Success in your online marketing for your online information business

Website Traffic – 3 Key Requirements

When setting up and organizing your website, consider what’s best to send and attract traffic to it. You want targeted traffic who are interested in your site niche and products.

1 Work out as near as you can who your prospects are and so who will want to visit your site. It also depends on what products you sell which should fit those people’s needs and wants.

2 Do your marketing at places where mostly your target prospects go online. If you market in the wrong places you’ll be wasting precious time trying to attract people from there to your site as they’ll probably never buy your product.

3 Build your list with care, continually checking it in order to improve it over time as regards what offer. You need to keep their interest over time as things change online and in your niche.


List Building – Its Importance To Your Business

Here are some reasons why you need to build a list.

1 Unless you have lots of money for ad campaigns online, it’s almost impossible to succeed in your business without a list. It keeps your business because it’s your direct market in your niche.

2 All a list is, is a list of email addresses you have, or will have, to gather together via opt in pages and other means. You’re not spamming anyone, because they have agreed to be on your list and get emails from you. Those people have made a choice to receive your emails.

3 Hopefully they will pleased with and found useful their freebie they got from you for signing up. This is important as it might be, or close to being, their first actual contact with your information and style of working.

4 Your first few emails in your email campaign then follow up on that in order to lead to a long term working relationship. If they don’t like your style (and not everybody will) they can remove themselves from your list. In fact, it’s better that they do as you only want people willing to become customers and users of your products for their benefit.

Best 7 Online Traffic Sources

The amount of traffic you get to your site it’s not all that important. You could have tens of thousands of visitors a day or week and still not make a profit. What you need is targeted traffic who have a clear interest in your site, niche, or products with the purpose of buying what you offer. Otherwise, they can easily go somewhere else.

But you have to attract them.

First, focus on your customers, people who have already bought from you and have liked what you offer, so they will look to buy more from you.

Second, offer products your prospects want and are looking for. Maybe they have bought products like yours elsewhere and are searching for similar ones.

Third, the best traffic is made up of people who are referrals from your customers. Again, those who have already bought from you are an indirect source of revenue.

Fourth, previous visitors to your site and so know about it, and some of your products.

Fifth, people arriving at your site from a link, maybe in an email campaign.

Sixth, traffic sent to you through your affiliates.

Seventh, those who reach your site from a link in the search engines.

Aim to get people to your site who have an interest in what you have to sell. Other general traffic is mostly a waste of your time.

Choosing A Domain Name As Your Brand

Think carefully about your domain name. It’s too easy to start looking for one and just pick one you like ending in .com. One way of seeing it is as the root of your business identity from which stems your business strategy. It needs to be more than an interesting name.

It’s your brand name. Decide what value you’re providing your customers, and present it in your domain name. As long as it it’s easy to understand, it’s quicker and cheaper than trying to use ads to convey your value.

I would not waste time worrying about whether it must be a short or long name. It’s more important that people can remember it easily, that it’s memorable. In any case, many short or catch-phrase type names will have been taken. There’s no problem if it’s long either, when it’s memorable. Don’t use abbreviations or bits of words. As long as people will easily get the name easily each time they think of it, it doesn’t matter how long it is within reason.

Something else it’s usually best to avoid is using “a” or “an” or “the”. Use a straightforward run-on domain name without any dashes in between the words.

Be persistent in seeking the type of name you want as long as it’s memorable and clear.

How To Create An Article Or Post

The key factor in an article or post is ease of reading. When you create some content that is just over complicated so there’s a struggle with getting through it to the end, it’s more likely people will abandon the attempt.

1 Have a 3 stage basic organization. There’s your introduction, followed by details about the topic or issue raised in the introduction, and an ending covering the key ideas or simply concluding in some way to mark the ending.

2 Besides your title, the beginning paragraph will make clear what the content is about. You only need a couple of sentences as a confirmation of your title and a lead through to your main body of content. You keep their interest from the title, which is why their reading in the first place, into the more detail following on.

3 Imagine the reader knows nothing about the article or post topic. So, while you’re giving the details about it, you also do so as simply as you can. You only need short words and sentences. If you have a topic with, say, 4 or 5 main areas you need to write about, explain each main area in turn.

4 Your last paragraph can go over the key ideas, maybe in some different words, that you’ve already explained. Try not to only repeat, as you want to keep their interest. In fact, make this ending, and all the article or post, easy to understand.

Launching Your Products Basics

1 Decide if you’re working on this yourself or you’re going into partnership with other marketers. Whichever you choose, your launch must produce the results you’re planning for. Work out those results you want or need from the launch, including projected sales at different levels, and your final financial revenues, and any other gains, after you have removed all your costs.

2 Keep to the date you decide for the launch. If there are alterations you need to make to it, then do those as early on as possible. You have to be able to get all the necessary work done so you can meet that date cleanly. Let all who need to know, such as customers, affiliates, and prospects, of the launch date and of your product.

You’ll need to contact them a few times, building up to the launch. You might have introductory videos or other products to let them know about and help with the product. Introduce the product features over time, and keep their interest.

3 Create your sales page well ahead of time, possibly with a countdown to the launch, and for people to sign up for a list you can give more information to, and let know when you actually launch. These are all potential customers long term.

At the day and time you launch, have the sales page show pay buttons. Test different aspects of the sales page. At the time you launch, your site and everything else has to work as smoothly as possible, so make sure you’ve tested and smoothed out any problems. Don’t leave things until it’s too late.

Your Traffic – Attracting More Website Traffic

Traffic is your business lifeblood. But do focus on targeted traffic so you get visitors who are actually interested in your niche, topics, and ideas.

1 Have a site that has creative content on it in terms of ideas and support for helping your visitors. It is content of all kinds that is most looked for online. Visitors will not be at your site unless they’re attracted there, even if you have in fact sent them there yourself from a link. It also helps with seacrh engine optimization and getting results on search engines.

2 Create content about your business, site, and niche, and post that content where your potential customers go online. You might publish videos on video sites, do podcasts or webinars, post articles and comments on niche high ranked blogs or sites. Wherever you post and whatever the format, have a link back to your site or relevant other content of yours.

3 Use niche forums to post helpful comments to develop credibility in your niche expertise. Use a link when allowed. Forums give you that extra element of communicating directly with potential clients for your business.

Product Creation – Make A New Product Each Month

It’s important to have new products regularly, especially if you’re setting yourself up as an expert in your niche. They can be any format, such as a video or ebook. If you’re not doing this, and developing your business, then people will forget you as they get promoted to by other marketers. You want customers to think of you first when looking for products in your niche.

Even within formats you can arrange it in different ways. So, you sell a video as a digital download, or an offline product, or streamed on your site.

If you’re using text then ebooks or reports or short courses are quickly created once you’ve planned them out. They are also usable in different ways, such as only accessible on your site, sent as a physical product, or digitally downloaded. Most now opt for digital downloads but it depends what your model is, as you could charge more for a physical version, probably with some extras, as long as your customer gets the results they want from the information.

Ebooks, and similar, are two a penny now but what your customer will pay more for is the results they get through it, and not just more information only. In addition, when they are part of a larger organized package, then the price can rise, still with the emphasis on getting results.

In contrast, have shorter products that can be delivered online fast, and can be created fast, with specifically focused information. Your unique and useful perspective on the product topic is also an attraction.

Email Marketing – 3 Points Of Success

Email marketing is still an important part of internet marketing, maybe the most important part. It can generate profits in a cost effective way.

1 Using email marketing successfully means thinking in terms of and working with email campaigns, and not just one-off emails. Broadcast emails can be effective but they’re used in the context of present or earlier campaigns.

To write a campaign, therefore, is not the same as writing one email. The ability to do this successfully needs time to develop and be worked on. It gets easier the more it is done. However, many people don’t even get started, so it’s important to start and keep going in developing your abilities.

2 Some marketers are tempted to buy a list to sell to. But it’s best to grow your own list as it’ll be made up off people already interested in what you have to tell them and in your products. When you know a campaign works successfully you can try buying a list to see what uptake you get of new subscribers and customers.

3 Give subscribers freebies such as free products, money off opportunities, and so on. Keep things specifically targeted to that list: what’s in the emails and what freebies you offer. Test these offers and types of offers until you find what helps you to sell more in the campaign. Also, you can try taking subscribers through more related content on your site or elsewhere before they get to the freebie. You can even use the number of visitors to a particular freebie offer as a measure of how successful your campaign is.

Email Marketing – 3 Basic Keys To Success

Your list is essentially your immediate niche market and so your email marketing is vital to the profitability of your online business. You must use your emails to persuade your subscriber market.

1 In terms of a specific campaign try creating as many examples as you can of emails and sequences of emails to do with what exactly it is you’re trying to communicate. Focus on what the target list of subscribers are looking for. What language and expressions can you use to move that specific audience to the actions you want them to make in terms of your promotion?

2 The subject line of an email is of priority. It’s the first thing they see. When it’s attractive enough to your targeted subscribers it will be enough to get them to go through the whole email. So, work on attractive subject lines to increase the chances of success of your campaign.

3 Of course, the body of the email has to have significance to the reader too. Your promotion of your product will either work or not work based on the email body. Put their name at the start. Make it as personal as you can and their name is important in having a positive effect. Don’t get the email bogged down in too much detail but focus the emphasis on the key ideas. That way you get through a lot of important information quite fast without losing their interest.