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Success in your online marketing for your online information business

List Building – What does That Mean?

List building is about having a list of subscribers in your autoresponder with an interest in your niche and the topics on your website.

That means you can email them whenever you like, and repeatedly, with offers to sell to them. This is the great advantage over only having one chance to that if the visit your site or sales page.

But you can also send them useful and relevant information over time, or send them to your site. The key is that the more they see your information or sales page, it’s increasingly likely they will buy from you.

Therefore, you have a list of names and their emails so you can send them offers and valuable information about your niche.

Your ultimate goal is to generate an income from the list. To do that you develop relationships with them through emails and other content. Now, when they’re looking to make a purchase in your niche they think of you instead of your competitors.

You’re building a list of your target market. Who exactly is a part of that depends on what niche you’re in because of who the niche members are.

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How To Use Content Marketing For Links And Leads

Are you using content marketing in your business? It’s perhaps the most popular marketing method online now. Having quality and relevant content well placed can provide you with links to your site, and leads for your opt ins.

There are all sorts of places available online where you can publish your content. However, you don’t just want to publish it anywhere and everywhere. Find out where your market is online and put your content in front of them. You don’t want to waste your time placing content where there are no or very few people interested in what you have to offer and can help them with. Track your results and you’ll find some places send you many more visitors than even maybe others put together.

However, having found one or two places, don’t stop there. Have an ongoing process for finding more and more places, and keep tracking your results. You might end up with only one place being dominant as the only one on which to put your content – they easily outrank the others in sending you visitors. But, depending on your niche, you might find your target market in a whole group of various sites. Only if you don’t search, try them out, and test, then you won’t know for certain.

Of course, the other aspect of this is you must keep creating valuable content that your market wants and is looking for. So, have a system for creating regular content and aiming to expand or deepen your market.

You’re probably thinking: This is going to take a lot of work. Yes, it is, but it’s to your advantage because very few people are willing to go to that bother of creating content, publishing, and searching to expand their reach. Think of it the other way round. What would it feel like to know that wherever your target market goes online, you know and use those places for your content, and they find you there – linking to even more content?

Ok, here are the steps:

First, create content people in your niche are searching for when they use your keywords, that is words or phrases.

Second, use an anchor text in your content that links to your opt in page in order to build your list, and maybe also a link to more content.

Third, only publish on sites where your niche market goes and sends a big enough volume of visitors to your site.

List Building – The Most Important Action To Succeed At It

The straight answer to this problem is to create an opt in page on your site. It’s only job is to get visitors to join your list. Send everyone to that page.

Think about this. Will someone buy from you through their card, whether it’s with Paypal or not, if they won’t give you their email address for a valuable freebie that you could probably sell anyway? This is a straightforward assessment of how to build your list directly so you get as responsive a list as possible, and a list of people who can genuinely benefit from what you provide and sell.

As I see it, it’s better and more profitable to have a smaller list of qualified subscribers, than a bigger list with unqualified people in it. Ensure this by qualifying them at each step. So they have to give you their email address to get to your content or onto your site. If they won’t or can’t pay then they don’t get the first product. So it goes on. And if somebody unsubscribes, it doesn’t matter because the odds are they wouldn’t have bought anything in the first place.

It’s OK to provide free information to show your expertise, and build credibility and interest. But without providing you their email they’ll never get beyond first base.

List Building – What Should My Freebie Be?

The freebie you have for people to join your list will probably vary according to the product you’re aiming to sell through your emails. This means looking at the ultimate backend product of your sales funnel. You create that product first, and others leading up to it in the funnel, are derived from it or related to it. Even your freebie is leading to that final backend product at the end of your funnel.

Some marketers do it the other way round. They find a freebie and then look for a fairly inexpensive entry product into the funnel. Then, they look for more costly products beyond that.

It seems to me that’s the wrong way round. Let’s say you have a $2000 product at the end of your funnel. That funnel’s only purpose is to get people through it who will buy that $2000 product in the end.

Ideally, the freebie must be about an issue or problem in your niche, not expensive to create, but be seen as valuable by your subscribers.

To do that, create a 5-10 page PDF, or a short 5-10 minute video or audio. It must deal with problems and questions people in the niche keep having problems with or get stuck on. The only visitors you want to download it are those people that go on to purchase the $2000 product at the end of the funnel.

How To Write At least 5 Articles Each Day

What’s the point of writing several articles a day like this one?

You can put a link into each one, and publish it online as it is or in some other form, such as a slide show. Of course, one or two articles here and there online will make no difference to your business. You have to be prepared to write as many as possible each day, and do it very day. The larger number of articles the better. You will get qualified traffic.

It is not easy to write every day, or to write a lots of articles, or pieces of content, every day. You have to keep fresh in order to do it. A simpler way could be to create long articles, such as 1 to 2 thousand words, and then split them into smaller pieces of content. You’re not shifting so much from one topic to the next, so there’s more continuity in your work.

Here are some suggestions to get it done.

1 However many articles you decide to write one day, make a list of that number of topics you can write on. This means that when you’ve written 5 or ten articles and you’re aiming for 15 articles, you’re not stuck thinking of new topics, for example, after you’ve reached the tenth. It also means it enables you to keep going as you haven’t yet finished the job you set out to do.

2 When you’ve got your list, create the articles as between 300 to 500 words. Just write as if you’re talking to someone, the words and sentences that would come to you.

3 You have to stick to it and be purposeful day after day, once you’ve decided on it and the number of articles you’ll create. If you wrote 5 articles every day each month, that’s 5×30 – 120 articles, pieces of content, every month. Some days you might create more than 5, or some days maybe something gets in the way of doing it. You still have a lots of content to build your list or send to more content to lead onto making offers.

 

List building – Why Your Site’s Landing Page Should Be An Opt In Page

I’m sure you’ve probably seen advice on building your list from your website to place a sign up form on every page, maybe in the middle or the top of a post, or in the left or right margin. You need a list so that you can communicate regularly with your subscribers with support and offers. It’s agreed that your list is your market, available at the sending of an email.

You have to actively build your list with an opt in page with a form where visitors can sign up. Now, it’s more than likely that most people coming to your website will come the the front page of it, your index page. Therefore, it’s the ideal place to put your opt in page.

If they arrive at another page they might stay a few seconds and then disappear. But with your front page opt in page you can attract them immediately with a valuable freebie, and point out key benefits they get from downloading it. Your home page is most visited , probably when people leave your site too. If they leave from there, you’ll probably never see them again.

You must prevent this from happening. Before they go, make them an offer so beneficial and attractive to them they feel they have to see what it is.

How To Use An Opt In Page

What is an opt in page? It’s a page on your site, or separately, that has only one purpose and only one purpose, to get visitors to it to opt in to your list. You can have this page as the index page of your website, usually the most visited on a site, where most people land first.

If you want a big list, put your opt in page at the front of your site. When you don’t have an opt in page there but the visitor finds multiple choices as to what they could do, they’ll probably be confused or just browse aimlessly or make no choice at all. But with only one choice in front of them, and especially if the freebie is attractive to them, they’ll mostly make the choice to sign up to your list.

To make that work, to begin with you have to have qualified visitors going there. To do that create valuable content for your niche and place it where niche members go online. Get it in front of your audience.

Have your content and its link work together. You want the qualified visitors to click the link from your content and then be taken to a related opt in page.

There they are faced with one choice. Encourage that choice by having a valuable freebie they can get immediately.

List Building For Steady Income

How can list building generate steady income? It’s because you get buyers from a regular input of qualified visitors. This means people can be sent to your webpage, including sales pages, whenever you want.

To generate income you need to send people again and again to your site or a specific sales page. With other methods you can’t do this: you can just attract people to click through the once, for example via an ad, and probably never see them again. You have to keep generating a lot of new traffic all the time.

With a list you have people who are staying with you because you’ve grown a relationship with them, and they are interested enough to want more information from you. In this situation, you can create a new product and sales letter, send an automated email to your list about it, and you quickly have a certain number of people click the link in the email to find out about the product. How many do, will partly depend on the copy in your email.

The traffic to your site is almost immediate. Maintain that list, grow it, and keep their interest and trust, and you have a solid marketing base to provide a steady income over time, including monthly paid services such memberships or Software as a Service.

List Building From Nothing

Here are steps to take in building your list from nothing.

1 Decide on your marketing niche or sub-niche. If you’re going into a niche in order to build a business to sell products, you need to make sure people in that do indeed buy such products, and that there are enough niche members for you to generate an income.

2 Make a decision about your target market: people you want to join your list and sell to. For instance, if you’re in the gardening niche, are you selling to beginner gardeners or very experienced gardeners? Are you selling tools and equipment for gardening or plants of some kind or both? If you’re selling plants is it for people interested in flowers or vegetables or both?

3 Having decided on your target market, create a short piece of content telling or showing how to solve one problem people keep having in that niche. If I was in the niche I might write a short ebook about how to protect flowers from some pests. Or create a 5 or 10 minute video showing how to plant a particular sort of potato.

4 Then I’d create an opt in page on my site and tell them they can download the product if they opt in to my list by giving their name and email address. The only purpose of the opt in page is to have them do that. For example, you’re not selling anything on it.

5 Get an autoresponder service, so email campaigns you send out are automated.

You will continue to develop from this point. This is starting from nothing.