Success in your online marketing for your online information business

Content Marketing – Marketing With Articles

Using articles, or in fact any content format, to market your site or other place is so easy an idea that people do not realize they are being marketed to.

However, the most important criteria for creating articles is not to do so as some sort of promotion. You’re not selling with them. Although long form can work in some circumstances, short articles can get a point across quickly and move someone to visit your site or wherever you want to send them. They may not even be aware they are being sent to a website.

For example, you could write an article about your gardening niche. Your keywords such as names of flowers, or vegetables like carrots, can attract the reader to click your link. Someone looking for specific information on growing carrots can be attracted to click and see what else you can tell them. In fact, too much detail to take in at this point where you go through lengthy explanations can become tedious and no further action is taken.

Anybody can create an article with niche and topic keywords in it as a stimulus to get the interested reader to click your link. The secret is to keep to a focused topic and just give enough relevant information to tease the click.


Content Marketing – Using It For Promotion

Using content marketing to promote your site increases your chances of rising in the search engines. Keep to some basic techniques and it’s all to your advantage.

Content marketing is about creating content in any format and publishing it on sites, or sections of sites, related to your niche and site. Different sites will have different rules for publishing. However, almost all will let you put at least one link somewhere in the content back to your site, opt in page, or more information.

If you can, put two links. The first one, as a straight URL, have linking back to your website page with information relating to the published content topic. This is key. Imagine someone reads you content about growing tomatoes but is taken back to a page about growing carrots, or even a species of flowers. They had read your content about Spanish tomatoes and they want more information on that specifically.

Your Product Creation

Having your own product of some kind is vital in your online business. Of course, you can sell affiliate products belonging to other people. But it’s much better to have your affiliates selling your own products. I think you’d much rather have that business relationship than the other way round.

1 Make a decision as to what type of product you can create. You need not be some genius coder who is going to transform an area of online business. Plenty of small online business owners develop products that people need and want.

2 Obviously, digitally downloadable products are top of the list for ease of customer access, and ease of delivery for you. The quicker and easier your customers can get your product the better. This is a great advantage to you as well as them, because you simply have to market it after you’ve made it. Once set up, the rest is automated: the customer’s payment, the delivery of the product, and the follow up email and the receipt.

3 Which products can be sold and delivered this way? Mostly these are anything text-based, such as an ebook or course, or access to memberships, software, or some Software As A Service (SaaS) product. Of course, there are plenty of variations of these and other product types, all deliverable or with provided access online.

List Building – Generating Revenue From It

Whatever their niche, most list builders aim to make some money from their list as part of their online business efforts. This is the main reason, though some people might be building a list to create a community online of people interested in a specific topic for its own sake. But here I’m referring to creating a list of those who want to know more from you about a topic and that they’re intending to pay.

The list then is composed of people with similar aims, needs, intentions, and wants as yourself. But they don’t know as much as you, so are looking to buy the information from you.

Often, it is true that some marketers build a list and they forget their main aim is to generate revenue from it. It’s not a freebie exercise or to boast how big your list is. Instead, you’re selling stuff that they want. Never give your list the idea that everything you do or give them is for free. Make it plain what you’re doing.

1 Of course, choose your niche. But with one key proviso: make sure that people in the niche will, and even want to, buy products. Don’t worry about too high a competition in your niche – it means people are already making money in it, so you can too.

2 Have a website, and create one opt in page to start. That opt in page is all about getting your visitors to it to opt in to your list, and nothing else. Don’t try selling on it. Just get the email address and name.

3 Learn from 2 or 3 other email owners you like the style of. Write an email a day, even if you don’t send it or remove it at a later date. Learn to create emails to build relationships with your list.

List Build To Email Market

Email marketing means to build a list of subscribers interested in your niche and your information, and then sending them regular emails, including making them useful offers. Of course, there are other complications to this but the important point is that those who bother to join your list have a least shown an interest in what you can show them. So, they will be more interested in opening and reading your emails, and to responding to them in some way.

First, decide on a niche or sub-niche, small enough so you can generate more revenue that if you try to cover a big niche or sub-niche all at once.

Second, have an opt in page on your site, preferably on the index page where most visitors land at first. Keep that page’s only purpose to get the email and name of the visitor by offering a valuable freebie. That’s all that page should do. There should be no ads or other information on there.

Third, make that valuable freebie so valuable to your visitors that they cannot stop themselves opting in.

Fourth, write a sequence of emails. Test them for open rates and clickthrus, and change them if needed in order to improve their effectiveness at generating revenue.

Sales Page – How To Write One

Many people worry about writing their own sales page after they’ve spent time and effort on creating their product. They might be tempted to pay someone several hundreds or thousands of dollars to write one for them. They may be excellent copywriters. But the problem is they don’t know your product the way you do, and your style of talking about it.

First, create a headline to catch the visitor’s eye. Then underneath that put the principal headline in bold and in H1 tag. Make it a color that makes it project from the page . Then, underneath that, put a line explaining more before the reader gets to the main part of the sales page.

For instance:

Do you want a Tool that Attracts Targeted Visitors to your Website?


Night or Day Watch Your Targeted Traffic Increase as You’ve Never Seen It

After that, put yourself in the reader’s position. Use “you” consistently, never “me”. Keep talking about yourself in a sales letter and people can get suspicious. They’re interested in the advantage to themselves, not how great it is for you. Give examples of affecting their personal life: in this case, gaining more free time with their family, or never to have to think about traffic driving again. Make ideas relative to their lives, not yours. Tell them how easy the product is to use.

Put in a buy button as some might buy immediately. Most people don’t like being continually sold to.

Make it clear who you are, and give proof of what you’ve done if you can.

List Building – Getting People To Join Your List

Really you don’t need any other method to grow your list than the opt in page method. Of course, you can try other ways but test out the use of opt in pages for your business. It’s probably the easiest and leads to a responsive list.

Google is not so happy now with pop ups on sites, but thinks exit pop ups are still OK. Use that type of pop up and have an opt in form on your site, as well as other separate opt in pages. Why? Because if you send people to that page first, before they can see your content or go onto the next, you are being assertive in getting them to join your list. Of course, you’re giving them a valuable freebie in return. In effect, you’re qualifying your list. You don’t just want anybody on your list. You want people who will potentially buy from you. If they give you their email address then it’s more likely that they’ll be willing to pay you for a product at a later date.

Make sure the freebie is related to an issue in your niche you can help them with. Then, when they take the freebie and it’s information they were looking for through their searches, then there’s a good chance they’ll buy what you’re offering.

For example, create a short 10 page ebook, or short 5-10 minute video or audio, about a serious issue people have in your niche. If people ask questions about it online and in the search engines, then put those questions on your opt in page. Tell them the answers are in the freebie content.

In addition, test similar opt in pages against each other. So, you might have 2 exact same pages but with different headlines. You want the page to convert over 50% of visitors to it. Keep making changes to the page until it’s over that.

List Building – How To Do List Segmentation

Here are 2 ways to do this.

1 This is for very targeted lists. Put everyone in one list. Track the link between where your visitor comes from, with what they buy. It’s obviously easier to have one list instead of many. The tracking does everything for you.

The good thing about this method is that any decent tracker will enable you to see where buyers came from to join your list. It’ll give you reports on this.

2 Know where your visitors are coming from, and have a unique opt in page for each place they’re coming from. Put a unique form on each opt in page. Therefore, when someone on your list buys a product, you can see where they came from originally. This is straightforward to operate, though obviously takes work to set up all the opt in pages. On the other hand, you don’t need to use links to track your list members.

With this method you have to manually relate buyers to where they joined your list, and so find their original starting point of where they cam from.

Now, the cons of using a tracking service or tool is that you are dependent on that company. If it disappears you lose all the link information.

Not perfectly exact data is better than no data.

The second method is dependent on yourself, where you put in more work, but you can rely more on your own information.

List Building – How To Begin It

This is about starting list building, not starting an online business. To start an online business, the beginning is to focus on one niche or sub-niche, then make a decision about the purpose of having your list once you have one. That’s when you start to consider how you will build that list.

1 To build your list, you need to sign up to an autoresponder service so you can both get people’s email addresses, and send emails to them. It enables you to keep your email marketing organized. Aweber is such a service.

That service has free lessons and information about how to use it. Without an autoresponder you’d be sending each person their email one by one.

2 Then put an opt in page on your site. The one and only purpose of this page is to get visitors to provide you with their email address so you can send them regular emails. You can have just a regular site page. Give it a headline, and a some bullet points telling visitors the benefits for them of becoming your subscriber to your list. Offer them a valuable freebie to encourage them to take that action. You get a code for the sign up form fromyour autoresponder service.

An opt in page is important because it’s the key way to get people to subscribe to your list.

List Build And Convert To Customers

Aim to both build your list and email market to convert people to customers as fast as you can. Your first sales can pay for your marketing costs.

First, send your visitors to an opt in page so they can join your list. They do that to get a valuable freebie from you, and they can’t get anything else from you unless they sign up. Tweak your opt in pages until you have an over 50% sign up rate.

Second, after they have filled in the opt in form and clicked the link to join your list, send them to a page where you thank them for doing so, telling them to look for an email to them and to click the link in it to confirm they want to join your list – unless you’re using single opt in only, in which case there’ll be no clicking a link to confirm their interest. Tell them they will then be sent to a download page for the freebie. Tell them to read about your product. This is all at the top of the page.

Below this is the sales page for your product. Tweak this over time to improve it, aiming for 5% or better of people who buy the product from this thank you page.

Third, have an assertive email marketing sequence already set up in your autoresponder. This begins to be sent out as soon as they confirm joining your list. Some of those who bought that first product, will buy the next product offers in this email sequence. If they did not buy that first product, some of those people will buy this email sequence’s first product in a few days of getting emails.

You will not get the conversion numbers you want at first. When you have enough conversion data over time, then make changes where needed until you get the conversions you want. That is, track what you’re doing and what is happening.