Using content marketing to promote your site increases your chances of rising in the search engines. Keep to some basic techniques and it’s all to your advantage.
Content marketing is about creating content in any format and publishing it on sites, or sections of sites, related to your niche and site. Different sites will have different rules for publishing. However, almost all will let you put at least one link somewhere in the content back to your site, opt in page, or more information.
If you can, put two links. The first one, as a straight URL, have linking back to your website page with information relating to the published content topic. This is key. Imagine someone reads you content about growing tomatoes but is taken back to a page about growing carrots, or even a species of flowers. They had read your content about Spanish tomatoes and they want more information on that specifically.