you can about generating a unique, or at leas original, concept for a product. To do that you need to know your target market. Choose a market in your niche so you can concentrate on ideas to do with it rather than being spread across your whole niche. If you have a list, ask them what their biggest concern is. If you have no list, set up a survey online and send traffic there – though you’re better getting their email first. You can also look through niche forums as to what people are obviously not finding solutions to. Now, your idea might be a straight forward one but it must cover a dominating requirement people are looking for or several requirements. It’s best if it’s a solution for the long term, too.

Second, find out if other marketers are offering a solution to your target market’s problem. They may well be yet you’ve found out that plenty of people are not satisfied with it. Of course, if your idea is the same as theirs then you’d probably not pursue it yourself. In other words, your market is looking for something different, not just a copy of what is already available to them.

Third, if your idea is different enough, check it’s what people want. Suggest such a possible product to as many people as you can to gauge their response. Use your list, your website, your published content, and various areas of social media. Ask for a response by suggesting how their online life could be improved by it, and how it would help them individually. The aim is to make your idea more precise. You might get all sorts of answers so you need to be patient working through them in terms of working out how they affect what exactly your product will be like. This could be very quick if your product is an information one about a new angle on something. Whatever type it is, you need to make sure it’s a relevant and solid product.

Fourth, then do not hesitate to make that very product people want. You can do it yourself or outsource it. Then once created, market it emphasizing its uniqueness or originality, and how it solves their problem.

5 Elements To Being A Better Sales Letter Writer

Once you’ve attracted your prospect to your sales letter it still has to actually sell your offer. It’s the key tool to moving people from visitors to buyers. Use the following to make your sales letters work for you.

First, use language in a professional way. Do this relative to your niche and to your target audience for the offer. If they are general visitors with no or little technical knowledge in your niche, then keep your language as plain, simple and clear as you can. It’s obviously very important not to confuse them or for them to feel your offer is too complicated for them. But if your targeted visitors have experience in your niche, and are even very knowledgeable in it, then while still being professional and straightforward in your language use, you can introduce niche technical terms and ideas – in fact, they’d probably expect them from you but without clogging up your style and sales pitch with it.

Second, don’t just be original, aim to be unique. Original is good – but your visitors will be receiving links to, and even searching out, lots of sales letters for offers they want. If read like everybody else, they’ll think your product is like everybody else’s, nothing special. So, they’re less likely to to choose you.

Third, know your target audience so that you know both big and small points they’re looking for. You specifically deal with these in your letter. It gives you credibility in their eyes, as well as the feeling you wrote the letter just for them – which, of course, you did. It also supports the second point I made.

Fourth, you wouldn’t think so, but marketers often forget why they’re writing the sales letter. They think about the points made above, and forget the main aim is to sell their product. You have to make visitors compelled to feel that your offer is the best they’ll find and they have to have it. Unless you do this they’ll move off to search some more or go back to another offer they found interesting. You want their focus on your own offer and then to follow through to purchasing.

Fifth, unless you’ve decided on a long sales format, and you’ve tested it’s best for you, then keep the letter reasonably short so you can be to the point with all the positive ideas, and keep their interested attention. Once their interest waivers or doubt sets in, you’ve probably lost them. Organize and use language for clarity so there’s no misunderstanding. If you’re not practiced in very long sales letter you might find visitors having the opposite of a positive response to it, and your offer.

8 Simple Steps To Creating An Ebook Or Similar

Creating an ebook or report or white paper is easy enough if you know your information and are systematic about it. Make sure you have deep enough information about your topic.

First, decide on your topic. If you think you need more information than you have so far, then do enough research to be able to cover the details you think you’ll need.

Second, with your information in front of you, decide on the main ideas you must cover in this particular product, relative to your topic. You probably won’t be able to deal with a whole topic in one text.

Third, therefore, have an idea of your target audience so that you’re material gives information relative to their needs and wants.

Fourth, ensure you do some analysis if you need to, of their problems. Then decide what information you have provides solutions to those problems you decide to focus on.

Fifth, you might want to use a cover. Your first page needs to give a clear title, attracting them to read on. You also might want to give a contents page of chapters or section titles.

Sixth, decide how much you will charge for the product. This may depend on what value you’re providing but also what your marketing purpose in selling, or giving it away.

Seventh, convert it to a PDF, or you might sell it as a Kindle. It has to be easily accessible.

Eighth, decide on your marketing now or earlier. For example, is it in an email funnel system? Or are you using ads on your own or others’ websites?

Forums – 7 Forum Tips

To be successful in forums, for example in generating traffic, decide on regular procedures to save you time and to be as effective as you can in your use of time there. This will make things easier for you and stop you wasting time on them, while providing value to other forum members.

1 Check out the rules of the particular forum. Go through them and see if there is anything that you’re not happy about. What policies will you have to follow? You can then make sure you’re comfortable when posting in the forum that you won’t get adverse responses, and perhaps even be banned.

2 Tell forum members who you are professionally. You want people to be on the lookout for your posts who have an interest in your niche topics that they want information and help with. Give a little personal background if you want to, plus some business information.

3 Look round the forum threads and posts to see where you can enter a thread or give an answer. Look at the language used and the tone of the posts, Also, see what the knowledge level of the members is and what subjects keep coming up.

4 Got a question yourself? Then do a search. It does not look good for someone who is claiming to give quality advice to ask something and then to be told there are threads, including answers, already on the forum So, research first and if there’s no information on your query, then ask your question.

5 Develop your reputation. Forums are excellent places for doing this if you’re consistent and persistent. You can build credibility and trust, eventually making offers, if you provide quality recognized posts.

6 However, you do definitely have to be consistent. Posting now and again won’t do. People will forget you. You want the opposite: members searching for you, and commenting favorably on your posts. Avoid long gaps of not posting. At first, maybe post every day.

7 Aim to support others by your answers, providing solutions to their problems. If a member asks you a specific question, then answer it.

8 Copywriting Elements

Copywriting plays a significant role online whether on sales pages, video and audio scripts, or webinar scripts. Here are 8 basic elements to use.

1 Simple language. It has to be simple in order to help others to understand as clearly as possible what your topic, and details about it, are. Making language too complicated means many will turn off and look elsewhere for clearer understanding. When engaging people with some technical knowledge in your topic you’re able to use accepted technical terms as would be expected, but still your language needs to be clear.

2 Know your topic as well as you can. People who already have some knowledge of your topic will be looking for something new in some way. They can probably get lots of content tending to repeat the same ideas about your topic, so you want to extend that and stand out from it. Do good research if you need to, to find out what you need to know.

3 As said, be clear but also to the point. For example, there’s nothing worse than a rambling video presentation. Create brief copywriting content if you’re able to (unless the topic demands greater length or you’ve opted for long form sales letters). Visitors and prospects want the information you offer so they can move on and not be confused by lack of organization and needless length.

4 Aim it at a target audience. Get visitors to your copy who will be interested, and maybe desperate, for its information. Know what that target audience wants, and needs, so that they are already partly convinced that what you present to them could be valuable to them.

5 Keep your copywriting as unique to yourself as you can. That way it will be more interesting as your individuality shows more clearly. Standardized copywriting can help but your audience may have read it all before in a similar tone and language. They are more likely to remember yours.

6 Keep it logically organized in stages or sections. This helps people know where they are in your presentation, especially when making the connections between the sections clear. Aim for flow rather than constantly throwing new disconnected ideas at them. It must make sense to your audience.

7 Make a plan so you can achieve point 6. Put yourself in place of your visitor or prospect and see your copywriting layout organization from their view. Would they be clear, and importantly, convinced by it?

8 I’ve made the point that visitors must be interested in your topic, but it’s even better if you are as well. If you lack interest and find it heavy going you’ll slip into copywriting cliches too much or just be uninspiring about your topic. Your interest also helps you to develop in your copywriting over time instead of seeing it as a chore.

Selling Your Product – What To Do

Since you’re reading this, you’ve probably read a number of books on internet marketing, found out how to create your website, and learned something about marketing online.

You did just as was suggested. You’ve got good hosting, got your site online, and put your product on it. It’s a good product and will benefit those who need it. It might help people train their dog and it really works. But can you sell it?

Marketing is not selling. Have you been marketing furiously but nobody buys? Well, think of offline marketers. What do they do that works for them? Your website is just like a shop offline.

If you look at successful offline marketers you’ll see they marketed and worked differently to others. For example, with challenges from online retailers at the moment, offline retailers are looking for what they can do that’s different to attract customers. Maybe it’s making the shoppers’ experience as self-service as possible, or longer opening hours or pricing cheaper than the competition or providing more quality goods.

You have to offer a different and better experience in some way. Simply marketing does not sell your product. Have an organized and clearly laid out website, have some good offers, and have cheaper prices than customers might expect.

The more you can give for their money, it’s more attractive to potential customers. Of course, this does not rule out more expensive and quality offers.

You provide bonuses – some people buy a product only because of bonuses or extras added to a product.

Then your sales page needs to convince the prospect that they cannot do without your product. Have a clear headline, such as:

Start Your Own Online Business Today – My Guarantee!

That’s OK but then reinforce it with key details about your product, maybe how it’s worked for you and other people: tell them what they’re getting, how it will benefit them, and why they need it. Do they feel compelled to buy it?