Success in your online marketing for your online information business

3 Tips On Product Creation

In spite of what some people say it can be hard to create a product with some chance of success in your market. Do some work before you start creating it in order to get nearer to a successful launch of your product.

1 Check out other similar products in as much detail as you can. Some products, for example, will have upsell developments of the basic product. Buy those if you can. Make a list of what they’re missing relative to your possible product, and what you will include which they don’t. Also, check how successful products have been. What are the reasons for success or failure? Doing some research means you’re not acting blindly in your business.

2 Ideally, target your product at a specific target market. Find out what that market wants and needs, and is willing to pay for it. Your product can then satisfy their needs and wants. Ask your visitors and subscribers and customers, and set up surveys to analyze what they’re looking for, what preferences they have, even what they’re willing to pay.

3 Manage your time at the granular level when creating your product, such as how much will you get done each time period, and when will you finish? In addition, you might be aiming to a particular time of year when your product will be in more demand. Plan how you’ll manage to do that, including how much time you need per day, week, or month. People often give up on product creation because they have no realistic idea of how long it will take.


Absolute Basics Of Email Marketing Profits

There are many possible ways of making money online. Email marketing is still a key one of those.

1 Choose a niche where you’ll succeed

There are two possible ways to see this. One is to decide what you’re going to sell and find a sub-niche where you know that people will buy it from you because they want and need it. The other is to choose a sub-niche, research it to find what people want and need, and may not be being provided well enough already, and then create a product to satisfy that need.

2 Build a list that is made up of targeted subscribers

Decide what your targeting criteria are: it’s pointless trying to sell dog food to cat lovers. Make a list of what people in your sub-niche need. There may already be products out there aimed at those needs but for some reason people are not satisfied with them. You want subscribers to your list who are really invested emotionally or psychologically in wanting your product as a solution for them.

3 Write attractive to-the-point emails

From the start you aim to get the subscriber’s attention and interest so they feel they can trust you and feel invested in what you’re presenting and providing. Then you can be more sure they will be willing to take the action you want them to take which will be to their benefit.

4 Keep doing 1 to 3

Repeatedly do the above actions. For example, once you have succeed with a sub-niche, or one aspect of it, go on to another sub-niche, or sub-niche aspect, in the same way. You probably just doubled your profit potential. Then do it again…

5 Ways To Email Marketing Targeting

You have to be targeting your marketing. That’s just as true offline as online. Here are 5 key ways to have a targeted email marketing strategy.

1 Know the parts of your niche you’re targeting.

Decide on which parts or aspects of your niche will respond positively to what you have to offer. Alternatively, choose a sub-niche and get to know it in detail and especially as to what products and services people in that sub-niche want and need so you can create products for them. Your aim is to promote only to people who want your products.

2 Create a list or lists for those targeted prospective customers.

You might have several targeted lists in your targeted sub-niche. For example, if you’re selling advice and information on growing vegetables, you might find you need separate lists for growing potatoes, and growing carrots, rather than keeping interested people on one single list. It’s also one way to filter in to your lists only people who have a genuine and positive interest in your list information and promotions.

3 Keep increasing the quality of your lists.

Even though you’ve filtered people getting onto your list you can still remove non-responsive members so you get a tighter and tighter list make-up over time. This also means it doesn’t get out of date with people only being carried on the list.

4 Create relevant and effective emails.

If you’re using content marketing to get traffic, then your email content needs to follow through on that with the same topics and tone of voice in what you write. You’ll need to keep members’ attention over a period time, and, when needed, get them to take the action you want in your business. This can be anything from downloading more freebies to buying a product from you.

5 Test your emails.

Keep your statistics on who joins from where, open rates, and conversion rates to customers. Regularly check for your worst performing emails and remove and re-write them. Also, check for your best performing emails and move them to the front of your email campaigns. Thus improving the effectiveness of your email campaigns over time.

Online Marketing Strategy – Four Basic Elements

Here are 4 basic elements to developing a successful way to market your business online. Keep these in mind as you create your strategy.

1 Include all the necessary elements in your strategy.

Make sure you do this as you start to develop your strategy. As with any system, you can’t make it work to your benefit if key bits are missing. In that sense the strategy must be “complete”.

2 Have your niche knowledge.

Without that knowledge you won’t know your niche as a market, and therefore how your products fit into it, and whether niche members will want your products at all. Your products will probably fit into a section of a niche rather than the whole niche.

3 Therefore, know your target prospects.

These are the people most wanting what you have to offer, or rather you create products to fit what they want and need. Without this you’re strategy will be useless.

4 Be flexible: change and develop as needed.

Over time things change online, including in your niche and business. So you’ll need to adapt your strategy to new conditions at times. That way you can develop long term success as against short term success that does not adapt.

List Building -No Competition

With list building you focus in on the individual so that they need not be dependent on search engines or just generally searching.

Searchers online will have gone to look at probably several sales pages, but decided not to buy, at least at first, because of the range of choice. They will more likely find your sales page and offer more attractive because of its difference from others, and as they come straight from your email link they’re not being held back by too many offers.

Someone joins your list and your freebie enables them to take more time in deciding on what offer to go for – it slows the pace in terms of that niche topic, as far as they’re concerned. This is different from aiming to sell to someone at first glance at a sales page. In addition, besides them gaining value from you as you engage in a relationship with them, you also are more likely to gain more value from them over time.

Building a list is not about getting their email and “forcing” offers onto them. Instead you want a loyal customer providing you with more value, and you to them, over time.

Why You Have To List Build

You really need a list of some sort to compete on the internet. Why? You can’t depend on search engines sending enough or consistent traffic. It would be best to buy quality traffic. In addition, when people do arrive at your website it’s difficult to convert them to buyers just on one visit. On the other hand, with your own list, you can send qualified traffic to your site repeatedly over time.

On top of that, things get faster and faster online. A page is seen almost instantly, meaning people have access to many different products’ sales page very quickly so they are able to make a choice quicker. Except, of course, there’s usually too much choice today for one person to cope with, and they don’t buy anything from anyone.

This gives you an advantage if you’re building a list and building a relationship with that list.

A visitor is looking for a specific type of product, an example of which you sell. But they’ve looked at a number of possibilities and can’t make up their mind. The difference is that you send them an email after they join your list at your website, sending them back to your sales page and site. In other words, it’s perfect to have lots of competition because most visitors don’t buy on first sight of a sales page. But with a list you keep sending your subscribers back to your sales page, while most others, who are non-subscribers to your list, give up trying make a choice and don’t buy anything.

List Building – Component In Your System

List building is a component in your overall business system – though some people might suggest it is your business by itself. It is, however, a key component, working with traffic generation.

Of course, you might have other ways of doing the same thing in your business. For example, you might not have an email list but you have a Facebook page where you contact subscribers daily. Or you might not generate traffic from content marketing but use search engine methods.

In this case, the content makes the contact with you and your business, and with email marketing the relationship with them continues to develop.

You increase traffic to your website by sending people from your emails.

Your business system is: send people to your opt in list building page from your content. Then, you allow subscribers on your list to reach your sales pages and other material.

You’re building on your business processes all through: content to convert traffic to subscribers and emails to convert subscribers to buyers. Then you get money for further investment in your business. They multiply each other.

You need both a traffic generating method and list building method. It’s the system as a whole that makes your business a success.

Aim At Those Who Have Started

You’ve set up your sales funnel and someone buys your high cost product. I’ll presume it’s text based for simplicity of the example.

That person begins to go through it. You probably have some sort of introduction. They read through it. But it’s that time of day or evening when there’s something on TV they always watch. They stop and go watch it. They think they’ll pick up your product again the next day.

But a friend calls the next day and they meet up.

So, they pick up your product again the next day. By now they’re either bored with the introduction or think it’s no use to them. They jump ahead. But it all seems too basic for them – they’ve read stuff like this on the web. So, they jump ahead to where you’re explaining about creating ideas for and finding out about what your target market really needs and wants.

But they’ve already decided what they’re going to sell. So they jump ahead. But just then their spouse wants something doing in the house….

Some weeks later, they’ve done nothing. Now they’re thinking your product isn’t up to much as they’ve got nothing done, and there’s no revenue or profits as they expected.

What they forgot, or didn’t realize, was it takes time and effort to begin and continue.

In your online business it’s better to target people who’ve already begun their online business or have started something online, or maybe they have an offline business and want to move online. It’s better if they already have a website and have been doing some marketing.

If you aim at those who have started you know they’re more likely to continue and have an intention to learn and take action on what to do in their business.

Content Marketing And A Sales Funnel

Your content marketing is the way you step people into a relationship with you, leading to your backend sale. You’re looking for long term effect. Not the immediate effect of getting people to your site for your freebie and then selling them a low cost product, then hopefully a high priced product.

You want your content to draw in people who will want to purchase your backend product.

The point of the low priced first product as the start of your sales funnel is to let people assess your quality, and if you’re relevant to them.

You’re then able to offer them the product next up in your funnel, straight away, and then move up to your high priced product. People who go through buying the products quickly could be those who are willing to get everything from you. That they are taking their business seriously.

First, plan your sales funnel, beginning with your high cost product.

Second, begin creating your content which is aimed at the customer for that product.

Marketing In A Niche – Start Focused

Beginning with your website and list building, position yourself as focused on one aspect or topic.

One reason is that a targeted list is easier to get profitable than a general list about your niche. Because you know your subscribers are focused on one aspect of your niche you can focus your emails more effectively. Also, conversion to subscribers, open rates, click thru’s, and conversion to buyers will be higher.

When you’ve built a good list in one niche aspect or topic, you’re able to take what you’ve learned and apply it to building another list focused on another topic in your niche.

This helps you to be an expert in one niche area, from which you can extend to other areas.

Of course, this means that you have to keep on learning, especially as things can change online very quickly. Therefore, you need to be able change your approach where and when necessary.

However, you need to be using more of your time on taking action than learning. Basically, the shorter the time you have each day for your online business, the more you need to emphasize the action part.