Success in your online marketing for your online information business

Sales Page Writing Fundamentals

A key skill in your online business is writing a sales page. This is not easy to begin with.

A prime reason for this is that you are always reading the best of the best well written sales pages. A top copywriter can make tens of thousands of dollars for one sales page. Obviously, these are extremely well done. In terms of your sales page, these are your competition.

A common and useful recommendation to develop your skills in this: to hand write a sales page each day, copying it from successful sales pages. Copy only the best you can find and write them out by hand. Through habit you imbibe the key ways of creating top sales pages.

Here are four fundamentals to doing your own.

1 The headline has to be so attractive the reader just has to find out more. It’s the most important part of the page. They have to read it in order to move onto the body of the page. If they’re not attracted enough by it, you lose them, and they never buy the product.

2 List your product’s benefits in bullet points. These are not features of the product but what they buyer gets out of or from the product. The benefits tell the reader how it will help them in detailed and precise ways. So, don’t just give a description of your product through its features. Readers want to know how it will help them.

3 The body of the letter in sentences and paragraphs or sections has to lead on the reader. It must be of interest to them. You can tell a story of some kind, give information about the product, and make it plain what the product does that they need and can use to help them.

4 Having got them this far, you don’t want them bailing out at this point. Give them a strong call to action. Provide a strong guarantee, and tell them exactly what to do next to buy the product. If people are confused, they’ll leave.


Ebook Writing – How To Do It

People often think they have to spend a long time in arduous ebook creation. But it need not be that way. Having a method means you can create them one after another as needed.

1 Choose a subject you will write about and focus on in that ebook. You might think you don’t know what to write about in your niche because you don’t know enough. Or you’re definitely clear about your subject and you know enough about it. Either way it’s the same process.

2 You might know plenty about your subject but is it one people really want to find out about in your niche? Underwater basket weaving is, of course, infamous for this problem.

Three reasons people want to read about a subject.

The first is that they want to get some enjoyment from it. Some people like stories and others more factual stuff.

The second is that some people want information about the subject. In effect, to educate themselves about it. For example, some aspect of cooking.

The third is that some people will read because they believe there is some advantage for them in doing so. Most in online business are one of these people.

Therefore write for beginners if you’re not an expert in the subject.

3 Do research on finding keywords related to the subject that you can use in the ebook. Put your keyword in the title. You might want to have a copyright statement.

4 Do a plan by listing the bigger or key areas of your subject. Then, under each of those put the ideas you want to write about for that area. The key areas can be your chapters. Start writing the chapter you know most about. As you go through doing this chapter by chapter, when there is something you don’t know about, stop and research that information, then finish the chapter.

This ensures you get through all the chapters as fast as possible. Then redraft what you need to, create a PDF or put it into Kindle, and publish.

Sell Your Own Or An Affiliate Product?

When you first start working online you probably come across this problem. Should you jump in and create your own product or sell someone else’s they’ve already created?

Your Own Product

To create this, decide what exactly it is you want to make. Think about what tools and other things you might need to do it. How much in time and money will it cost you? Have you got enough of both to cover the costs? Is it unique or are there others which are similar? Most important of all: will it generate enough money for you to make a profit, if that’s what your aim is? If you decide to go ahead, can you go it alone, or do you need expertise to be brought in to help or even to actually make it for you?

Selling An Affiliate Product

Now, this means there is no involvement in the product itself. The seller has already done the work. What they need from you and others is to market it and refer people to the sales page. There’s none of your money put at risk in the product, unless you pay for ads.

Only you can make the choice of what type of product to sell. This depends on what model of business you’re developing. You can make money either way. But they are different business models.

Simple List Building From Nothing

I believe what I tell you here is the simplest way to build a list. I’m talking about a genuine list of prospective buyers. It may not be the quickest necessarily but any tools you use to list build fast will not build a genuine list as defined, because you simply enroll all and sundry who do whatever the tool gets people to do to join. These are not necessarily qualified people. You want your list to be one you can market to, not just any old list where no-one responds or buys.

What I think is the best way to build a qualified list who will buy your products over time, is made up of an opt in page and content to send traffic to it.

First, create content about your niche: it’s problems, questions, and issues. This qualifies people at the very start of the process as only people interested enough in your niche will bother going through the content. In content you create put a link for them to click through to your opt in page. Publish your content where you find out your target audience goes online.

Second, create an opt in page on your site. It’s only job is to collect people’s email addresses and their name which is added to your list in your autoresponder.

This is a simple as it gets where you’re in control of what’s happening and which you can build on. Go ahead and try, for example, pay per click services, for example, but be prepared for a quite steep leaning curve, as well as the fact you can spend quite a lot of money trying to get it right. Instead you can spend that time creating your simple opt in page, testing variations of it to improve sign ups, and sending traffic to it.

Email Marketing – Creating Emails To Sell

When you send out your emails using your autoresponder service, make sure they don’t end up in the spam box. It helps if you avoid using such words as “free” , “incredible” or “amazing” . Avoid exclamation marks (!), dollar signs ($), and “100%”. Are there things that would make you not read an email? – if so, don’t use them yourself.

Create such an attractive subject line that people feel so curious they have to open it. Set up your email with the person’s name in the subject line, as well as at the start of the email. Even if they know it’s an automated email, seeing their own name still makes it attractive enough to find out what is being addressed to them.

Then the body of the email must be about the subject line. That’s why they opened it, so don’t disappoint them and have them feel a little cheated. Remember you want them to open all your emails after this too. As usual, give them valuable and relevant information. You might also be giving them a free offer, which is a reward for reading your email.

Whether you’re offering something free or something they’ll have to pay for, make your call to action clear as to what you want them to do. However, it might be nothing to do with offers, but you’re asking for a response of some kind. You want them to be responsive specifically to your emails and take action when needed, from within the email.

Successful Marketing – Have A Plan

The first thing you want is an original or unique niche product, preferably created by you. Then you want to devise a marketing plan, including the use of a website, aimed at selling it. This is key to your business success once you have a product. Organize your site to market and sell your product. Each page and part of it should be fitted to that aim: inform visitors about the product or send them to the sales letter.

The product is the solution to a problem or question in your niche. It gives them the required knowledge to get unstuck in the niche. Your visitor will probably not buy your product on first sight of the sales letter. If not, then you must persuade them to sign up to your list. Or you could have them sign up first, and then send them to the sales letter. You need on average to show your potential customer the offer seven or more times before they buy. Do this through the emails you send them.

Therefore have a system to get the emails of your visitors through an opt in page which is only there to collect email addresses in exchange for a valuable freebie related to your niche. Once they sign up you could then make your offer on the thank you page. If they don’t buy from there, you can now send them repeatedly to your sales letter through links in your emails. But without them signing up to your list you’ve probably lost them forever.

The next part of your plan is promotion. Whichever form of visitor generation you do, the main aim is to get email addresses. Use search engine optimization on your site together with quality content on it. Send visitors from your list too.

In addition, create content and publish it online regularly. Other methods are posting on forums, ads in ezines, and using social media for promotion.

Your marketing is not just using some ads online. Instead, use the above methods to proactively build your online business. That is, plan it first, and take action.

Ebook – Don’t Be Put Off Writing One

Lots of people still want to write ebooks, whether as PDFs or Kindles, for example. But some people who start doing it can spend months writing it, and some never finishing. Even though ebook organization is easy enough, it’s the persistence needed for the actual writing that causes problems.

You do not have to be some kind of language or writing expert to create one. The important thing is what the ebook contents is – that’s why people will read it because that’s what they want from it. You need not even write it yourself but pay a ghostwriter to do that for you, while you provide the ideas. Make sure your contract with the ghost writer means you own the content of the ebook.

How do you sell?

Amazon’s Kindle is an obvious choice. But also aim for a multi-strategy. Before you write it, research which place online would be best to place it. Market your ebook through related content, including snippets from it too. Or give affiliates a part of the selling price for them to market for you. However, your ebook must be valuable and useful to your niche, and preferably including ideas not to be found, or easily found, elsewhere. If people are interested in its topic but can get the exact same information easily somewhere else, why would they buy yours?

So, be unique or original in some way and stand out from similar products.

Click to read more:

And I’ve created this article as a simple slide show here:

Successful Marketing – Product Fundamentals

Marketing your offers, business, and website involves more than putting some ads online. You must have a product that will produce revenue, a website to communicate with your market, and a strategy online to reach your target audience.

It’s much better if the product you offer belongs to you, even created by you, and it is original or unique in your niche market. You could, of course, offer products as an affiliate of someone else or buy a product with resell rights. However, it’s vital that it be as original as possible, or unique. That way you’re not in competition in the market selling the same or similar products. In effect, you want to aim for your own market that is unique to you.

You’re probably able to create your own PDF product about a subject in your niche. If not, then buy a Private Label Rights product where you can change and re-do the product, making it your own. That way, it doesn’t matter how many other people have bought the product, and even made changes, because they won’t have made the exact same changes as you. So, you don’t need to have created a unique product as such, but it needs to have your style and feel about it.

However, I emphasize that however you get this unique product that you must know there is a buying audience for it before you go about selling it. Too many beginner online businesses have an idea for a product first, create it, and then try to sell it. But they find that nobody is interested in it. Research your market before you start creating your product.

Click to read more:

Content Marketing To Get A Response

You create content because you want to get more visitors, and, in addition, to attract responsive consumers of that content. For people to respond you have to provide some compelling reason to do so.

If you leave placing your link to your site until the end of the content, having reached it they’ve gone through your content already. That ‘s the most difficult part: to get people to go right through your content. So, you must have an attractive enough title to get them into looking at it.

Whether the content is on your site or another site with a link to your site, the most valuable part of it initially is the title. When the title is not interesting or related to your niche and its problems and questions, people will ignore it. Imagine them searching in the search engines for your content topic or keyword, and they see your title and 9 others. Which will they go for? Your title must make clear what advantage they will get by choosing your content.

Having decided on that title, only then start work on your content creation. Now, the main part of your content, the information you’re providing them to help them, must be about the title. This must be obvious straight away: if not, they will click away. The main part of the content must give more detail on the subject in the title, the very subject or keyword they’ve searched for. However, do not give complete details as you want them to click your link to get more full information on your site or elsewhere.

Click for more of my content:

Two Content Strategies To Increase Your Traffic

Experienced internet marketers can control their traffic using methods they’ve found works best for them over time. However, when you’re just starting you don’t have the understanding of how different methods might be of help to you until you’ve tested them out. People get caught hesitating as to what to do.

Traffic through the search engines is variable, mainly because you have to be on page one of their search results to see decent traffic. You have to have enough traffic to maintain and develop your business.

What has become increasingly used is content marketing. This is because you can provide expert information people want in your niche, and have a link in the content back to your site in order for them to get more information from you.

Also, this is a backlink to your site from wherever you published the content. This helps with search engine ranking in search results. On top of that, another marketer can link back to your site as a reference they use in their content on their own site.

The second method to get traffic to your site is using your content on forums related to your niche. You’re usually able to put a link after you have made a certain number of posts on the forum. However, you must read the TOS for each forum. Respond to a certain number of posts which ask questions or the writer is stuck on a problem. If you can give useful help in this way, people may click through to your site to find more information.